ScaleFactor
Unfiltered and unstoppable. Chad Cannon and Josh Hotsenpiller are on a relentless journey to share openly and honestly about what it takes to grow and scale a successful business. While it's not always pretty, it's pretty fun to sit back and listen to a couple of long time buddies share their up's, down's, and trusted insights through a lens of humor and friendly banter.
ScaleFactor
ScaleFactor #4 - The Importance of Telling Your Company's Story
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Chad Cannon & Josh Hotsenpiller
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Season 1
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Episode 5
You are not a product, you're a business. Your business story isn't the products you're selling or the people you're serving, it's what sets you apart from all of your competitors and why your company is changing the world.
In this episode, Josh and Chad share the importance of this factor and how companies that have scaled successfully are so good at telling their story to the world and how it changes over time. You've got to be clear on your story first as the business owner before your customers or employees can tell the story to the world.
Listen to today's episode to help you develop a story for your business that will resonate with your customers and employees that will help you scale.
