S6E20: Dopamine Detox for Entrepreneurs: Swapping 'The Social Media fix" for Sustainable SEO Visibility with Brittany Herzberg (Part 2)

If you’ve ever thought SEO was “boring,” “too hard,” “too technical,” or “for the bro-marketing crowd,” sweetheart… this episode is about to blow that myth sky-high.

In this super giggly, deeply grounded convo, I sit down with SEO strategist + coach Brittany Herzberg aka The SEO Queen to unpack:

• Why SEO is the nervous-system-friendly stability you and your your business has been begging for
• How Brittany accidentally became the “SEO Queen” after moving states + losing her entire client base overnight
• The BIG 3 questions every entrepreneur must answer before SEO or messaging will ever work
• Why neuro-sparkly, multi-passionate rebels often struggle with clarity – and how SEO actually simplifies your business (instead of boxing you in)
• Why SEO is the “anchored big brother energy” compared to the “hot bad-boy dopamine hit” of social media
• How SEO supports you in seasons of grief, illness, burnout, family emergencies
• Kylie’s own wake-up call – the moment in a hospital bathroom she realised she wanted her dopamine from a forest - not socials stats!
• Why people who Google you are already in a BUYING state… unlike the $29-offer complainers in your DMs
• Why clarity in your SEO = clarity in your business, your boundaries, and your soulmate client experience

This episode is equal parts practical and profound – and yes, you’ll walk away rethinking how you’ve been “doing visibility.”

This is sustainable, spacious, energetically aligned business strategy for rebels who refuse to sacrifice their life, scruples or sanity to be seen.

✨ Ready to stop second-guessing your magic? GENIUS: YOU is your True Sidereal Human Design decoded for voice, visibility + purpose. A 60+ page personalised report and intuitive coaching audio that helps you finally see, speak + sell from your natural genius. 

50% off right now – don’t miss it → https://www.offers.kyliepatchett.com/genius

___


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Transcript

Brittany Herzberg: [00:00:00] If you can answer who you help, how you help them, what you wanna be known for. Yes, that's what you need. You don't need anything about competitors. You don't need any, any other fluff or Z from your messaging. You need to be really clear on those, or at least kind of, sort of mostly clear and willing to talk it out with someone to get to the heart of what that is.

Welcome to Wild and finally fucking Free the show for disruptors, rebels, and revolutionaries who know they're here to change the damn world. I'm Kylie Patchett, your voice and visibility catalyst, and here we dive into unapologetic truth, magnetic messaging and visibility. That actually feels good. In your body, your bones, and your business.

We share the stories of the out of the box, neuro sparkly, creative, witchy, wild ones, rewriting how we live, love, learn, and lead. This isn't about being louder, it's about being rooted, resonant, [00:01:00] and regulated, so you can be real raw and ready to raw. If you're done, contorting yourself to fit the mold and you're ready to own your voice, your power, and your place in the revolution, welcome home.

Let's dive in.

Brittany Herzberg: Again, going back to what you said kind of at the beginning of this.

Brittany Herzberg: Mm-hmm. Which is if you're not using some of those words that other people are using, yes. You're missing out on an opportunity to help them. They're missing out on someone who really gets and understands them. Yeah. And has a whole program, process, everything built out that's like ready for them and available for them, but they can't get to you if they don't have the right words.

Brittany Herzberg: That they're typing in, that you have on your page because the cute little robots don't understand very much other than just like, what's right there. Yeah, that's very true. That is very true. Yeah. I did wanna mention something too, because you were talking about how you've gone and refined it. Even as you're moving platforms, something that so [00:02:00] many entrepreneurs get tripped up about is like, oh, I have to have everything ready before I go do SEO.

Brittany Herzberg: No, go back to those three questions. If you can answer who you help, how you help them, what you wanna be known for. Yes, that's what you need. You don't need anything about competitors. You don't need any, any other fluff or Z from your messaging. You need to be really clear on those, or at least kind of, sort of mostly clear and willing to talk it out with someone to get to the heart of what that is.

Brittany Herzberg: Yes, that's all you need because that's what's gonna reveal the keywords that's gonna help you with so many people. I think half the people in the last round of my SEO program rewrote their website copy because they got so inspired in the program and they were like, I can do this so much better. And I'm like, okay, cool.

Brittany Herzberg: Let's go for it. Yeah, great. They rewrote their entire website while they were with me because they finally got that clarity and they were like, oh, I, this can be so much better. Let's do this better. 

Kylie Patchett: Yeah. Yeah. Yeah. And yeah, it's the clarification. I just always think like if there's muddy water in [00:03:00] our own kind of field about who we are and who we serve and what we do, then we are just amplifying that with any marketing that we're doing.

