
Agents Building Cashflow
Surprisingly approximately 80% of agents want all the benefits real estate investing provides, including tax write-offs, and growing their family’s wealth but they never take action. This show will help you take that action so you don't stay stuck trading time for dollars. Since 2009 Randal McLeaird, has been a Broker and investor and had closed over 500 transactions as a principal. Randal and his guests are actually doing what you want to be doing, and they'll show you how. Join us Monday's and Friday's because you're a 6 figure agent who wants the power of passive income. Gain your time freedom back, take that trip to the exotic destination, increase your net worth, and move into the I quadrant.
Agents Building Cashflow
EP 184: New Tactics to Scale Real Estate Success with Jordan March
In this episode of Agents Building Cashflow, Randal has a chat with Jordan March, Founder of Empire Collective at SERHANT and a real estate industry powerhouse with over 16 years of experience. Jordan shares his transformative journey from traditional real estate strategies to cutting-edge tactics, including leveraging media exposure, building strong community networks, and utilizing technology to scale.
The discussion dives into scaling businesses, mastering lead generation, and Jordan’s innovative projects in luxury real estate and hotel-condo developments in Miami. With highlights on operational efficiency, multi-stream income strategies, and the debut of his AI-driven tool, Property Pulse, this episode is packed with actionable advice for real estate professionals.
Don’t miss the chance to learn from one of the industry's top minds - tune in to the full episode!
Key takeaways to listen to:
- Discovering the power of building community networks to grow real estate success.
- Unveiling innovative ways to scale lead generation and marketing strategies.
- Learning how technology streamlines operations and accelerates market entry.
- Exploring the advantages of diversifying income streams for financial growth.
- Hearing about the groundbreaking Property Pulse tool that combines AI with real estate data.
About Bob Knakal
Jordan March is the Founder of Empire Collective at SERHANT and an industry veteran with over 16 years of experience. He is recognized for having $1 billion in sales, training over 1000 agents, and serving as Ryan Serhant Sales Coach Trainer for 25,000 members of the Sell It platform. Jordan is also an expert capital raiser, syndicator, and real estate developer.
He is famously known for his contribution as the star cast of Owning Manhattan Netflix‘s hottest global show that went top 10 in over 50 countries. He helps investors break into the New York, Florida, and Boston markets with various real estate development deals. In 2023 his team was ranked 15th in NY city and 24th in the state of NY.
Connect with Jordan March:
- LinkedIn - https://www.linkedin.com/in/jordan-march-9615611b7/
- Website - https://jordan-m.com/
- Email - jordan@serhant.com
- Phone - 212-390-8689
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Jordan Match: [00:00:00] I look at getting leads two ways. It's either you really scale how your outreach is happening. Well, you've got to scale your marketing so that your phone rings, you either got to make sure that you're outbound, um, you know, processes, calling, texting, emailing, you know, cold outreach is done in a way that gives you the leads that you want, which a lot can, a lot of people can say is really tiring and endless, but.
You know, it is a very predictable way to go after business. Otherwise, you got to market yourself so the phone just keeps ringing.
Intro: If you're a real estate agent earning 200, 000 a year and you want to grow your passive income, this show is for you. Learn secrets other agents use and hear from experts in our field who will guide you on your journey to investing in assets like apartment communities so you can take your commissions and turn them into cash flow.
Here's your host, Randall. Let's dive in.
Randal McLeaird: Alright guys, welcome back. I [00:01:00] have an awesome guest on today, Jordan March. If you don't know who he is, just Google him. He's a beast and he's been doing real estate for a while now. He is run massive teams and he's now with Ryan Serhant in the New York market. He's expanding to the Miami market, I mean.
We talk about a bunch of things. He's star of Owning Manhattan, a Netflix series, and just a great guy to chat with. Very down to earth, happy to share information and tactics and things that he's working on. He has been on a lot of shows and a lot of podcasts. So we discuss some tactics and then we talk about deals that he's working on, mainly because there's other tactics that, that you can find by searching him.
But again, just a great chat, great conversation, what he's working on. He, he tells us about a new technology that they are launching soon. Hasn't talked about it before. It's about to come out and probably by the time this airs, it'll be out. Um, so stay tuned to the end cause we talk about it then and if you're getting anything out of the show, please go on rate and review helps us bring on these amazing guests that we've been talking to [00:02:00] and they share their knowledge so that you can grow your business, invest your commissions and turn them into cashflow.
So. Keep telling us what you want to hear and we will keep bringing you great shows just like this one. All right, let's jump in with a conversation with Jordan. Here we go. All right, Jordan, welcome to the show, man. It's awesome to have you on. You've been a busy guy. I know you've got a lot of things going on, so I appreciate you taking the time to jump on with us today.
Absolutely. My pleasure. Happy to be here. Hey, all right, man. So I know you've got the Netflix show on right now. And just in general, we talk about marketing a lot as agents and brokers and that sort of thing. I'm just curious, like, how has that changed your life? business and your exposure and winning business before and after you actually had that show and had the series.
Yeah. I mean, owning Manhattan
Jordan Match: has just been like life changing. I mean, I have exposure really from like all corners of the globe. Well, right now I'm talking to investors, [00:03:00] homeowners, people who are thinking about jumping into the U. S. market. People are hunting me down, like, genuinely. So, like, that's just been so awesome to be a part of and ultimately, like, have it actually fuel my business, you know?
