Path to Visibility

Getting visibility for your small business or personal brand can be tough. On this weekly show, I share insight about how to do exactly that based on 25+ years working in public relations for companies like Procter & Gamble, American Express, Microsoft and running my own PR agency. I know that small business and personal brands can benefit from many of the same strategies that big brands use to attract attention. I will guide you through how-to episodes and interviews with some of the best marketers and journalists out there. My goal? To provide you with practical, actionable advice about how to build interest and excitement for what you do without having to spend a lot of time or money. Follow to never miss an episode!

Podcasting since 2023 • 15 episodes

Path to Visibility

Latest Episodes

#14 - How to Get Discovered by Your Ideal Target Audience

Do you struggle to attract the kind of clients, customers, and opportunities that you really want for your small business or personal brand?This isn’t uncommon and it can be so frustrating!But...

June 08, 2023 • 28:07

#13 - How I Built My Personal Brand with Andrea DelZotto

This week I talk to Andrea DelZotto, a successful corporate executive turned entrepreneur about the ups, the downs…and most importantly the realities of building a personal brand.Andrea spent most of her career as a...

April 27, 2023 • 37:13

#12 - How to Build Visibility on LinkedIn with Mark Williams aka Mr. LinkedIn

On today's episode we talk about how to build visibility using LinkedIn with my guest Mark Williams, aka Mr. LinkedIn. Mark knows pretty much everything there is to know about LinkedIn. He's a very busy LinkedIn trai...

April 20, 2023 • 51:46

#11 - Media Pitching with former national news journalist Steve Ladurantaye

In today's episode I speak with former national newspaper and television journalist Steve Ladurantaye about the do's and don'ts of media pitching. Steve's extensive background in journalism, including positions at The G...

April 13, 2023 • 40:50

#10 - How to Attract Attention in Your Local Market

Get the free resource mentioned in this episode:Grab Your Free Guide Here - Cracking the Code: How to Get Quoted in the Media. In today's episode: Do you ever...

April 06, 2023 • 19:49

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