Kylie Patchett: So it's like, come back down to the foundation, get clear on those things. Mm-hmm. And then amplify from there. And I think, I feel like it's important to say to two things actually in my mind. Number one, it's not ANU one and done, like it's not about getting it perfect, it's changing, and then also looking at the data and making sure that, you know, it's heading in the right direction, but also mm-hmm.

Kylie Patchett: Okay, I might think that this is a really great keyword, but actually no, that's not performing as well, but something else is. So that kind of. Tweaking and testing type of thing. But also the other thing is, um, just, and you alluded to it before, like you don't have to be using, 'cause this is the other thing I don't think that I really got, well, I know that I didn't really get before I started working with you.

Kylie Patchett: For some reason in my mind it was like, figure out the SEO and the meta description. And that's pretty much for most [00:04:00] pages. It's not whereas now I'm like, oh no, because I do. Like I do very much, very clearly strategy and energetics, and then this whole sisterhood community thing. And I was like, how do I put all of those things?

Kylie Patchett: But I'm like, you don't need to. 'cause each like sales page or funnel has specific SEO that attracts the right people to it. And yes, often people go into opposite tracks and everything, but that's totally fine. I don't know why in my head I was like, it, it's. I didn't think all the pages had to be exactly the same, but there was some disconnect with like, I have to pick out of my babies.

Kylie Patchett: I have to pick a favorite child and just talk about that one. I'm like, no, you don't. That's not the case at all. 

Brittany Herzberg: No. Can I speak to that for a second? Yes, 

Kylie Patchett: please. , 

Brittany Herzberg: And I do, if I don't come back to this. Bring me back to this of where SEO is really just, you're creating the strategy for the next season.

Brittany Herzberg: For this next identity. Yes. For this next iteration. So bring, pull me back. Yes. Don't come back here 

Kylie Patchett: season wise, but when 

Brittany Herzberg: you're, when you're talking about [00:05:00] going deep on some of these individual services and individual things, you get to do that on a services page. You get to do that on a blog post. So. I have so many people who just like what you're saying, they're like, okay, the homepage has to have all five of these.

Brittany Herzberg: And I'm like, we don't have enough space. So what do you really wanna call in? I, I can't choose. I've got this other thing. Okay, we could turn that into a blog post. What? Yes. Really? Yes. That's when you get to go deep. So every page is an opportunity, and that's, if you think of it like that, and then you realize that, oh, these blog posts, or these even like product pages or service pages that I create.

Brittany Herzberg: It's an opportunity for someone to see me Yes. And to connect with me. It totally changes the game. And then you want to spend more time doing this versus Instagram. Like you want to spend your time and energy here 'cause this stuff is gonna last for months and years. Yeah. And actually the way that I do it with the three questions that I ask people, yes, I found that it actually works faster.

Brittany Herzberg: Than other methods I've seen People get leads, get more traffic. Yeah. Even make [00:06:00] sales in as little as like two to four weeks. Yeah. When industry average is like three to six months. 

Kylie Patchett: Yes, 

Brittany Herzberg: you can, if you're clear and your energy is behind it, which is part of why I love you if your energy's behind it and you're very clear.

Brittany Herzberg: Yes. Like the sky's the limit boo. 

Kylie Patchett: Yeah, 

Brittany Herzberg: exactly. 

Kylie Patchett: I feel like, um, sorry, I've just lost my train of thought. The train has left the station. It was something about. No, it'll come back to me. Come back to se seasonal SEO, though. I wanna hear what you have to say about that. Yes. So setting yourself up for the next iteration.

Kylie Patchett: 'cause I think especially for neuros, sparkly people who are often, like, I, I feel like for all of the fellow manifesters out there that are a little bit hummingbird or butterfly in a bottle about their, um, approach to business strategy, sometimes me included can we just just talk to ES seasonal?

Brittany Herzberg: Yeah. Yeah. So you're manifester. I'm manifesting generator. Like we're constantly evolving and changing in all of the things. Yes. I'm probably my own worst client because I'm like, oh, what about this? What about that? Oh, what about this? So it's okay. SEO can grow [00:07:00] with you. I do encourage people, create your strategy.

Brittany Herzberg: Let it live and breathe for about three months. Yes. And then you can pivot and then you can do different things because at that point you know how to do it. You know how to find the keywords, you know how to create the SEO strategy pieces and you know what you're looking for, to know if it's working or not.

Brittany Herzberg: So, and you just refine more and more and more, and you get so much more clear over time. Mm-hmm. You know, the people that you're talking to at a different stage of awareness, you know, services that you're offering. Like, it's okay, you can grow. Mm-hmm. I like saying that you're not married to your SEO strategy, you're dating it.

Brittany Herzberg: Like, it's okay to do that. And so like it gives you, like I can change, I can evolve, I can switch things up if and when I need to. Yeah. So you have these, and I think this is part of. One of my magical pieces is that I get to walk people through all of these, like death and rebirth identity transformations.