So, I, I like to say what I would knock seven times on the door to get a deal, now I'm knocking once. Yeah. And it just, you know, uplifts and is a catalyst for everything that we've already been doing in the pipeline here too. So it's been great, you know, and just to, you know, create conversations. I think it's done well for everybody in the brokerage for those who are not even on the show.
Randal McLeaird: Yeah. I would think so. Yeah. Yeah, it's just, and that's part of the thing. So again, I talked to a lot of agents from around the country. We talk about tactics and marketing and things they're doing to grow their business. And then you have a juggernaut that is a TV show that is, you know, worldwide that, like you said, it's now opened up your business to everybody.
So, um, For those who don't have a TV show, like what are some things you guys are doing in your brokerage that, you know, boots on the [00:04:00] ground sort of tactics that you guys are using that is helping grow the business. And I want to take this down a road of, you know, like, how are you guys growing the business?
And I know you have a lot of experience running and managing big teams. And so I want to talk about that as well, but just, you know, some of the things that people can use other agents and brokers can use to grow their active income right now.
Jordan Match: I think really it's about building out a community, you know, like.
We, we, I think are looking at all the social media platforms very much in silo. And, you know, I think for one to really have the longterm vision of like, how do I really make this a real consistent income and how do I build rather than just transact deal by deal and what I tell people, it's like, you've got to build your community, right?
Like who are the advocates in your circle? Yeah. Who are the buyers and sellers, of course, in your sphere, who are the investors, who are the people who are always buying real estate and what type of real estate [00:05:00] are they buying? But how are you now really controlling that conversation, adding value, putting in deals, right?
Adding really, you know, you know, on the pulse insights. I mean, this is what people want. And then I go a step further, right? Like people also want to know, like, what's the local hotspots, right? Is there a trending steakhouse or bagel spot in town, right? Like What adds value is, of course, it's location, which means it's about, you know, not just the demographics of an area, but what does the area have to offer schools, restaurants, fitness, you name it, you know, like nightlife.
These are all things that people want to know about, because this is what ultimately will add value to their home and sort of the migration numbers of any hot town. So that's the stuff that we need to keep people abreast of.
Randal McLeaird: Yeah. So are you, are you going out? Is your main, I guess, outside of the show is, are you using one platform and that's [00:06:00] the, the one that's driving a lot of business and you're seeing that TikTok shorts are just crushing it?
Or is there something else? Or is it just across all platforms? You just want to stay relevant and you want to stay out in front of people.
Jordan Match: Yeah. I mean, I've had success on all platforms. I have some people who swear by TikTok. We have others who swear by YouTube. I think it's really knowing who your audience is.
TikTok has typically been associated with the younger demographic, but that's not always true. So anything that, you know, that a lot of these articles or so on may sort of crystallize as far as where their niches are, it's not necessarily limited to that because I've gotten clients. From other, you know, other means on other platforms that weren't in my direct purview of this is the target audience from this platform.
So, but YouTube, I get a lot of the boomers and people who are open to long form content, people who are watching those long conversations and adding value, they use it like a Google, [00:07:00] you know, LinkedIn is huge. It's like the forgotten. Social network that you can actually talk about business. You can actually talk about deals.
You can have those cheesy conversations that you typically hate having if you're an Instagram, or if you're even in person at times about the business. So I really do love and LinkedIn. And what I recommend is, you know, you have HootSuite, you have a lot of platforms where you can just post in a couple of clicks to all your platforms.
Otherwise, you know, iPhone, you can get a little organized and have all your platforms in one folder. And then from there, you're posting to all the platforms with the same content. And you may find that something goes viral on one and it doesn't get placed on another. Right? So it's hard to predict exactly virality sometimes.
Of course, there's the laws of virality making really great engaging content. But until then, you do have all the platforms which have their own internal algorithms and, you know, will push your content to be discovered by new people.
Randal McLeaird: And
Jordan Match: then I love email. I mean, [00:08:00] email's a huge. You know, huge platform for me to have long form conversations as well.
Randal McLeaird: I was watching an interview you gave and you were talking about having dialers and that sort of thing. So I'm still, are you still hitting it hard with, you know, a 10 line dialer on a daily or has your role shifted a bit?
Jordan Match: Yeah. And I mean, I delegate, you know, that as well, but I mean, I look at. You know, getting leads two ways.
It's either you really scale how your outreach is happening, or you've got to scale your marketing so that your phone rings, right? And I simplify it a lot when I talk to you, whether it's agents now, I'm a part of sell it, Ryan Serhants. coaching platform, which he has now opened up to all industries, solopreneurs, and whether you're a contractor and main street, whether you're a chiropractor on main street, right?
Like there are certain fundamentals to marketing and positioning your brands that people are, you know, Attributing you to the highest level of service [00:09:00] and value. And how do you convey those messages so that they are digested and received? Well, so that's something that we're looking at and it's really, look, you either got to make sure that you're outbound, you know, processes, calling, texting, emailing, you know, cold outreach.
