S6E19: Dopamine Detox for Entrepreneurs: Swapping 'The Social Media fix" for Sustainable SEO Visibility with Brittany Herzberg (Part 1)

If you’ve ever thought SEO was “boring,” “too hard,” “too technical,” or “for the bro-marketing crowd,” sweetheart… this episode is about to blow that myth sky-high.

In this super giggly, deeply grounded convo, I sit down with SEO strategist + coach Brittany Herzberg aka The SEO Queen to unpack:

• Why SEO is the nervous-system-friendly stability you and your your business has been begging for
• How Brittany accidentally became the “SEO Queen” after moving states + losing her entire client base overnight
• The BIG 3 questions every entrepreneur must answer before SEO or messaging will ever work
• Why neuro-sparkly, multi-passionate rebels often struggle with clarity – and how SEO actually simplifies your business (instead of boxing you in)
• Why SEO is the “anchored big brother energy” compared to the “hot bad-boy dopamine hit” of social media
• How SEO supports you in seasons of grief, illness, burnout, family emergencies
• Kylie’s own wake-up call – the moment in a hospital bathroom she realised she wanted her dopamine from a forest - not socials stats!
• Why people who Google you are already in a BUYING state… unlike the $29-offer complainers in your DMs
• Why clarity in your SEO = clarity in your business, your boundaries, and your soulmate client experience

This episode is equal parts practical and profound – and yes, you’ll walk away rethinking how you’ve been “doing visibility.”

This is sustainable, spacious, energetically aligned business strategy for rebels who refuse to sacrifice their life, scruples or sanity to be seen.

✨ Ready to stop second-guessing your magic? GENIUS: YOU is your True Sidereal Human Design decoded for voice, visibility + purpose. A 60+ page personalised report and intuitive coaching audio that helps you finally see, speak + sell from your natural genius. 

50% off right now – don’t miss it → https://www.offers.kyliepatchett.com/genius

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Transcript

Brittany Herzberg: [00:00:00] Sit down and strap yourself in lady cause the reason that's happening is you have an ineffective SEO strategy in there. Maybe something that you thought was gonna be good. 

Kylie Patchett: Mm-hmm. 

Brittany Herzberg: Or even an outdated one. Or you have nothing in there and the robots are therefore going to take a wild guess at what you do, who you help helping.

Welcome to Wild and finally fucking Free the show for disruptors, rebels, and revolutionaries who know they're here to change the damn world. I'm Kylie Patchett, your voice and visibility catalyst, and here we dive into unapologetic truth, magnetic messaging and visibility. That actually feels good. In your body, your bones, and your business.

We share the stories of the out of the box, neuro sparkly, creative, witchy, wild ones, rewriting how we live, love, learn, and lead. This isn't about being louder, it's about being rooted, resonant, and [00:01:00] regulated, so you can be real raw and ready to raw. If you're done, contorting yourself to fit the mold and you're ready to own your voice, your power, and your place in the revolution, welcome home.

Let's dive in.

 Hello friends. It's podcast day to day. Um, this is another epic episode, so we've split it into two hubs. Again, this time I have my beautiful friend, Brittany, uh, Berg, who is, I call her the SEO Queen. Lots of people call her the SEO Queen, and we are sharing the down low on SEO and the fact that it can be this beautiful support structure for you and your business.

Particularly when life gets lifey. And I share in this episode that life has indeed been lifey this year for me and my family. Um, and the impact of working with Brittany that has had on the fact that I can not be stuck in the churning and burning, creating [00:02:00] content for social media when life does throw you curve balls.

So I must listen.

Kylie Patchett: Hello everybody. Welcome to the podcast. I have the beautiful Brittany Hertzberg with me today. Hello, Brittany. How are you? Hi. I'm so good. I'm really excited to be here with you. I love spending time with you. Yeah, I know. I'm like, oh, this is an exciting podcast guest because we are just gonna be giggling the whole time, pretty much.

Kylie Patchett: I'm also Curly Girls. Represent is all I wanna say. Say I have a bun though. I just had my hair cut yesterday, so I'm feeling quite fresh. Oh good. Love it. I always like, yes. Um, for those people who don't already know you, sorry, we are in a little bit of a silly mood 'cause we've been talking about all sorts of things before we started recording, but we are not gonna apologize for that.