Brittany Herzberg: Mm. I, that's part of my specialness. And so I can see that and guide someone else through that much more easily than someone who's like, no, you have to pick this and set it and forget. It just doesn't, it's [00:08:00] not gonna work like that. It's, you can't, so you don't have to worry about, like, this is a label I'm slapping on things.

Brittany Herzberg: This is a word that I'm slapping on things, and I can never, ever change it. Not at all. Again, I encourage you to let it breathe for three months, but after that you can change things. Yeah. And it's all one big hypothesis that we're testing anyway. Yeah. We're making educated guesses, but we're still, it's a hypothesis at the end of the day.

Brittany Herzberg: Yeah, 

Kylie Patchett: it's very true. I just remembered my train of thought. I knew that would happen. Okay. I find it very interesting that the average like business coach that would be teaching, like our launch strategy is very much talking about like social media as one of the key visibility strategies. It might be podcasts, it might be whatever, like affiliates, whatever that is.

Kylie Patchett: But I haven't, I haven't heard recently at least anyone talking from a launch perspective about thinking about SEO and I'm like, it's quite interesting that. I know I'm generalizing massively, but this online business kind of thing that we find ourselves in is very much [00:09:00] about the like the scale, the grow, the quick win, the magic pill, the one size fits all solution.

Kylie Patchett: And I'm like, I. I don't know. For the clients that I work with, who are the disruptors. Like a lot of my clients are not interested in sacrificing life to grow business or sacrificing scruples to grow business. Mm-hmm. Um, certainly not sacrificing their sanity, like they're the three things that I talk about.

Kylie Patchett: It's like you don't have to change your values, you don't have to, but also like just the idea that you can do something that allows you to have some breathing space where you're not. Constantly thinking in that quick gain thing, because I do think like brains like mine can definitely get very high on the dopamine.

Kylie Patchett: Mm-hmm. But it's like, like I quite confronting, my first call today was going into a planning call in a membership that I'm in and sky was talking about and I really admire the way that he grows his business and everything. It's one of the reasons why I'm in his membership is not a bro marketer.

Kylie Patchett: Totally opposite of bro marketer, but he was talking about like the [00:10:00] one. Focus per month. And I'm like, yeah, like trying to like not hyperventilate, right. But I'm like, this is also like, I've launched nine different products in the last year, which has been wildly exciting also a lot. Yeah. And also can be quite overwhelming for your audience.

Kylie Patchett: But I don't want to continue, like now that I have the product suite, I'm like, I'm not looking for the yeah, that quick. It's like pushing to grow quickly, out of balance with nature. I feel like that's what I wanna say. It's like mm-hmm. Yeah. And social media, I don't know. I go on Facebook or like, I hardly ever go on Facebook.

Kylie Patchett: When I do, I just feel like it's just an ad reel. Like it's just a constant Yeah. Bombardment. And I'm like, I don't know. Like I, I use ads as part of my visibility strategy, but I don't really know whether I wanna be exposing myself to that. If I'm thinking that and I am generally similar to my ideal client, [00:11:00] then mm-hmm.

Kylie Patchett: You know, it's like, Hmm. And I think another thing that I wanted to ask you too, because I think it's an important thing for people to understand the levels of awareness and levels of ready to buy on social media versus SEO o. Can you talk to that? 'cause I think that this is one the things that I was like, 

Brittany Herzberg: yeah, I think that the way I can summarize that.

Brittany Herzberg: The best is that I have a client and we were working together. Yeah. And she, we had this realization. She messaged me and she's like, SEO is the spot. And I was like, what do you mean? She's like, SEO is the place where people who want to buy, who want to work with some, they're going there. She's like, I'm in the DMS right now.

Brittany Herzberg: Got a lady who's like upset about a $29 offer. And she's like, I just booked a, you know, coaching one-to-one coaching client for thousands of dollars from SEO. 

Kylie Patchett: Yep. 

Brittany Herzberg: She's like, oh my gosh. SEO is where it's at. We're paying people are at, yeah. Again, goes back to those three questions and you being so clear, at least in this season, in this moment, what is it that you wanna call in?

Brittany Herzberg: What is it that you wanna [00:12:00] fill up? What is it that feels good and nurturing to you? Because I think I'm going to hop over to the other thing you were talking about, which is social media and how it's like quick, quick, quick, quick. Yes. Our nervous systems have gotten used to that. You and I with our backgrounds in massage therapy.

Brittany Herzberg: Oh my God. We have seen people. We have experienced it. We live like that. Yeah. Part of why we went to things like that is because, from little children we were like, oh, this is normal and safe. Yes. Chaos 

Kylie Patchett: is normal. 

