SheSpeaks: Women of Influence
Welcome to the Women of Influence podcast, hosted by Aliza Freud and presented by SheSpeaks. Each episode features candid conversations with creators, CMOs, and media leaders shaping today’s marketing landscape, exploring how storytelling, trust, and paid media work together to move consumers from discovery to purchase. Built for marketers, brands, and creators, the show delivers practical insight into the strategies shaping the next era of advertising.
SheSpeaks: Women of Influence
Balancing Life & Content Creation as an Influencer Family
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What is it like when your family's life is on display on social media or your kids aspire to be influencers? On this episode, we sit down with Anite Gashumov, also known as @mummy_anite on Instagram. Anite is recognized for her relatable and entertaining family content, which often features her husband and two boys.
In this episode, we delve into:
- Setting boundaries as a family influencer when your children are part of your content creation.
- How Anite's followers have played a role in and come along on the journey of raising her boys through online engagement.
- Choosing the best platform for monetization: Instagram, TikTok, or YouTube?
- The upsides and downsides of going viral in the influencer world.
- The necessity of developing a thick skin for success in the influencer business.
Follow Anite:
Instagram: @mummy_anite
TikTok: https://www.tiktok.com/@mummyanite
https://linktr.ee/mummyanite
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