Is done in a way that gives you the leads that you want, which a lot can, a lot of people can say is really tiring and endless, but you know, it is a very predictable way to go after business. Otherwise you've got to market yourself. So the phone just keeps ringing and that's through again, still call, text, email, but now we take it a step forward with advertisements on social search, Google, Yahoo, Bing.
Right. They have ad networks across the verticals that you can be showing your advertisements on, but then people have TV, they got magazine, you still have your local billboards. And what I like to say is like, you have to think about things in a holistic manner, right? Like it isn't one trick or isn't one tool that you have on your two belts anymore.
Now you have an entire tool [00:10:00] shed. And so that this means that you can get very tactical. on what you're using to drive that influence or that traffic or whatever you're looking to do, but they're all used in different parts of your funnel. So the things that I may do to get someone to discover me is not the same things I would do to say push a client who is somewhat interested in my service into.
You know, deeper down, deeper down the consumer funnel or the consumer journey where they're actually making decisions and transacting and they become like an acquisition, so to speak.
Randal McLeaird: What's, what's your timeline, I guess now on your funnel, is it, what's your sales cycle? It's like somebody comes into your world.
I guess even before that, when you have people interacting with you in social, whatever platform it is, do you have a team of people that are helping you out? Respond to that. Do you have auto responders? Is it you responding? Because that can be. Overwhelming, I would think with the number of inbounds that you would have or likes or, you know, whatever it is.
So how do you [00:11:00] handle that in your world?
Jordan Match: I mean, I keep it pretty personal still. Like I look at all my messages, obviously I filter out, you know, certain opportunities that seem most fitting, but then they have like many chat. So there, there are some autoresponders that are out there. People look into it very easy to set up that you can automate right into your Facebook or Instagram that will at least take them through those first qualifying questions.
Because the big thing is online is that there's a lot of people who also fill out your forms and your lead magnets that aren't necessarily qualified. So you want to be able to sort of weed out, you know, Who's actually really worth my highest and best use of my time? And, uh, you know, how do we make sure again, we're just efficient at responding to those who are really looking for the best answers in the fastest amount of time.
So I keep it very organic though. I look at things just like any other email. You know, if I got to go through a hundred texts or, you know, emails, I will, because I just want to make sure that like, they're getting. The person that they see in here, but I definitely believe in like [00:12:00] those who want to scale like their advertising outreach and have hundreds and hundreds of messages coming in that you can look into like a mini chat or any of those, you know, auto chats just to at least take them to the first qualifying steps.
And for me, I mean, it really depends on the client that I'm going after, but I automate emails a year in advance. So I have followups already in my email. I have, you know, What are the reports that drop out? I have other things that, you know, that they're going to get on a drip campaign. So I think again, you have to think about it multi tiered, but when I sort of look at a new prospect, I think there's about 60 days that, you know, you really want to hook them.
So I find the cadence and the frequency of my messages are. A lot more often than say like a once in a month follow up email, whereas like in the first 60 days, you know, they may hear from me, you know, one time every week for the next eight weeks, you know, I may get them a top over eight weeks or even a little bit more in those first, you know, a couple of weeks and then it'll teeter off a little by little [00:13:00] where then, you know, maybe if again, they don't respond.
They're just getting a remarketing email months in, but at least we stay top of mind. And you know, the sales cycle with home buying is long, right? People are having to make personal decisions, wait for bonuses, wait to sell something. So there's a lot of little things that we don't necessarily know out the gate.
And that's why it's so important to stay on top of people. Because again, you know, like they won't necessarily tell you their decision making process, but you know that a home. Buying or selling cycle, you know, selling process is a long cycle and we want to make sure that We're just in front of them to anticipate in a very predictable way on like what is actually going to work for You know what people's lifestyles and how this decision actually works.
So people, you know May look online shop around call brokers You know, save some bookmarks on a tab, you know, wait till the family's over, review stuff with them, then circle back [00:14:00] around. And you won't necessarily know until they've gone through that entire process. So it's very important for me as a broker just to say in there and make sure I'm tapping them while they're in my pipeline too.
Randal McLeaird: Yeah. Basic stuff. But yeah, as long as you have that set up, that's fantastic. Well, I jumped in, hit you with some tactics. First thing I'm like, let's get into it. But. I was listening to you talk about you coming up and the different roles that you played and teams that you ran and how you and Ryan got to where you guys are now and the team that you're building with Empire Collective and that sort of thing.
So, you know, if you can, Go back now and you're looking at some of the roles that you played and the teams that you built. Are you trying to grow your team now? Like, are you actively out just like let's scale this thing and make it as big as possible or are you using, I just interviewed Bob Knackle. He's in New York too.
I don't know if you know him, but yeah, he's a big name jail. I'll just, yeah. Okay. So we were just talking and he's like, [00:15:00] look, I had this massive team. And then we sold and then I worked for these guys and I had this, but now with technology, I can have, you know, 10 to 20 people doing the work of a hundred people.
And so it's the same question, you know, are you guys looking to scale or you have tech that you have? implemented and you're using. So your small tactical team can go out and execute and prosecute deals just like you were a hundred person team. So I'm just kind of curious where you guys are heading, what you're working on.