Brittany Herzberg: Chaos is 

Kylie Patchett: cool. That's 

Brittany Herzberg: attenuate of chaos. 

Kylie Patchett: Absolutely not. 

Brittany Herzberg: So I think so many more people, especially in the last two years from what I've seen, people are leaving Instagram, people are closing their Facebook account.

Brittany Herzberg: I closed mine, I'm done with it. I don't wanna be on there. It was a drain. People are making the choice to go away from that, to go to things that are more sustain, especially, I would say this again, generalization, but especially moms. Yes. And women in general, like we're learning so much more about like our cyclical nature.

Brittany Herzberg: Mm-hmm. And we're wanting to be present in our lives and we're wanting to go walk in a forest, you know? Yeah. As opposed to being stuck on our phones. So I think there is just so much more awareness [00:13:00] about that. Mm-hmm. And with that, people wanting to take the action to live the life that they really truly wanna live.

Brittany Herzberg: Yes. And SEO is a thing that can get you there. 

Kylie Patchett: Yeah. It's so, like, I, I, yeah, like I said, that planning call was a bit confronting, but it was also one of those things where I was like, yeah, I don't wanna create another year of. Constant creation because I love creation and I could continue to do that because it makes me happy.

Kylie Patchett: Mm-hmm. But from a, like a sustainable business, which, you know, I talk about all the time with clients and I'm like, you need to be doing the same thing that you're inviting people to do. Right. There's an integrity piece here. So I feel like, yeah. I'm very clear on the SEO end of things, just being one of the key.

Kylie Patchett: Like scaffolds of being able to be sustainable in business and not having to always be. 'cause I'm like, I don't know what the next six months or 12 months will bring from a family situation. Like, I don't [00:14:00] know. I don't know whether I'll even be. I don't know, able to, you know, be as present as what I even have been in this season.

Kylie Patchett: So it's like, I don't know. I and I, you had a year also last year. Can you talk to that? When you just had a series of, like, you had your shit show year last year, not a year. 

Brittany Herzberg: Yeah. But I also wanna say something too, because you're kind of aware. That you may have a year ahead. Yes. All of us could have a year ahead.

Brittany Herzberg: Correct. And we don't have a fucking clue. Yep. So none of us should really get all that comfortable with like, I love Instagram, I love in, I personally me, I love Instagram. I will hang out over there. I joke that I live in the dms. I actually do, I'm talking to Kylie over there half the time. So that feels good.

Brittany Herzberg: When it feels good, yes. But when life is lifeing and for you, it's been Lifeing. Last year for me it was Lifeing. There were six deaths and it was like throughout the year. So you're kind of going through this constant. Grief process. You have to show up for work. You have to show up for people. Then we had this really traumatic experience where we had [00:15:00] bedbugs in an Airbnb.

Brittany Herzberg: We had to, yeah. And this was right after my dog died, and it was one of, it was one of the hardest deaths last year. Yeah, yeah, yeah. So I'm in the process of grieving, think grateful that I have a roof over my head, and then all of a sudden I don't. And then on top of that, I'm dealing with stuff like all of the things that come with that.

Brittany Herzberg: It sucked. And I was so grateful that I had a system in place that was allowing me to still get clients in some from my podcast, because I have SEO on my podcast. Yes. Some from my website because I've got SEO over there. Yes, yes. Still some from referrals, but it was like all of these funnels were channeling people to me.

Brittany Herzberg: And a time where I really didn't have the capacity to show up for anyone other than myself. Yeah. Barely and barely that. Yes. So I've seen SEO be really supportive for that. Yes. My mom went through breast cancer. Like that was one of the times that I was actually learning about things and I was actually supporting clients through that.

Brittany Herzberg: Yeah. It was really cool to see how it really can just be this thing that's funneling people to you so you can just live life. I've seen people get sick, like with a cold. Mm-hmm. I've seen [00:16:00] people get, one of my clients got knocked out at the beginning of this year for three months. She was like, I couldn't post, I couldn't do a podcast.

Brittany Herzberg: She's married, she has a little kid. She's like. It was, take care of mom and then take care of my kid. Right. Like, yeah. 

Kylie Patchett: Yeah. They're, 

Brittany Herzberg: you're just living life at existing. Mm-hmm. And it's great when you're in survival mode because SEO can be there. You've got your whatever kind of content you've got, possibly your social media profiles doing some, marketing for you.

Brittany Herzberg: Yeah. You've got blog posts or podcast episodes, whether you have a podcast or you're a guest. Yes. Like you've got all of these different things and your website, of course, that are working for you to put, keep putting out that bat signal even when you can't. Yes. 

Kylie Patchett: So good. It's so good. Um, as you're talking, I feel like yeah, there's a, there's a connection forming in my brain about that.