Kylie Patchett: Would you like to introduce your beautiful self to the listeners that don't already know you? Sure. So my name is Brittany Herzberg. I'm an SEO strategist and coach by way of massage therapy. So what happened was in, I think it was 2020. [00:03:00] 2020. Anyway. My boyfriend and I ended up leaving the state where I had my massage practice.

Brittany Herzberg: Mm-hmm. I went from having 50 plus people per month to having zero. And I was the primary breadwinner and I didn't do any marketing. I didn't have any connections. The only thing that brought in clients after about a month and a half was SEO. And I know that specifically because they said they searched on Google, they found me, my website came up and they booked two appointments and I was like.

Brittany Herzberg: Thank you. I can now buy groceries. Like this is great. Yes. But also, how did I do that and how do I repeat that? Yes. So I totally dove in the deep end with SEO started learning about it. The more I learned about it, the more I was like, this is basically extra credit for business owners and everyone seems confused.

Brittany Herzberg: So let me see if I can figure this out. And my brain is pretty cool that it figures things out and it finds a way to spit it out in a very easy to digest and do and act on kind of way. So. I have since become known as the SEO Queen. I have my whole SEO and Grow method, and I love being able to even do stuff like this, come on [00:04:00] podcasts and talk about it.

Kylie Patchett: So good. So good. I love, um, like we've worked together on my SEO, we met through like a, a mutual friend, Amy Babish, who's also been on this podcast. And I think this is like testament to, um, you can become like besties across, across the internet with people that Yeah. You just like vibe with. 'cause I think.

Kylie Patchett: Did we not first have a conversation about some sort of artwork? 'cause we It 

Brittany Herzberg: was a mountain. Yes. Because of, that's it. The, the whole podcast with Amy. Yes. And she was talking about like mountains behind you are very supportive. And I was like, I got this picture. And you're like, I got this picture. 

Kylie Patchett: And then you sent me the Instagram of the lady who does those beautiful tables, and then she puts that black cement yes.

Kylie Patchett: In between them. And we were like vibing on the same thing. And I'm like, oh, you can totally make, make friends on the internet. Mind you, I don't find it very easy to make friends in real life, but on the internet fine. So I'm very grateful that our paths have crossed yes. Where do I wanna start? I feel like I wanna start way back before, like I knew [00:05:00] that SEO should be in ver mm-hmm.

Kylie Patchett: Part of my visibility strategy. Right. Like I was aware of it. Mm-hmm. But I don't know, there was something in me that was like. It feels really old school, not new online business. And I mean, these are all like Furies, but this is where my brain was. So I'm thinking that maybe people that are listening are maybe in the same sort of track.

Kylie Patchett: I also. Like, I felt like I'd done multiple kind of SEO like classes or stuff over the years, like many, many years. And it never really made sense to my brain. Like, it just felt like it was very complicated and I had to find out these key words that I didn't really understand and like, you know, how, and, and also my brain is like, how do I bottle my business into just these, this many key words, right?

Kylie Patchett: Mm-hmm. As we know, neuro sparkly people like to be multi, multi-passionate. And um, I remember saying to you like. I just, I don't know where to start. And you did this amazing audit where you just like broke it down. [00:06:00] Super, super simple. And I was like, oh, okay. That's far less complex in my head was making it.

Kylie Patchett: I also remember saying to you, there's a part of me that's like SEO feels maybe boring compared to the shiny marketing strategies. Yeah. Like the get on social media, et cetera. But then I've had a year where I have needed. To do things for the longer game, like SEO mm-hmm. That allows me to not be so present in my business because it has been a shit show.

Kylie Patchett: Well, exactly. Not in all levels, but, um, so is that the kind of common SEO misunderstandings that people have? Like when people first start working with you, what are they like, why have they not prioritize SEO first? 

Brittany Herzberg: Oh, that's a loaded one, but it's a good one. Okay, so how much time do you have to spend?

Brittany Herzberg: We're just going right in there. Right? So yes, people do think that it's extremely complicated. They feel like it requires coding. Most of us have zero interest in learning anything [00:07:00] about coding. So pre present, company included. I don't wanna, I don't wanna learn anything about coding. I just taught myself how to code, but yes.

Brittany Herzberg: Okay. I'm very happy for you. I will be calling you, but there's a lot that. We blow up in our heads because it's an unknown. We're very familiar with social media marketing. Yes. We're very unfamiliar with SEO marketing. Yes. So that is definitely a common thing where it's like, it's gonna be techie, it's gonna be complicated.