Jordan Match: No, I mean, we're definitely scaling. It is very organic. We don't want to water down the brand of the team or the companies. So we're very sensitive to First, the culture and the ethics of the person. And then other than that, yeah, I mean, we do have tech, but the goal is to have it really provide support for that supplemental kind of push on anybody's book.
So I find that like, it's a lot easier to take someone. From say level three to level 10, then level one to level three at times, right? [00:16:00] So I like to work with experienced agents. I like to work with people who have a book of business that the technology will then really, you know, put their business on steroids, so to speak.
And so we're very smart about the hires that we make. A lot of them are operators of their own teams. We don't just take on new agents, like, just because like, we're not necessarily like real estate school either. And like, I don't necessarily have the same, you know, sort of time and resources to just sit there and train all day as I used to when I was building, you know, the team on behalf of a company where that's like, really my role is like, right now, the core of my role is still to transact.
And to make sure that I'm, you know, adding value to my clients and making sure that they're also in front of like the most competent, capable agents. And I think when I look at it as a way to scale, it is those who need our technology, need our resources, or we also work with agents. Where we are all able to [00:17:00] offer a certain amount of leads, but I sort of unlock a slot of who I'm hiring based on the proportion amount of leads I can offer them.
So that that's what sort of like gives me a nice gauge that we're not growing too fast and we're like too bottom heavy. And then we're not really making people happy. You know, we want to make sure if there's like a brand new agent that needs support, we provide a certain amount of opportunities while they're getting their business off the ground.
But typically with the more experienced agents, they already have a lot of business. They're just looking for me to come in. Give them some new sort of operational workflows, give them a way to think about the business, you know, update their marketing, update their systems. And then from there, they're able to like really increase what they're doing.
Randal McLeaird: Okay. All right. Yeah. I was curious again, just seeing that and how you guys were working towards that. And if you see your role evolving, To, you know, just more of the rainmaker. And then you have your team who's helping you, you know, prosecute those transactions so that you can continue to like grow the brand [00:18:00] and increase lead flow just by the activities that you're doing, you know, Yeah,
Jordan Match: every market, you know, like I'm in Miami now, you know, I'm in the market, not just limited to Miami, you know, right up North of the beach, whether it's Delray Palm beach.
So we're breaking into other markets. We're in the Hamptons as well. So we are able to scale. I think very efficiently because of the technology now we have zoom or, you know, years ago, we didn't have these things that like make sure that we have the connectivity of having a virtual meeting. Right? People were dialing into conference lines years ago.
Right? So like these updates have really helped us. With our communication channels, it's helped us in finding more efficiency on how we can really execute with agility in certain markets and break into markets faster. And then of course, with our narrative and our positioning and our branding, we're able to find the best in class agents to work alongside with us who really want our resources.
So I think we have a, an ability to just break into markets very quickly and have a strong impact because of like, again, [00:19:00] those sort of predictive factors that we really look at when launching.
Randal McLeaird: Yeah. So are you guys looking, you're going to continue expanding nationwide?
Jordan Match: Ryan's doing it very organically.
My team will break into certain select markets that I find are just really hip for us. I mean, like we love Florida who doesn't love a little Miami life. So, and you know, I'm launching three new development properties there. In Brickell talking to a lot of investors, talking to a lot of developers in the, in the market.
And it's just a booming market, you know, so we want to be there and help elevate whatever anybody's doing.
Randal McLeaird: Perfect. I was, that's the next direction. So that's a perfect segue into, to what you're working on as far as, you know, asset types, asset classes is the brokerage side of the business. Mainly focused residential, but you guys do.
Uh, a couple of different asset classes. What are you guys working on?
Jordan Match: Yeah. I mean, we work on commercial as well. We have a small commercial team within the team. We primarily are working luxury, you know, [00:20:00] luxury resale or, you know, just like luxury property, single family, but we've done quite a few hot multifamilies.
And then, you know, my own projects working on some ground up new construction.
Randal McLeaird: Okay, so let's talk about those because that's fascinating. Always fun to talk about. Uh, all right. So what are you, what is ground up? Are you, is it multifamily or is it, it sounded, I don't know how I got that, but it sounded like you're talking multifamily.
Jordan Match: Yeah. What are you, what are you working on? Multifamily condo. You know what I will say, I mean, certain projects, NDA, but pretty much what we have is, you know, a mix of multifamily and condo hotel, which is a very hybrid in Florida. Yeah. And ownership structures where some just want to park the money and have, you know, some consistent cashflow and, you know, do get those secondary home tax benefits.
And then, you know, for me, as I'm always like looking at, you know, some small properties that I can take on that will just generate me cashflow and. You know, give me, you know, some healthy appreciation, but I've [00:21:00] gotten really into the multifamily hot curb appeal, like sexy project space, right? Like stuff has, you know, just like the wow factor to it.
I think it's always what I wanted to develop when I thought about developing and working with a variety of. You know, developers, you know, depending on again, the location I'm working with is again, different team Miami versus, you know, Palm beach, but, you know, helping them, you know, find capital. My main, I think asset in the team is securing capital on behalf of developers.
So I like to put it together, a deal, frame it out. Find if there's a, you know, marquee developer architect that we'll be working with and development team. And then we back into it, you know, once we get our cap stacks, right. And our compliance and order, you know, we're on the way raising capital and looking for people who want to break into these markets and see some really healthy returns.