Kylie Patchett: Like, running your business on that chaotic energy that may have been normal if you have trauma in your childhood or you know mm-hmm. Longstanding whatever. And changing it to actually. Creating a [00:17:00] business model that supports you. And I, like, I talk a lot about this from an energetic perspective of like working with the all of your business and understanding it's not just you running the show and there is a, an energetic component to your business.

Kylie Patchett: Like she wants to support she, he it, whatever. Mm-hmm. However it turns out for you, wants to support you. But then, yeah, the scaffolding of SEO can be that like practical structure that is also supporting you. And like what happens in my body when I, and it's kind of the same thing as when I was in that bathroom talking to you about dopamine from a forest.

Kylie Patchett: My entire body just went, yeah. Okay, that feels like a relief. It feels alien because it's not the set point of my nervous system even, you know, after many, many moons of working on it. Like, you know, there's still, I'm still ratcheting down from that like, um, connection with the kind of chaos, but it just feels, I don't know, it feels like, to me, it feels like a, a gift that, like working on [00:18:00] your SEO or working on my SEO whenever, that was like six months ago.

Kylie Patchett: Has been a gift to me, especially the second half of the year. 'cause the second half of the year has been even more shit showed than the first. Um, yeah. So it's, yeah, it's like. I don't know giving, I always think about this like from a meal prep perspective, like I prep meals on Sunday night every week because if I don't, I will end up just either not eating or eating, not great food.

Kylie Patchett: I know this about myself, so Sunday night, Kylie gifts. Monday, Tuesday, Wednesday, Thursday, Friday. Kylie, the gift of nutritious food. It's kind of the same with SEO. It's take your supplements or your business supplements. Um, I wanna go back to podcast and blog. SEO because mm-hmm. I definitely did not have that on my radar.

Kylie Patchett: And also Image, SEO. But maybe starting with the podcast, 'cause I feel like a lot of people that listen to this podcast also have their own podcast. So can you talk to that? 'cause it's not something that was in my like awareness I don't think before I Yeah. Or I definitely, [00:19:00] I know that. Episode specific SEO definitely was not in my awareness.

Kylie Patchett: I was like, you can do that, 

Brittany Herzberg: right? Because you can like, I'll kind of touch on all of them, but for the podcast, you can optimize the show itself. The title, the description, the cover art image title, like all these different little bits. 

Kylie Patchett: Mm-hmm. But you 

Brittany Herzberg: can also do it for each episode. Again, the title, the description, there's keywords, there's the cover art, you've got all these different things.

Kylie Patchett: Yes. 

Brittany Herzberg: And I don't want that to sound overwhelming. I want it to sound like these are all the opportunities. Yes. And even thinking about blogs, if you have them existing or if you're thinking about doing them in the future. Mm-hmm. Images. We all have lots of images. 

Kylie Patchett: Yeah. On 

Brittany Herzberg: all of the things. 

Kylie Patchett: That's great. 

Brittany Herzberg: It doesn't have to be overwhelming.

Brittany Herzberg: Yeah. That's where we all go is where have I messed up? That's where our brain automatically goes. 

Kylie Patchett: Yes. But 

Brittany Herzberg: again, we can give ourselves the gift of from this moment forward, I'm aware of this. Yes. What do I need to do? Okay. These are my, my steps moving forward. Yeah, you can do that. And it can be enough. If [00:20:00] you never touch the blog post that you have done, doing stuff moving forward will be enough.

Brittany Herzberg: Yes. So know that 

Kylie Patchett: that is our current strategy. 'cause I have to be honest, that honest. 200 podcasts and about 300 blog posts. I just, the, a whole concept of either doing that or paying someone to do it, I'm like, oh my God. But it's a lot. What we have decided is from when I worked with you forward mm-hmm.

Kylie Patchett: We have been doing it as a matter of our process, so that, eventually we'll get back to those ones. But, you know, 

Brittany Herzberg: and that's okay. How has that felt though? I'm curious, I'm turning the tables on you. How has it felt to like start adding it in? 

Kylie Patchett: It does have no impact on me 'cause it's just part of the process my team does.

Kylie Patchett: So yeah, it feels good to me. Um, but it is a very small part of the process, right? It's just part of our system now that like, so for this one, I will straight after this podcast episode, we'll we'll find, you know, the quotes that we use and. Do some show notes and then think about, okay, what do I, you know, wanna call the episode?

Kylie Patchett: What do I want to say? All of the things that kind of [00:21:00] inform how easy it is to find it. I also have to share with you just recently, like you were part of a program that I did and you gave me a testimonial and I was having a giggle 'cause I was doing the sales page for that program as the Evergreen and you, yours was the only image that was actually labeled properly.