Brittany Herzberg: Also, the fun SEO marketers who are generally, I'm prioritizing here. Generally the like marketing bros. Yes. Make you feel so stupid, so dumb, so incapable of doing SEO on your own. Mm-hmm. And that is one thing that I will harp on till the day I die because it is, if I can do it, I'm not super techie, I'm savvy.

Brittany Herzberg: I unders I want to understand what the game is so I can play it. Yes. And if I can do that, anybody can do that. I was a massage therapist. I didn't, you know, I don't have some fancy degree or anything. I know. Basic common things that you can plug in and, and act on. 

Kylie Patchett: Mm-hmm. 

Brittany Herzberg: Um, [00:08:00] the other one that you mentioned was.

Brittany Herzberg: Feeling like it was boring or outdated. And that's another thing that I definitely hear from people. Blogging is dead. SEO is dead. These two are magical because they just like revive themselves on the weekly, really, they haven't gone anywhere. It's just where the shot light is shot, the spotlight is shining.

Brittany Herzberg: Yes. Shot, light shot. 

Kylie Patchett: It's weird. 

Brittany Herzberg: Sounds like a bad night 

Kylie Patchett: in Vegas, doesn't it? 

Brittany Herzberg: Back to your forensic stays. Right? Oh my gosh. That's okay. So it's weird, the spot, it's where the spotlight is shining. Yes. And there are trendy things. There are sexy, fun things. Yes. And you've got SEO, which is kind of like.

Brittany Herzberg: Boring, but so very important. And it is very doable, but so many of us just keep avoiding it because we've built it up to be this crazy, giant thing in our heads. 

Kylie Patchett: Yes. Do you know, as you're talking, I, I am. Um, this year I have been learning to trade, right? So, um. Some stocks [00:09:00] feel to me like the bad boy on the motorbike.

Kylie Patchett: That's like, giving you a little bit of an eye. Like, come on, let's go for a ride, but is not very reliable. And some stocks have this feeling to me, and you know, this is my brain turning everything into energy, but have this feeling of like. Like this beautiful, anchored, reliable, like either dad presence or big brother.

Kylie Patchett: I've never had a big brother, but you know, that's what I imagine. Or like a, an uncle that you really vibe with or whatever. And as you're talking, I'm like, oh my God. SEO is the equivalent of the anchored, like the anchored presence in your life that's there. And yeah, it might not be the one that's taken off on a motorbike and doing crazy, wild things, but it is the stable thing that keeps on keeping on long term.

Kylie Patchett: 'cause this is what I really didn't get, is like, like social media is so short-lived and I think everyone knows that, but we are so fricking addicted to it, which is how it's designed, obviously. Mm-hmm. That it's like. I don't know. For me in my brain it like hits this [00:10:00] dopamine thing and I remember saying to you like, I'm in the middle of, you know, a year of, I think I counted the other day, seven hospitalizations for my, my, my parental that's going through dementia.

Kylie Patchett: And I remember being in hospital. I don't even know what month it would've been a few months ago. And I had this moment where I was in the bathroom. I still remember where I was voicemail you, I was in the bathroom having, you know, escaped from the hospital room, which is very depressing and, and, stressful and sad and all of those things.

Kylie Patchett: And I remember saying to you. Oh my God, Brittany, I have just realized that I wanna get my dopamine from being out in my life, like in a forest or on the back of a motorbike, but next to my husband, not the bad boy. Well, my husband's just and clear a bad. But I remember saying that to you instead of getting this like hit of like, I've gotta be on all the time.

Kylie Patchett: I've gotta be performing all the time. I've gotta be on social media all the time. I've gotta be churning all of this content out. And I'm like. A huge believer in content creation. Mm-hmm. [00:11:00] But not at the expense of me having the space to have seven hospitalizations in a year. Yeah. And that conversation was like, oh my God, I can get so addicted to the shiny thing.

Kylie Patchett: But forget that there are these longer term, much more nervous system friendly strategies for your business that I've so badly needed this year. So praise Brittany for introducing me. What, what, what did you, do you remember that conversation? I don't know if it was very 

Brittany Herzberg: much so. 

Kylie Patchett: Yeah. Yeah. 