Randal McLeaird: Yeah.
Jordan Match: So a very global audience in that. Guard.
Randal McLeaird: I would think so. And with the reach, [00:22:00] with everything that you've got going on, it seems like a fantastic way of going about it. Are you guys like, we don't have to talk specific duress or details or anything like that, but on this show, I love talking to operators who are going and telling me, okay, this is what we're looking at.
This is the type of return profile that we're targeting. This is what, like get into the nitty gritty just because it is. Talking shop and I'm a nerd about it. So what, so you're developing, let's just take one. Is it, you know, 20 units or are we talking like 300 units or, you know, is it condo, you said condo regime.
So are you selling off the individual units? And again, is it, are these large scale or are they smaller boutique style? What do you, what are we talking
Jordan Match: about? You know, like around 150 to 300 units. which, you know, like it's still, you know, for certain towers, not huge, you know, we like to make sure that we're not selling the individual condos.
We help investors become essentially, you know, limited partners of this development. Right. So I've done this in a syndication capacity and in like [00:23:00] a fund of funds capacity where we look at, you know, other projects that our fund will invest in another fund. And then, you know, You know, look at a portion of that.
And I mean, investors, you know, get between anywhere, you know, 15 to 20%, you know, annual return, which is amazing. At least from, you know, the type of scale project, you know, we're looking at about, you know, depending on the project, again, about two to five years of risk, just until we're like fully. broken ground, you know, toppling off the building, getting through all those, you know, all those, you know, those KPIs, so to speak, and then giving people like a real path of like playing in these markets, you know, so I go to investors and say, listen, we help investors break into The New York market or the Florida market.
And we offer, you know, these percentage returns, and then we just kind of get a sense of like what their capacity and they're like, you know, their stamina for risk is right. We like to work with people who've [00:24:00] been native to the space or have done something similar, but we do have a lot of like first time.
You know, accredited investors, maybe they've done some fix and flips, you know, they just want some healthy returns and a really strong exit, you know, whether we're looking at, you know, five, 10 years, or again, once the sponsor is done selling all the individual condos, which is again, the sellout for these type of projects is going back to the market with the building.
The sponsor may have a couple of units that they rent out, but otherwise we're putting them on the market with a broker. And, you know, hoping for a profitable sellout.
Randal McLeaird: And for you and your team, that's a phenomenal. So I assume you, you, if you, if they're selling those units, you have an end to list those units.
Jordan Match: Oh, of course. That's the whole point.
Randal McLeaird: Hey, fantastic. Yeah. So yeah, it's a great flow deal flow for one, the investor, then you guys listing on the back end, selling those things off. So price point for these condos, typically, what are we talking about? Are we in the million? [00:25:00]
Jordan Match: Not even, I mean, in Miami, I mean, we have stuff as low as 500 K, you know, we have two bedrooms at a million bucks or like right over a million dollars, you know, some really nice price points and a basis to start off at.
And then, I mean, if you look at the Airbnb economy, I mean, we like to really sort of show people with, you know, a few of our projects that we're working on. So there's three projects that I have going up in Miami, which is called the Millux. Parkside and season one. Um, they all are different demographic.
But I mean, like we also operate the hotel for them. So a lot of times in these sort of lodging facilities or like hotel, like kind of condo facilities, they'll give you the ownership structures that you could obviously rent these out in the hotel, like, you know, very short term rental. But a lot of times they put a separate hotel operator that has really high fees.
So, Our developer, you know, also [00:26:00] has his own in house hotel management team that does it pretty much pro bono because they make money in the sellout. They're happy with those types of returns. And so they bear the risk of actually managing the hotel operation. So it gives people just a little bit more peace of mind that they're paying.
I guess the least amount for the highest level of operation still with the hotel, you know, sort of investment and then, you know, we look at, again, being very competitive with rates. I think right now how people are looking at short term rentals is they want some real thorough use. I mean, hotels are great, but if you're a family.
Good luck, right? Like barely a fridge, you know, barely a fridge. That's a, I remember when I was a father, I barely had a fridge to sometimes even cool milk or heat up milk or whatever it was just for the babies, right? Like basically the babies could run around, right? Like if you're in the room, if you're in a standard room or even a basic suite.
You know, and you have two, three little ones. It can be a big issue, you know, like Airbnb [00:27:00] has given people a more functional lifestyle in these short term rental capacities. And it's really cool because, you know, we've seen a lot of homeowners take their home and monetize it. And this platform with, you know, very little skills and breaking into it and seeing some amazing returns in that sense.
And again, those three, four bedrooms are going to get you the highest rents,
Randal McLeaird: you
Jordan Match: know, still like, you know, we look at that as still a, a gap in the market and saying, okay, how do we as a legal hotel now take what best. Attributes that an Airbnb has to offer, which is say properties with some architectural significance, again, functional three bedroom spaces, high speed wifi, bigger living room spaces, maybe a full kitchen or outdoor space, private pool, you know, these are things that we look at.
Obviously in a hotel condo capacity a little bit different, but now we actually have like functional kitchens, you know, like we [00:28:00] furnish all of our units with restoration hardware and we have four to six person tables inside of our units so that people have a real lifestyle experience as much as an enjoyable stay.