Kylie Patchett: Everyone else's was like. JPEG 1 2 5 9 6 8. And I'm like 

Brittany Herzberg: Right, because you wanna be able to give those people some kind of a shout out. Yes. And if they have their images, their headshot images titled properly, it's baked in. Yes. Red Headshot 42, isn't that going to help anyone? 

Kylie Patchett: No, no at all. That's all of mine are like KP one.

Kylie Patchett: KP one plus half. KP was like, what? This is not helpful. 

Brittany Herzberg: No one else know who 

Kylie Patchett: KP is. 

Brittany Herzberg: Yeah. I mean they may, but it makes it so much easier when it's already done. So like that could be an invitation, right? Like if you're a podcast guest or a podcast host. Go retitle your headshot. Yes. 

Kylie Patchett: And 

Brittany Herzberg: just put like your name for the love of [00:22:00] everything.

Brittany Herzberg: Use dashes. So mine is like Britney dash, herzberg dash seo dash strategist, for example. Mm-hmm. I can have strategist and coach on another image. I can have podcast, SEO strateg. Right? Like I can get nitty gritty. And that's not just a me thing. That's not just because Brittany's special. Yes. Kylie has all these different things and you have all these different things.

Brittany Herzberg: So I mean, that's like a plate. That's a starting point. Of where you can have some assets, some piece of content go out and market for you. Mm-hmm. 

Kylie Patchett: Um, can I ask you, I know when I was going through your program, there's someone that was asking about, and I wasn't at the stage yet, so don't remember your response, but if someone's listening mm-hmm.

Kylie Patchett: And they're like. If you're saying to me, ideally you would optimize images and, you know, eventually retrospectively, if, if there's space for that. Mm-hmm. Um, does that mean that I have to download everything, rename and then upload, or can I be changing the name? I guess it depends on your website system.

Kylie Patchett: Hey. 

Brittany Herzberg: It depends on where these images are gonna go. So if it's an image that, for example, is gonna go in an [00:23:00] Instagram post, you would wanna do that. Uh, just as you're doing each post. If it's, um, a YouTube video file, you can change the file name, but I believe you need to have the file name before you pull the file in.

Brittany Herzberg: So yes, that would be something to look at. Yes, I think. You could have the space holder is there, maybe it's a video you did two years ago. I think you could like re-upload the video. 

Kylie Patchett: Yeah. With a 

Brittany Herzberg: proper title. I guess 

Kylie Patchett: if it's HTML, you could do that quite easily. 

Brittany Herzberg: So that may be something to explore.

Brittany Herzberg: That's not my expertise. But just speaking in broadish terms about like the different types of content you. Ideally, in an ideal world, you would have the title done before you pull it into like a blog post. Yes. Or a podcast episode or that kind of thing. But yes, when you are going to update things, you want to have that image on your desktop.

Brittany Herzberg: Or laptop or whatever, retitle it there, and then pull it back into a blog post or back into a webpage [00:24:00] or back into a podcast episode. So it is a little bit of a pain in the tush. Mm-hmm. Which is why so many people put it off. But think of it this way, if you have products, whether they're digital or actual physical products mm-hmm.

Brittany Herzberg: If you are a photographer, yes. Your images. Are major, 

Kylie Patchett: your business cards, literally? Yeah. 

Brittany Herzberg: So it makes a really big impact. And there's a home organizer that I work with and they have portfolio pieces that they will pump out once a quarter and there are. Anywhere from 150 to 200 photos that are gonna go in a blog post.

Brittany Herzberg: And I am adamant that we retitle them. Yeah. So it's gotten to the point where I'm like, I got this. I can retitle them. I'll come up with the names. I'll go and just gimme the Google folder. Yes. And they do that. And then I'm able to retitle everything. Yeah, yeah. I'm just, 'cause it's that important.

Kylie Patchett: Yeah, it's um, where my mind goes is like, you know, when I just said before like 200 this and 300 this and whatever. Yeah. But the reality is I could spend all of that time [00:25:00] putting out social media posts that last one to two days. And on TikTok, I think the actual average life of something is like three seconds.

Kylie Patchett: Like it's ridiculously small. Oh, wow. Yeah. So you could be churning and burning all this energy and the high of like, oh look, I'm on TikTok and I'm doing this and I'm doing that. But is it actually making a difference to your bottom line in business and how supported you feel revenue wise and soulmate client wise?

Kylie Patchett: 'cause I think the other thing that is the gift of SEO is. Like I talk all the time about copywriting being specific enough that you're not inviting Ill-fitting clients in. Yeah. But SEO is like another layer of that. It's like mm-hmm. You can get very, very clear because I think to me, one of the big things with people being unclear is that you give yourself evidence that you are not working with ideal clients, and so therefore your business is not Yeah.

Kylie Patchett: As sustainable or as pleasant or whatever, and I'm like, I am so clear on who I work with. I literally [00:26:00] am like, I will actively repel anyone that is not that. And that's such a difference of so many people. Like if you think about from a visibility perspective, that fear of being seen or judged or whatever.