Brittany Herzberg: No, because I, I even ended up putting your quote on the slide in the presentation that I did because I was like, this is it.

Brittany Herzberg: This is, I found a picture of trees and everything, but you specifically said like, I wanna get my dopamine from being out in a forest and not from getting likes on social media. 

Kylie Patchett: Yeah. And 

Brittany Herzberg: you said that and I was like, that's it. Because Yes. 

Kylie Patchett: Yes. 

Brittany Herzberg: We like the hits of dopamine. We like the recognition, we like the validation, we like the making friends on.

Brittany Herzberg: I love it. I love the social aspect of social media. Yes. [00:12:00] And yet it's so effortful. Yes. To be on social media and to be cranking out kind. I'm very clear on what I have to say. You're very clear on what you have to say. Yeah, yeah, yeah. Very clear on visuals and vibe and all of that stuff. But it still takes time to be intentional, to put a piece of something together to, whether that's a video, whether that's text, and wanting it to look a certain way, whether that's actually writing the caption.

Brittany Herzberg: Yes. Whatever that is. There's lots of different steps that go into it for something that's gonna last as long as the stomach flew. I mean, you're lucky if you get 48 hours outta it, it's gone. Yeah, exactly. And that's okay because it can serve a purpose. If we're speaking of Instagram specifically, yes. It can still live on your profile.

Brittany Herzberg: People can still go there. They can still binge it, they can still get a vibe of you. That's still very important. But if you're thinking of how much time you're putting into that versus. The amount of time you're on the other side of it now with SEO. So versus thinking of how much time you take to optimize something for SEO, it's night and day, but we're so scared of, and also the SEO thing, 'cause we don't know it.[00:13:00] 

Kylie Patchett: Yeah, exactly. And I think the whole process with you, like starting with the audit, do you still do the audit for anyone that's listening? Like is that still safe? I do. Okay, cool. 

Brittany Herzberg: I do. Yeah. They're called mini SEO audits if anyone's looking for that. Mm-hmm. 

Kylie Patchett: That's perfect. Perfect. What that showed me. Well, actually two things.

Kylie Patchett: So first of all, the simplicity and the way that you teach it, because that is, I, I really believe that's one of your genius zones, is like this complicated thing. Breaking it down into very, very simple. Like, this is the, these are the things that you can action. And even more than that one thing that I definitely haven't gone backwards and done is like SEOing podcast, SEOing like images, et cetera.

Kylie Patchett: Because the sheer volume of that back catalog, like just. Does my head in. Also, I'm moving my business from one platform to another in the middle of a personal shitstorm year. What the hell? Anyway, right. Ridiculous but necessary. Mm-hmm. Um, but the other thing that I remember is it really forced me. To get clear on those three key questions that [00:14:00] you ask in the, like, the very first module of your like process.

Kylie Patchett: So do you mm-hmm. Can you, do you wanna share them? Do you want 'cause Oh yes, please. Yes. Okay. Go. 

Brittany Herzberg: Oh, yes, please. So I call them the big three because that's what they are. And as you hear these, maybe you want to pause and really reflect on it. I'd encourage you to sit there and maybe journal on it a little bit.

Brittany Herzberg: And also as you hear these questions, they can be very confronting. Yes. So if you hear them and you're like, oh shit, that's also very normal. So like, just know that that's a totally normal response. So the questions are, and 

Kylie Patchett: you also are a food company. 

Brittany Herzberg: You're very, I, I had a big pause when I actually made myself answer them.

Brittany Herzberg: Kylie had a big pause. Yeah. Like it's totally normal. 

Kylie Patchett: Yeah. Yeah. 

Brittany Herzberg: So the questions are, who do you help? How do you help them and what do you wanna be known for or as, so I'll go into them a little bit more. 'cause sometimes a little bit of information can be helpful. Yeah. Who do you help? Is really just, how do you break that down?

Brittany Herzberg: For me, it's established entrepreneurs. It's a pretty wide bucket. 

Kylie Patchett: Mm-hmm. But 

Brittany Herzberg: I get more [00:15:00] specific and narrowed down with some other things. But who are you helping? Are you helping moms? Are you helping, you know, health and wellness practitioners? Are you helping podcasts? What is that? Look like, and if there's a few different groups, that's okay.