Randal McLeaird: Yeah. I mean, that's a huge, their recent ads have been knocking it out of the park. I don't know if you see their ads that are coming out, but it's like, when you stay in a hotel, your bedroom is your living room. And if the kids go to bed, then you're in bed. You know, it's like, yeah, a hundred percent. And that's what sucks about it.
Jordan Match: That's right. Yeah.
Randal McLeaird: I mean, it's so I saw some of their ads come out and there's two or three that I've seen that are in that same vein and they're all. Like on point. Well, that's awesome. That, so you guys are, so you're, it'll be a licensed hotel and you can do the short term rental and list them there.
I've seen a lot of that recently when I go to book on like Amex travel or something, there are some of the hotels that come up are Airbnbs as well, or Airbnbs for hotels, you know, that are, that are popping up. So that's an interesting model. And I [00:29:00] think it's definitely needed in the market, but my, I guess, you know, The price points for a night stay there.
Are they comparable to like a three bed, two bath that you're going to get better? Yeah.
Jordan Match: That's awesome. Right now I'm also working with the smart brickle down in Miami under a hundred dollars a night, you know, you get a big one bedroom or two bedroom suite for a hundred bucks. It's like, and I'm talking about full fitness center spa in the building.
Rooftop with views, brand new building, fully staffed, brand new, full kitchen, great furniture, like, you know, Florida sitting windows. You need to have balconies, you know, it's like a no brainer when it comes to look at these things. So we're just building and creating things with a lot more utility at mind.
And I think that is a huge pain point and solves a big problem in the market.
Randal McLeaird: For sure. Yeah, I agree. So, and it's also, you have the. You're cashing out the development with the sales of the [00:30:00] units. And then they're managing those units, like a VACASA type thing. That's basically what's happening.
Jordan Match: Exactly.
Randal McLeaird: Yeah. Yeah. That's awesome. Okay. Well, congrats on those. Those are really interesting. Are you still raising for those? Are they fully subscribed or what's going on?
Jordan Match: We're, we're still looking for investors. We have enough, we're, you know, we're breaking ground. We're moving forward with all the projects are in construction right now.
So, I mean, they are actively being sold in pre sale investors. We have an EB five program where now investors can get their, their visas. You know, through the EB five investment. And then we also couple that with, you know, with the unit. So you're not just putting money into the market, but you actually get an actual tangible unit.
Some people just want returns and they want their visa and then someone, you know, a little bit of both. So, you know, we create it so that, you know, it's really, really attractive for investors to come, you know, get long term permanent status here in the United States. Then still have a [00:31:00] solid investment in a bustling market.
Randal McLeaird: Yeah, no, that's, so I was in a group of fund managers and we were talking about the EB five program and how this was maybe 22, maybe 21. Yeah. But he, one of the big guys that was doing this in bringing hundred millions of dollars over, he was like, they're changing the status of this program. And he was concerned.
And so like a lot of money was coming in at that time, but I thought it changed. So what was the process of getting that approved? And do you know if it's changed or is it?
Jordan Match: And just like each, like each presidency, it changes just a little bit, like 800 to like a million. So not much.
Randal McLeaird: Okay. So the minimum investment to get the status is a million dollar investment.
It can be in real estate. Probably a
Jordan Match: million bucks. Okay. So we'll see, you know, depending on, you know, who's next in the next administration. But it hovers around, you know, they'll change like the EB 5 requirements. Yeah. Okay. You know, on the low end, it's probably like 800K.
Randal McLeaird: Okay. Yeah, I can't remember what he was like a million dollars right [00:32:00] now.
Yeah. That was a while back. We haven't done any international investing or anything or capital raising for those things. So it's not a world that I live in or think about. Yeah. So then, okay, so on these deals, how are, your structure, you said fund to funds. Again, we talk a lot about funds and we talk a lot about syndication.
We talk a lot on the show because that's a big push. It's like, Hey. Go take some capital, invest in alternative assets and grow your commissions, turn them into cashflow. That's the whole idea of the show. So if I'm a top producer and I've got capital that's sitting around, I want to put that money to work.
A lot of, again, what I talk to operators about is what, how have you structured the deal? You know? And again, I don't know. Is it a 506 C? Is it, is it a reg A? What type of filing did you guys do? And can you talk about it?
Jordan Match: Yeah, I mean the public filings, like if it's a reg D 506 C, but what I would say to people is like, You know, if you're a If you're a starting entrepreneur, you want to definitely figure out not just making great cash plays, but how to really get that tax depreciation and any of those tax benefits, [00:33:00] right?
Because if you negotiate a good deal, work with the right broker, making sure that you make money at the closing table, and then either have an asset that is going to now appreciate, you know, at a higher pace than what's going on in the market. Or again, you made money at acquisition, but then coupling that with.
You know, having a rental and really driving down like any of those major renovations, you can front load your depreciation and then really leverage as least capital as possible. So either you can use hard money loans or you can now you can get these multi families where maybe you live in a unit, you can get.