Kylie Patchett: So many of my clients are like playing the good girl or the people pleaser in the marketing. And I'm like, fucking stop that. Like literally stop that because what you are saying is I am a permeable membrane and anyone who wants to work with me of any description can come into my world. And I'm like, no.

Kylie Patchett: 'cause A, you're not suited to help every single person. B, not every single person is actually the right, like fit with your boundaries and whatever. So if you are, like, if you're listening to this and you're like, I've got clients that I don't know are high maintenance, or they're expecting more than what I'm willing to give, or they're in any way feeling uncomfortable, and that's no disrespect to those clients.

Kylie Patchett: It's just a, mm-hmm. You know, resonance or dissonance. Right. Like this is one of the gifts that you can give yourself. Get [00:27:00] clear. Yeah. Only speak to the people you wanna call in. Like that's, yeah. It's, um, yeah, it's a very interesting, I just feel like if people understood the bat signal from an energy perspective, then they would understand how important this is.

Kylie Patchett: And also instead of spending a lot of time and money on social media. Maybe just funneling that into, I don't know, working on your SEO or getting an audit learning or going into one of your programs. What, what have you got coming up? Have you got an SEO and Grow coming up or what, what's, what's in Brittany's list at the moment?

Kylie Patchett: It's, in 

Brittany Herzberg: my world, I'm really, so even like speaking of putting my own. Blinders on really being like, okay, what do I really wanna do? What's lighting me up? What, what's, where is my energy feeling called to go? Mm-hmm. Mm-hmm. The SEO and Grow program. So it's my three month group coaching program. Yeah. I think it's actually kind of working its way to being more like four months.

Brittany Herzberg: Mm-hmm. Where we have some built in integration time, which I'm loving on playing with that right now. Yeah. Yeah. But [00:28:00] it feels good. It feels expansive. Everyone in there is loving it, so stay tuned. But it's you know, really done with you SEO, so you're learning it. You're understanding the nuances of it.

Brittany Herzberg: I'm there checking things and being like, yep, you got the gold star in the thumbs up, like you're good to go. Yes. And it just makes you feel that much more confident with things. I have clients, like I said, that are rewriting their entire website. That is not a requirement. They just got so jazzed that they were like, I wanna go do this.

Brittany Herzberg: I have people refining their offer suites because again, they're like, oh, that actually doesn't really light me up. Oh, this isn't really. Where I want go anymore. It's amazing. And I'm over there just like this is, this is awesome. Very good. You're just such a happy like mom on the sidelines. 

Kylie Patchett: Yes. Um, there's that fake nine are very important.

Kylie Patchett: Fake grade nose. Yes. Yeah. 

Brittany Herzberg: Yeah. And even how you were just talking about like the energetics of things, like I have a whole podcast episode. I was scared shitless to put it out because I'm like, I'm over here talking about strategy and I'm gonna weave in like the woowoo side of things. No, everyone who's hearing it.

Brittany Herzberg: It's resonating [00:29:00] and so that's given me just like that much more confidence that what I have to say actually does have a place. Yeah. Right. So like sometimes you need the evidence and just like you're saying, you have to put it out there so you can get the evidence. Yes. Okay. So I've got the SEO and Grow, yeah, sorry, group coaching program I've got done for you, SEO, where I can come in and and overhaul your core website pages.

Brittany Herzberg: So those are things mm-hmm. Home about services, contact freebies, anything like that? I think it's currently set at like seven pages or something, but we can definitely go over that. And it's been really interesting the people that have been coming in for that because they are more of these like spiritual teachers, business energetics.

Brittany Herzberg: I'm like, great, I can translate that. I understand that so good. I can find the keywords for that. They don't wanna touch it. They're just like, can you help? So it's really fun. So that's done for you and then Yeah, my intro entry, whatever you wanna call it, offer is the mini SEO audit where I'm looking for three key things.

Brittany Herzberg: Do you have this? What's the deal? What's going on right now? And then giving you a three part plug in play, SEO strategy for [00:30:00] your homepage. Good. Because something I was noticing is people are like, oh, well, I'm not getting the leads that I want from Google, so I'm not gonna invest in SEO. Sit down, listen, lean in.

Brittany Herzberg: Come back to this episode. Sit down and strap yourself in, 

Kylie Patchett: lady. '

Brittany Herzberg: cause the reason that's happening is you have an ineffective SEO strategy in there. Maybe something that you thought was gonna be good. 

Kylie Patchett: Mm-hmm. 

Brittany Herzberg: Or even an outdated one. Or you have nothing in there and the robots are therefore going to take a wild guess at what you do, who you help helping.