Brittany Herzberg: Write 'em down. What do you do or how do you help them? Rather is really about the offers, the services, the products. Like what are the things that you're providing people? Is it one-to-one coaching? Do you have digital products? Are they downloads, are they workshops? What is the thing or what are the things and or what's the transformation?

Brittany Herzberg: If you happen to know that take a minute and write down the transformation 'cause we all have it. But again, it's very confronting for like, oh my God, what's the one thing I do? And then the final thing is, what do you wanna be known for or as? And for me that's the SEO coin. I love that I did not dumb myself that it's easy to remember.

Brittany Herzberg: And other people called me that and I was like, that's really fun. I really like that. It really does embody the vibe of what I do. And yes, me. Lots of people have said that independent of one another. So I'm like, okay, guess I'm, that's, I'm 

Kylie Patchett: getting you [00:16:00] a cray and sending it. Please. 

Brittany Herzberg: I'll so wear that for time.

Brittany Herzberg: This is CRO project. Oh my gosh. I would love that. I'm would adore that, but it's actually memorable. I just took up 

Kylie Patchett: crochet. Crochet, so maybe I could crochet. No, that is ridiculous. A, it would be hot. Hot because I'm in the middle of suffer hot and I thought of putting a wool and around. Anyway, we digress.

Kylie Patchett: Please get to the third question. . 

Brittany Herzberg: I apologize. Yeah, it's funny, but see now it's memorable. So really the, what do you wanna be known for as gets to the heart of when Kylie's telling Brittany that she needs to go work with so-and-so? Yes. What's that conversation? What do you want that conversation to be?

Brittany Herzberg: Yeah, a lot of people. When I ask that question, I'm like, oh, these are my values. That's cool. You could write that down, but really the heart of it is how do you want people to be describing, you were talking about, you were, being like your hype girl, your cheerleader, when they're referring someone to you.

Brittany Herzberg: Also, that gets translated by the, the search engines. 

Kylie Patchett: Mm-hmm. It's like 

Brittany Herzberg: how do you stand out? Why you, are you [00:17:00] different? Why you, because there's a ton of SEO people. Why me? There's a ton of business coaches. Why Kylie? Yeah. You know I'm lumping you in that. I know you don't love that, but

Kylie Patchett: yes. Anyway, about later there will be a penalty. Sorry. No, no. No, I am going to do a crown. Definitely. Um, do you know, but I mean, 

Brittany Herzberg: this could be very confronting though, because they're so big and it really does ask you to, like you said, get very specific, get very focused. 

Kylie Patchett: Mm-hmm. But it 

Brittany Herzberg: has such a big payoff.

Brittany Herzberg: Like one of the women who just went through my SEO program, she said that she feels like SEO helped her become a savvi or business owner. 

Kylie Patchett: Yeah, 

Brittany Herzberg: I mean, I would agree. 

Kylie Patchett: Yeah, I know. Mic drop, job done. I, um, I loved, because I'm always like, I'm talking to clients about simplifying, clarifying, amplifying, like that is the things that I, 'cause if you can't clarify who you are, what you [00:18:00] offer, and who you help, then pretty much no one else is gonna be able to do it for you.

Kylie Patchett: Right. Because there's, yeah. And I always talk about like the energetic bat signal. Like what bat signal are you putting out there? And if you're trying to talk to everybody or you're very vague about what you do. No one can find you, and especially not your soulmate clients. Mm-hmm. For me, it made me, because this last year has been about transitioning from like one-on-one done for you services to a completely different business model, and I feel like every time I get Sure.

Kylie Patchett: On the business model, I then. You know, there's something else that comes into my awareness and I'm like, okay pivot. And I think that's, that is part of my personality, but it's like, does it still, is it still captured by this umbrella of what do you wanna be known for and who do you help? And I think for me, the other thing that our work did was I was using words, and actually I'd love you to speak to this as well, because.

Kylie Patchett: I call myself a voice and visibility cat catalyst. What the fuck does that mean? Like no one knows what that means. It's a totally made up title, right? Mm-hmm. [00:19:00] Um, because I hate the word coach personally. I know, and I don't wanna be identified as a coach, but I also really realize that language matters and if it's not what people are searching for, right?

Kylie Patchett: From an SEO perspective. So it really forced me to go, okay, great. You wanna talk about this and you wanna talk about working with. Disruptors rebels and revolutionaries. But that's not what people are Googling either. They're not self-identifying as, although, I mean, when I say the word disruptors, my ideal clients are definitely like, that is me, but I don't think that's what they're Googling.