You know, three and a half percent down on some of those like first time, you know, investor programs so that you're, you know, on a 2 million property. I mean, you could be putting down say 70, 000, you know, you wait 10 years, you know, law of averages are, you're probably going to double your money. So, you know, 70, 000 to wait 10 years and then have an extra 2 million bucks in the bank.[00:34:00]
That's a really strong investment here. Right? Like I'm sure. I mean, from December, what is that? You know, that's over 10 X, right? Yeah. Oh, I mean that to me is as strong and then as strong as a, as a proposition as you're probably going to find. And then, Really making sure that you're using all the tax benefits and tax depreciation.
And then you don't have to necessarily pay it back if you're doing a 10 31 exchange. So, you know, these are ways that you're going to always just look on trading up, making some smart trades. Having it at least break even with any mortgage or monthly that you're looking to back into on a debt basis. And then just really making some smart plays in your town, right.
Working with brokers, finding those hot properties that, you know, you can either add value to or, you know, you know, buy and hold, and there is some like long term benefit of doing that. You know, I look for things that may have architectural significance that may be, you know, strategically located by [00:35:00] waterfronts or, you know, You know certain, you know pockets that really give you that extra bang for your buck right, but like these are things that you want to look at and then if you make those plays over the next few years and I tell young entrepreneurs if you're not a millionaire like you just need to be buying some property and just kind of Buying, renovating, you know, rehabbing it, refinancing it, repeating that whole thing.
They actually call it burn. Right. Yeah. When I heard, but like, that's literally the play, you know, but like what I would say is like, if you're getting into like a fun structure, a lot of those, you're not able to get those tax benefits unless there's a dividend structure that you're able to, uh, You know, get those.
So I would just say, be very careful with some of those because, you know, as a LP of a fund, or if you're doing say class B shares of a corporate, like you're not going to get any real tax benefits unless they figure out some vehicle to pass it through like a dividend, [00:36:00] but otherwise you want to just be kind of conscious of that and, you know, talk to your accountant or your CPA or whatever,
Randal McLeaird: right.
To
Jordan Match: give you a sense of like where that is. But I, what I tell people is that's the move you should be making. It's not. In crypto, it's not even in stocks because of really leverage, right? Like I can put down and use even money, right? Like a lot of, I know people, you know, I know a pace more of you. I know guys are walking in and getting, you know, properties without any down payments or leveraging down payments from hard money lenders.
You know, refining it once they have a client or tenant that's paying, then they can go back to the bank, show that they have income, the bank's happy, you know, you're able to now, you know, pull out some of that equity too, potentially. And it becomes a really, you know, hot deal for people because, you know, you're able to see the positive effects on all different angles, whether it's depreciation, appreciation, depreciation, tax, cashflow, right.
Building into equity in certain areas. [00:37:00] And making some smart choices about how renovations can add value so that you know what your exit strategy is. And then just really making the most of like, how do you maximize, you know, your rents and you know, and just building out your portfolio. So that's, I think the moves that every young entrepreneur should make in no time you will, you'll make a million, you'll have a million dollar net worth, you know, if you're smart about those things.
And then obviously making sure that. You know, you roll into another property as soon as you sell that property, right? So like, there are things that everybody can look at. Keep the money working. We'll check those, you know, those tax benefits for sure.
Randal McLeaird: Yeah, for sure. Yeah, yeah. Talk, read the PPM. Like, understand it.
First day stuff. Jordan, look, you, okay, so, we're talking about all these things that are happening. You're, you are now, Multiple stream income, Jordan, right? You've got show happening. I'm assuming you get paid for, you got, you know, your real estate stuff. You got some development and you know, so I kind of want to talk about that just a little bit.
Like how, how has that changed your mindset? Have you always had, [00:38:00] you know, multiple things going where you, where you like, did you have the lemonade stand and you were selling something else back in the, you know, like, okay. So I just want to talk about multiple streams of income and how you manage, That and you know, it's always one of those things where at least not, it's not always, but I think of it in this way, like you could easily get the shiny, shiny object syndrome where you go start chasing something else before you have something teed up, ready to go, the team in place, it's managing, it's running itself.
So how do you manage that? The broker side of the business, the development side of the business. Capital raising and, you know, just being a TV personality. Like, how do you handle all of that?
Jordan Match: Yeah. And I mean, I have other ventures too, like, you know, launched a private yacht club, right. Where we're also buying, you know, yachts and waterfront properties and then monetizing those, you know, other, you know, [00:39:00] other ventures in technology that I'll be launching.
So I think. It's a couple of things. Does people go, well, that, does that make you a Jack of all trades maybe? But what I would say is like, you can only serve, let's say, you know, from the rule of thumb, you can only serve one master, but then your goal is to find a master in those other industries. So I don't necessarily take the highest.
Or I will not necessarily be in the weeds with all the deep operations. So I think it's very important to get yourself a very modern organized, a modern organizational sort of staff chart, right? Because you want to get a sense of like, who's handling the day to day, excuse me, who's handling compliance.
Who's making the moves on, you know, what the lease should be paid for, you know, what type of moves on acquisitions should be making, right. Who's your expert investor that you're working with. And then I double down on like, just really making sure I've hard ass [00:40:00] deadlines. That's the way that you do it.
You know, like I back into deadlines. And if I am late, I can always make a new goal. Just like if I said, Hey, I'll be there at five o'clock and it's running on five, 10, but I know that I'm still close to my deadline. And so that typically works. So I'd like to start with hard deadlines when I'm creating any goals.