Brittany Herzberg: You know, like it's just what you mean. Brittany, how well did that work for you, Kylie? Right? Not particularly well. So if you take a look at like, what's the situation right now? Do I have SEO? Is it good? Is it not good? What's, what's. Maybe that block that is almost more of like a physical one versus an energetic one.

Kylie Patchett: Mm-hmm. Then we 

Brittany Herzberg: can go, oh, okay, this is the opportunity. Let's flip it around. And people are getting a spike in traffic. Some of them are getting leads from things and we had, you know, it was just [00:31:00] a tiny few little changes. A 

Kylie Patchett: hundred percent and it's just so I cannot express enough. It's so valuable because it forces you to get clear.

Kylie Patchett: Mm-hmm. Like I think, and far more than copywriting, like you and I, like both of us have a background as copywriters. Mm-hmm. Like, yes, you have to be clear, but you can still waffle a lot if you've got a whole page. Whereas that like very small character count and those three key questions that you just shared with us are so key.

Kylie Patchett: It just makes you. Have to get down to the, like, what is the core message here? Mm-hmm. And I'm, it kind of reminds me too, like I will often say to people like, what are you selling? And they'll be like, oh, the offer blah, blah, blah. Like, you, yeah, I've got this and I've got this. I'm like, yep, no, what are you actually selling?

Kylie Patchett: And they're like, huh. And I'm like, the core transformation, like what do people, what are people cannot access by themselves and that you help them unlock and. I just, the [00:32:00] language around that is so important and I think, you know, if you wanna bring like the woo in like we are talking about like words or spells.

Kylie Patchett: Yeah. So be careful what spell you're putting out there. You know, be aware of the power of the words. Where would you suggest. Like, I know you, like your podcast is so full of like practical information. Like is there a key, like couple of episodes that you'd want people to kind of come to, or where should they actually start in your world?

Kylie Patchett: Because I know there's all those offers, but like if people are like, Hmm, there's something here I wanna lean into, where can they actually, what's the breadcrumb trail? 

Brittany Herzberg: I would say definitely check out. We talked about images. So there's a three part image optimization episode. You can go listen to that.

Brittany Herzberg: There's even a blog post, there's links and stuff like that that it walks you through. Mm-hmm. Really what you need to do. And then there's the energetics and intention of SEO behind SEO. So that episode would be another good one, especially for your group. I feel like they would. They would get it. Yeah.

Brittany Herzberg: They would [00:33:00] understand. We speak woo. And then yeah, we speak flu. And then any of the q and a episodes could be really helpful for people. I did a recent live coaching episode. Yeah. Cool. Um, so live coaching q and a. Go there because then you'll see that other people have similar questions to you. Yeah, those are fan favorites.

Brittany Herzberg: Like the anything where it's like an actual person is asking questions and they're like, yes. Oh, I'm not alone. Oh, hang on. It's not just me. I'm not the only SEO dance in the world. Not at all. And if you have questions, I truly do live in my Instagram dms and then also on my podcast, there's a link at the very top of every episode where you can text me.

Brittany Herzberg: That's a way that you can do it anonymously. So if you're like, I have a question, but I don't wanna look like an idiot. First of all, there are no dumb questions and I will tell you that until the cows come home, like I'm gonna repeat, that's probably gonna be on my gravestone. There's no dumb questions,

Brittany Herzberg: nevermind. I like, why am I here? So there's no dumb questions. But if you wanna have a chat, come to Instagram. If you wanna ask it anonymously, you can do that in the [00:34:00] text, in the podcast episode. 

Kylie Patchett: So we'll put all those links in the show notes. 

Brittany Herzberg: Mm-hmm. 

Kylie Patchett: It has been a joy as I knew it would. I'm sorry I was a little bit off chop,

Kylie Patchett: like I said to you, we have hit, giggle or go insane season in Kylie's world. I love you. I love your work in the world, and I'm super honored for you to be here. So thank you. Thank you, thank you. Thank you. I just wanna encourage everyone listening in if you have had any of those like dodgy, little kind of, not dodgy, I'm, that sounds like I'm shaming you.

Kylie Patchett: If you have believed like me, that SEO might be a little bit like old school or a bit boring or a bit too hard bus, a bit too technical or whatever. I hope this chat has really like opened up your eyeballs a little bit to the fact that it can be. Like simple when someone like Brittany is teaching you and it can be something that you can do and it is a gift to your future self.

Kylie Patchett: So thank you for joining us. Thank you so.

Thanks for tuning in to another episode. [00:35:00] If this episode lit a fire in your body, in your business, deep down in your bones, please take a moment to drop a rating and review. So more rebels just like you can find us. And don't keep this goodness to yourself. Share it with your disruptive, rebel, and revolutionary friends who are ready to roar right alongside of you.

Until next time, stay wild, stay unapologetic, and stay fucking free.