Kylie Patchett: So I think that that's, I agree. That's like a nuance, right, of Yeah, like you can, you can use language to express it in a way that you need to, but still needs to make sense to the people that are actually looking for you. Otherwise they can't find you. It's the same as the bat signal. Yeah, but it's a language, mismatch or something.

Brittany Herzberg: Yeah, totally. And there's definitely, like I can, I can paint a really good picture that would be easy to understand, especially going back to your mini SEO audit. I actually pulled it up because I was like, what were some of the [00:20:00] words you said? Yeah, yeah. Versus the things that I found in the research. Yes.

Brittany Herzberg: So. The words like you're using. Mm-hmm. Like the voice invisibility catalyst that does great on your website. Once we have people there. 

Kylie Patchett: Yes. 

Brittany Herzberg: SEO gets people to your website. Because they need to actually, you need to get in their awareness. 

Kylie Patchett: Yes. In 

Brittany Herzberg: order for them to go, oh, Kylie, wait, what is this?

Brittany Herzberg: Click go over to your website. You can go ham. You can say whatever you want on your website. That is your vibe goes. Yeah. And you do. And the pagers are gorgeous and the vibe is definitely there. Yeah. And the right people, many more of them get funneled to you now because we actually have some of the words that they're using to begin with.

Kylie Patchett: Yes. So there are really like two key spots that you wanna have those. Phrases that people are actually typing in a search bar and that a search bar can be Instagram. It can be Spotify, it can be Google, it can be, you name it. If it's got a search bar, people can find things. Yes. But it's called your SEO title and then your meta description.

Brittany Herzberg: Mm-hmm. So when you go to everyone listening, just play [00:21:00] along with me. So you go to the search bar on Google, don't you type in. Not tweaking out. You go to the search bar, you type the thing in that you're looking for. You hit enter, that page of results pops up. You've got the blue headlines that have a hyperlink, and if you hover, you can click it.

Brittany Herzberg: Yes. And then under that you've got one to two gray sentences. Those are the two pieces that really need to have your SEO stuff in there so that your website has a fighting chance of showing up when they're doing these searches. And then those pieces of copy need to have enough information and maybe a little bit of your vibe in that gray sentence summary situation to get them to click over to your website.

Brittany Herzberg: But they have to know that you exist, that you can help them, that you offer the things that they're looking for. Mm-hmm. And then really the going to the website is the vibe check, which I've said, and I, I love that because it is such a thing. So you were mentioning you don't like being called a business coach.

Brittany Herzberg: I knew that, which is part of why I said that, but when I was doing 

Kylie Patchett: old, 

Brittany Herzberg: no, I was the good one. That's a whole other episode. [00:22:00] Not 

Kylie Patchett: me. I'm talking about me. I'm my bloody trouble client coming. 

Brittany Herzberg: No, no, no, no, no, no. And actually no, like really, truly, there are so many people who come to me and I think that I am gifted with this ability to be able to help the people who are like, I don't wanna be known as a this or that.

Brittany Herzberg: It's like, okay. Let's work through that. Yes. Because you don't have to necessarily be known as that, but we need to use some of these words that are familiar to your people so you actually can get in front of them. Yeah. 

Kylie Patchett: Yeah. 

Brittany Herzberg: And that was. That was what we worked through. So I am going back to the actual page that I have for you, and a couple of the things that I found were like energetic alignment, energetic communication, business energetics.

Brittany Herzberg: Yes. So we were able to weave stuff like that in, and coach isn't in your SEO title, we said business and messaging energetics for rebel Entrepr. Yes. So I wanted to say that. So anyone listening can be like, oh, well that's definitely Kylie. Yes. And there's keywords in there. Yeah, yeah, exactly. 

Kylie Patchett: And there are things that actually people are looking for because I think that there is a part of me that [00:23:00] like wants to cut off her nose despite her face with the, I don't wanna be known as a coach and I don't wanna, 'cause I don't vibe with so much of the online business Fang, if you wanna call it a fang the pyramid scheme is what I'm talking about and mm-hmm.

Kylie Patchett: But, but if I am. Hiding in plain sight by not using language that actually is being searched, like I'm doing damage to myself and the potential clients that I can actually help. Yeah. Like there's people out there that are looking for someone who doesn't believe in the pyramid scheme. They have to be able to find me to actually arrive on my doorstep.

