SheSpeaks: Women of Influence
Welcome to the Women of Influence podcast, hosted by Aliza Freud and presented by SheSpeaks. Each episode features candid conversations with creators, CMOs, and media leaders shaping today’s marketing landscape, exploring how storytelling, trust, and paid media work together to move consumers from discovery to purchase. Built for marketers, brands, and creators, the show delivers practical insight into the strategies shaping the next era of advertising.
SheSpeaks: Women of Influence
Sharing Latin Culture Through Content Creation with Vanessa Sirias
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Our guest on this episode is content creator, comedian and actress, Vanessa Sirias. Vanessa is a Nicaraguan American who is putting her culture on the map through her social media content. In 2020, she became a TikTok sensation within the Latino community by posting relatable content of shared experiences within the community. She has covered topics such as Latino representation within Hollywood and growing up in a Nicaraguan family. Vanessa is a fun and relatable voice for other Latinos, even being Buzzfeed’s PeroLike first Nicaraguan-American producer, generating over 200k+ followers on TikTok. Growing up, Vanessa never saw her culture represented and today, we are talking about how she came to start her platform and why.
We also cover in the episode:
- How she combines truth about her culture with entertainment
- Why her audience is more of a community
- Why it's important to only work with brands that align with your values
To follow Vanessa:
Website + Links
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