So it's not just wishful thinking. And then I find the absolute best in class people to work with so that I delegate effectively. And then they're, you know, now managing the operation. So I'm very high level. I, as I said, I bring money in, I still help with marketing, positioning, and a lot of other things.
But I think it's very important to make sure that you just have the right team so that while you're a master of one trade, you also have masters of all the others around you. Yeah. And so that's how I like to work on, you know, and I don't care about giving up a little bit of equity if it allows me to now scale my business for sure.
And people are just so much they're on, like, I need to keep all that equity and 5% For me, it's like, [00:41:00] if this isn't off the ground, it's worth zero. Yep. So I can look at this and really, you know, leverage that into helping me. Or, you know, you just count all your dollars, but then, you know, a hundred times zero is still going to be zero.
Yeah. Right. Uh, so that's how I like to back into things for sure.
Randal McLeaird: No, that's solid advice and the way to look at how you're growing. The other side that just from the outside looking in, it seems anything you bolt on is going to be accretive to the real estate side of the business, right? So if you have a yacht club, now you're hanging out with a bunch of guys with yachts and or people who are, you know, say you need real estate too.
I'm your guy. I got a whole team, you know, so it builds on each other. I don't know if that was intentional or if you just, you know, like I like cool things and I like yachts. Let's go, you know, so yeah, but Hey, look, we're getting to the top of the hour, man. I want to thank you for jumping on. You're obviously a wealth of knowledge.
You got a ton of stuff going on and just sharing, you know, what you've shared with [00:42:00] us today. It's fantastic. There's a ton of other content that you've shared that I've gone through myself on some other interviews that you've given about, you know, specific technology that you're doing, things that you're working on.
So I'm not going to go over those things now because people can find those things, but I will ask, are, you said you have a technology thing that you are launching. Is it real estate related? Real estate related. Okay. Can you talk about it?
Jordan Match: So it's a mix of think property shark meets AI. So imagine now not just being able to find and source information, what we do is we aggregate information from a multitude of data points and public, you know, systems to then create a profile of exactly the homeowner information around the home, anything pertaining to any specific property that you would find, it's all going to be one place.
But now we couple that with, it. And I bought that will actually allow you to create [00:43:00] emails that will pull from certain data points and create, you know, a very informative or intimate, you know, personalized email to help you do whatever you want with it, right? Like, whether you're out to prospect or whether you want to create.
You know, lead. So it is now done for you and you just pick up the phone when the client's ready to go. So we're going to be managing and automating everyone's outbound processing and also finding contacts at large with more data points than our competitors.
Randal McLeaird: Yeah, that's awesome. So is it something you're doing in house or you're selling that packaging and selling so the public can use?
So I buy real estate. Like I would love to have that for a marketing campaign direct to owners of apartment buildings in my area. So is
Jordan Match: it going to be B2C? Okay. Making the announcement over the next couple weeks. You guys are actually getting a lot here for the first time. The name is going to be [00:44:00] Property Pulse.
And it is going to definitely take, you know, the market by waves. We're going to do some really cool incentives just to get people in and try and get out, believe in what we stand on. And, you know, hopefully people can scale with the insights that they have and the ability to now create. Really personalized messages that will be, you know, getting the audience.
They're looking to attract.
Randal McLeaird: That's awesome, man. I mean, that's, that's, it is fantastic. I was talking to Bob as well about, you know, AI and what he's using it for and how he's structuring some of the deals that he's going after. Yeah, man, it's just like super cool what some people are working on. So, all right.
I want to ask you, are you going to blueprint? Are you guys launching this thing? Do you know blueprint? Do you know what it is? No, it's a conference in Vegas next. I dunno, I'm going to it, it's, I think it's September, but it's all about real estate technology, PropTech and FinTech and all of that. So I didn't know if you were like, oh, we're waiting to launch it at this thing.
No,
Jordan Match: no. We're very, I mean, we're, I will be definitely like hitting, you [00:45:00] know, you know, boots to the ground, hitting the pavement, you know, like going to pretty much everything. Yeah. Imaginable. Yeah. Right now we actually just got renewed for season two. Congrats. Awesome. Netflix. So we're probably gonna start recording in the next couple weeks.
Among launch of the new developments along everything else. So we'll have partners, definitely boots to the ground. Keep me abreast of any other functions that are going on though, for sure. We'd love to attend.
Randal McLeaird: Awesome. Well, again, Jordan, good catching up with you, man. A lot of stuff going on. Congrats on season two.
Looking forward to watching it. If anyone wants to reach out to you, we can put your contact info in the show notes. They can just reach out direct to you. You've got a couple of deals that you're going, that you're working on. So if anyone's looking to invest and you're taking on capital, please reach out direct as well.
And take a look at some of those deals because yeah, you've got a good thing going on. So again, Jordan, appreciate it. Wealth of knowledge. Have an awesome day. Good catching up. Appreciate your brother. All right. Did you know that 80 percent of the agents we speak with got into real estate in order to gain [00:46:00] passive income so they could obtain financial freedom and become work optional.
If you want to stay up to date, the best way is to make sure you're subscribed. So if you haven't done that, go ahead and do it now. We'll catch you on the next episode.