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Photo Goals with Lori Pickens | Photography Business Podcast
Whether you are looking to take your business to the next level, you're wanting to grow as an artist, or you’re just a busy mom photographer needing to make more time in her day - you are in the right place. Here, we will take an honest look at how to turn the creative chaos into a streamlined process to help support you as a photographer and even grow your business.
I'm Lori! A Click Community Mentor, Click Pro Elite, and Family, Senior and Portrait Photographer from Parkersburg, WV with over 13 years in the trade. I'm also a mom of 3, I love Film Photography, Video, and Jesus, and I am a total database geek through and through.
I know how much time, effort, and heart is put into growing your photography business and skill. I'm here to share with you easy and actionable strategies and processes, along with tools, tips, and tricks and must-have resources that have helped me grow as a photographer and scale my business. I'm also sharing my secrets on how to create more time so you can focus on the important things in life - for me, it is being a mom to my kiddos.
In my opinion, the keys to success are meant to share - not to be kept a secret! So grab your coffee (or your favorite drink), get comfy, and let me help you reach your photography goals!
Episodes
21 episodes
20. Solopreneur to Scaled Success: Knowing When (and How) to Grow Your Team
In today's episode, Lori discusses recognizing the right time to expand and how to navigate the process of outsourcing and hiring, including finding the right fit for virtual assistants, editors, and other roles to alleviate workload and improv...
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Episode 20
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40:43
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19. Demystifying Domain Authority: Your SEO Powerhouse
Today, Lori is diving into the world of SEO – specifically, a concept called domain authority (DA). Many photographers and small business owners hear this term thrown around, but what exactly is it, and why should you care? T...
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Episode 19
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22:24
18. Maximize Your Spring Season: Q2 Planning Guide For Photographers
Today's episode is all about maximizing your spring season as a busy photographer! It helps me keep a big-picture focus on not only what’s urgent, but what matters. And the time spent on this reflection is always time well spent. (Specifically,...
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Episode 18
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25:40
17. Time Audit for Creative Businesses
In today's episode, we dive deep into the practice of conducting a time audit and its undeniable benefits for creative entrepreneurs. We explore the nuances of how to take charge of our most precious asset - time - and offer tangible strategies...
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Episode 17
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20:32
16. 3 Common Branding Mistakes Photographers Often Make (and How to Fix Them!)
In today's episode, we're going to talk about three common branding mistakes that photographers often make and how you can fix them - or avoid them in the first place. Your brand is more than just a fancy logo or a sleek website. It's the...
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Episode 16
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19:27
15. Tiny Tweaks, Big Impact: Tips from Atomic Habits
In today's episode, Lori explores how Atomic Habits can help you break down those goals into manageable habits and transform your photography business. Lori talks about merging two powerful forces: the art of photography and the science o...
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Episode 15
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22:32
14. Beyond the Digital: A Beginner's Guide to Film Photography
Today's episode is a comprehensive guide to film photography, including reasons for choosing film over digital, choosing a camera, understanding exposure, selecting film types, purchasing film, developing film, and editing film scans. Lori emph...
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Episode 14
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17:10
13. Website Refresh: 3 Quick Updates You Need To Update For The New Year
In today's episode, Lori dives into the top three updates every photographer and creative business owner needs to make in the new year to keep your site up to date, fresh from an SEO perspective, make sure it’s attracting new clients and ensuri...
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Episode 13
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9:33
12. Building Your Dream & Planning Your Photography Studio
In today's episode, Lori talks about the different options for studio spaces, including having a studio at home, renting a space, or having a dedicated space outside the home. She also covers topics such as location, lighting, backdrops, props,...
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Episode 12
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32:22
11. Unlock Your Potential: Powerful Goal Setting Strategies for 2024
In this episode, Lori explores the power of shifting from year-long goals to twelve-week goals for faster and more consistent progress. She uncovers the significance of setting no more than three main goals per quarter and the flexibility to re...
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Episode 11
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34:13
10. Tax Time Made Easy: Tips for Photographers & Creative Businesses
In this episode, Lori provides helpful tips and insights for photographers and small business owners to make tax season easier. I share practical advice on tracking expenses and deductions, setting up separate bank accounts, using a business cr...
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Episode 10
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26:57
9. Mastermind with Taylor Swift - Photographer Insights for Small Businesses
In today's episode, we're focusing on Taylor Swift's career as a business mastermind and extracting actionable tips and quotes from her that can be applied to photographers and small business owners. It's no secret that I'm a Swifty, and I also...
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Episode 9
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23:56
8. Are You Actually Sabotaging Your Own Success? (Honest Answer Inside)
In this episode, Lori discusses the importance of setting priorities and taking action to be successful and shares personal experiences and advice on overcoming perfectionism and seeking growth.
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Episode 8
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15:22
7. Tame the Chaos: 3 Weekly Routines That Changed My Work Life
In this episode, I discuss three weekly routines that help keep my digital and office life organized and running smoothly. This routine involves cleaning out the downloads folder, checking backups for new photos and videos, and cleaning off the...
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11:52
6. Reduce Distractions and Focus on What You Want
In today's episode, I provide tips and methods to reduce distractions and stay focused. I cover various strategies such as turning off notifications, setting specific times for checking emails and responding to comments, minimizing tempta...
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Episode 6
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17:55
5. Tips for Quick and Easy Engagement From Kids
In today's episode, I cover various tips and tricks for getting smiles and cooperation from kids in a quick timeframe during photography sessions. I share techniques such as matching the energy of the kids, giving them specific instructio...
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Episode 5
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9:37
4. 3 Types of Data Storage - A Strategy for Photo Backups
In this episode, we chat about different types of data storage strategies for photo backups. We dig into redundant storage, offsite storage, and cloud storage as three different types of data storage and explain why using a combination of all t...
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Episode 4
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22:56
3. Using Constraints to Strengthen Your Creativity
In today's episode, I discuss the use of constraints to strengthen creativity in photography. I talk about different ideas for creative constraints, such as limiting gear choices, creating faceless images, focusing on a specific subject matter,...
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Episode 3
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12:14
2. Why You Should Set a Daily Big Three
In today's episode, I dive into the concept of the "Daily Big Three," which is a method to improve focus and productivity. I break down how to prioritize these three important tasks each day and provide tips for implementing this system. I also...
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Episode 2
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12:16
1. Welcome to the Photo Goals Podcast!
Welcome to the Photo Goals Podcast! I'm Lori Pickens, a photographer and online photo educator, who will share my journey and expertise in automating businesses, workflows, systems, and strategy on this podcast! It's my goal to help photographe...
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Episode 1
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6:01