Kylie Patchett: And I was like, oh, I don't know why this is such a revelation to me, but it's like, yeah, it's, it was a, it was a good. Process and practice. And I think too, the other thing that I really loved about having the order and you showing me clearly like how to actually optimize a page, allowed me and my team to be able to go through my website and be like, okay, we're gonna replicate this process.

Kylie Patchett: And we did go backwards and [00:24:00] forwards a bit of like, you know, I don't, I can't quite position this or whatever. I feel like that process made me get clearer and more savvy about what I was actually putting in, like, especially the H one title. And the other thing that I was doing was almost every page of my website had like multiple H one titles.

Kylie Patchett: So, which confuses the thing. Yeah, 

Brittany Herzberg: it does. But I do wanna say I did the same thing. This comes up so often and it's the reason why I look for that as one of the first pieces of the audit because I've done it. I didn't know that an H one needed to perform a function. I thought it was just a cute font.

Brittany Herzberg: What do you mean it has to do? Yeah, exactly. 

Kylie Patchett: I just thought it was the biggest title and I like to shout people. 

Brittany Herzberg: I know. I need to be really clear and up front and center. Yeah, no, I mean it's not something that only like people who don't. It's a thing. You learn it, it's okay. This is like by no means, oh my gosh, you're all doing everything wrong.

Brittany Herzberg: No, I've made the same mistakes. I taught myself this stuff so that I could go out and help other people. Yes, and it's like, just [00:25:00] like what you're saying, the more awareness you have about it, you and your team were able to go and run with it. I think we did like three or four pages. And next thing I know you're like, okay, what about this one?

Brittany Herzberg: What about this one? And I'm like, this 

Kylie Patchett: is exciting. Yeah, I was just looking before, 'cause I'm moving all of those pages to a new platform. I know. So, you know, replicating SEO and and meta descriptions. And also I will say not only did we, were we able to replicate the process then, which was, I don't know, maybe I wanna say six months, but maybe not even that.

Kylie Patchett: I think so. Yeah. And um, but now as I said, like I'm always like clarifying. Mm-hmm. Now that I'm moving them, so there's 39 pages that we optimized back then. So lots of offer pages, lots of lead pages, but also just plain website pages, like home and about and whatever. As I'm moving them this time, I'm like, oh, okay.

Kylie Patchett: I can see where this can be refined. And so I'm just repeating the process again and again. It's been a very, mm-hmm. Good. My, my issue, which is hilarious as a fellow copywriter, is like using too [00:26:00] many words and I'm like, just clarify, like be succinct. But what I love about SEO and meta is that you only have a certain amount of characters, so you can't fluff around.

Kylie Patchett: Like there is no fluff space, right? So it's like every word counts, every character counts. So be really clear on what you, what you actually wanna be putting out there. So yeah, it's been very helpful. I'll say too, one of the things that we clarified was rather than saying disruptor rebels, revolutionaries, 'cause no one, no one speaks in that language about themselves.

Kylie Patchett: It's kind of like the self, self-appointed queen, right? Like you didn't say about yourself, but when other people do, you're like, yeah, oh I'll like this. Is that we got really clear with. Actually, one of the key groups that I work with are other neuros sparkly people. So we started using Neurodivergent Entrepreneur.

Kylie Patchett: Um, and I can see that that is building like connection because I, I love fellow neuros sparkly brains. So it's like, why not specify that instead of putting out random [00:27:00] words like Disruptor, revolutionary, 

Brittany Herzberg: just the ones, because they sound good and they are true. Yes. But it's, I mean, again, going back to what you said kind of at the beginning of this.

Brittany Herzberg: Mm-hmm. Which is if you're not using some of those words that other people are using, yes. You're missing out on an opportunity to help them. They're missing out on someone who really gets and understands them. Yeah. And has a whole program, process, everything built out that's like ready for them and available for them, but they can't get to you if they don't have the right words.

Thanks for tuning in to another episode. If this episode lit a fire in your body, in your business, deep down in your bones, please take a moment to drop a rating and review. So more rebels just like you can find us. And don't keep this goodness to yourself. Share it with your disruptive, rebel, and revolutionary friends who are ready to roar right alongside of you.

Until next time, stay wild, stay unapologetic, and stay fucking free.