Women of Influence by SheSpeaks

Curiosity, Collaboration & a Viral Stroller: Marketing Lessons from Dorel Juvenile Omnichannel Leader, Chase Cooper

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In today’s episode, we’re joined by Chase Cooper, omnichannel marketing leader at Dorel Juvenile, one of the largest baby product companies in the world (behind brands like Safety 1st, Maxi-Cosi, Tiny Love, and Walmart’s exclusive Monbébé). 

Chase shares her remarkable journey from starting out in the agency world to now leading U.S. media efforts across Dorel's brands — and how she’s weaving motherhood into her career path along the way.

Here’s what you’ll hear in this episode:

  • Chase's career path from agency-side digital marketing to leading omnichannel marketing on the brand side
  • A clear breakdown of what omnichannel marketing really means
  • How internal cross-functional collaboration — marketing, sales, supply chain — is critical for omnichannel success
  • Why curiosity and asking "why" can be a major superpower for marketers and leaders
  • An inside look at the Monbébé stroller launch at Walmart — and how Chase’s team leveraged influencer marketing to drive viral success
  • The viral moment: How a single influencer video captured over 4.6 million views, and why understanding visual storytelling in the first three seconds matters more than ever
  • The importance of blending organic and paid media and testing influencer content across multiple channels
  • Key consumer insight: Why dads and diverse caregivers are becoming an increasingly important audience in the baby category
  • A refreshingly honest conversation about navigating career and motherhood — and why asking for help is not weakness but a leadership strength
  • Why trusting your gut (and surrounding yourself with the right support) might be the best career advice you’ll ever get

Chase’s insights on authenticity, collaboration, and evolving with the consumer journey will leave you energized — whether you’re in marketing, leadership, or navigating your own life and career. 

Links & Resources:

Connect with Chase Cooper  on LinkedIn 

See the viral Monbébé 360° Travel System post. 

Don’t forget to subscribe and leave a review if you enjoyed this conversation!

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Speaker 1:

Don't be afraid to say you don't know something and lean into your team and learn. I think, as a leader, that is some of the best advice. Put your guard down. It's okay to not know everything and, if anything, your vulnerability usually is more relatable to your team than you think it might be.

Speaker 2:

Welcome back to the show. Hope you're all having a great week so far. I cannot believe that we are knocking at the door of May. This year feels like it's going faster than usual, but here we are at the threshold of May and we have such a great guest on for you today. We have Chase Cooper on, and Chase is someone that I came across years ago in work that she speaks with some of the clients that she had there together to do influencer marketing and since then Chase has taken a jump over to the client side. So she was on the agency side back when I met her and now, more recently, she has moved over to the client side, working at the company Durrell Juvenile. They create baby products, strollers and car seats and many other products that are geared towards parents who have small children, and we had the opportunity to work with Chase in her new capacity at Darrell Juvenile, where she is really the spearhead of so many elements the omni-channel strategy and media, which really includes the strategy and how you do paid media, where do you put the message about the company and the company's products in front of consumers. And she also oversees the retail partnerships with Walmart and Amazon and Nordstrom and Babyliss. She does this across shopper display search, social and influencer media.

Speaker 2:

So we recently had the chance to work with Chase at Durell Juvenile on a brand that Durell owns, which is called Monbebe. The product that we worked on is a stroller, and it was a really cool new stroller, one that, if I tell you, I cannot believe that it had not been on the market sooner, just because it is such a great solution for parents. The stroller actually has like what's like a 360 swivel so you can put your child in it and you can have them facing you. You can swivel it around so that they're facing out and, as any parent of young children knows, that that is such a lifesaver for a parent. Sometimes you want that child facing you and sometimes you want that child facing away so that they can see what's going on around them. It is exclusive to Walmart, and we got the chance to work with Chase and her team, to work with influencers to create awareness about the product and to get people to potentially be interested in purchasing. The product, which is also at an amazing price point, did not have a huge audience, but her video was so well done for MomBeBe and showed the really unique feature of the product. That video went viral and it was seen more than 4.6 million times. Organically, it is harder and harder to go viral on social media. So the fact that this video I think did so well is a testament to the product the Mom Baby product, and then an influencer who was really the right person to be talking about this product and really understood what the benefit was.

Speaker 2:

So on today's episode of the show, I talk with Chase about her career, and she has had such a remarkable career so far. And she's young. She has young children and she has still so much runway ahead of her. I think you will find this conversation with Chase super interesting, because not only do we talk about her work and the work that she gets to do day to day, but we also talk about her career and insights she's learned along the way how she thinks about being a leader, how she just thinks about the idea of trusting your gut. She talks about how vulnerability can be a superpower. I really enjoyed this conversation with Chase. I think you will too. With that, we're going to jump right into it. Here we go, chase, welcome to the show.

Speaker 1:

Hi, good morning. Thanks for having me.

Speaker 2:

I am excited to have you. So we were just talking before we got started about how long we've known each other. I almost fell off my chair because you said it was probably about 10 years.

Speaker 1:

Which is crazy.

Speaker 2:

Insane Like I just don't know where the time goes.

Speaker 1:

You look the same, though we look identical. Like no time has passed. Oh, totally.

Speaker 2:

Nothing's changed, nothing at all. But I am delighted to have you on after knowing you for all these years, because I think you have such a great story to share. I love how you've your career trajectory and also how you've woven, you know, your mom hood into all of it. So I want to get started, if we can, talking a little bit about your career so far, because you started in the agency world and you're now on the brand side. So can you talk about the, your current role? You are working? You're leading omni-channel marketing for Durrell Juvenile. What is Durrell Juvenile? What's the company? And then also, what is omni-channel marketing for this?

Speaker 1:

Two really great questions. So yeah, so started my career on the agency side. I learned a ton. I started on the brand digital side of agencies and then slowly kind of worked my way into Shopper. How I landed in Northwest Arkansas but Durell so people out there may be familiar with our brands but maybe not the parent company Durell Juvenile, but we are one of the largest baby companies in the world. We manufacture under the brand Safety First, maxi Cozy, tiny Love, costco Kids, our private label with Walmart and our exclusive brand with Walmart Mom Baby, which we'll get into a little bit here in a bit. And then we do some licensing with Disney Baby. So hopefully all the parents listening you at least have one of those items in your house under those brands.

Speaker 1:

And Omnichannel Depends who you ask. In my world it means paid media across both digital and in-store and really truly that whole 360 marketing approach. So I have the pleasure of leading the US media team to do that across all of our brands and all of our retail partners. And it means also retail and D2C and our role at D2C would be considered omnichannel. But I get a lot of LinkedIn requests wanting to know what omni-channel means to me, because it means so many different things to so many different people in the industry.

Speaker 2:

So for you. Omni-channel marketing is looking at the brands under Durell Juvenile and figuring out how do we use these tools across these marketing channels to reach our target customer, convert awareness all of it. It's like top of the funnel all the way down, so awareness all the way down to purchase.

Speaker 1:

And it's a large partnership. I want to be clear yes, we are an amazing team and I'm so proud to lead that, but we work very closely, cross-functionally, with our brand team, with our sales team. You've got to be lockstep with your supply team, your C-suite. I mean, everyone really plays a role in that. So I think it's omni-channel in the function of tactical execution, if you will, but it's also omnichannel in the sense of alignment internally kind. Did it change how people did their jobs? Like making that kind of switch within an organization, almost everyday communication with one another?

Speaker 1:

I mean, I think you know for a long time and I'm making a generalization here but I do think that marketers sometimes don't work great with sales teams or might not work great with, you know, other teams from the product side, and that might just really come down to not understanding what each other does. And I think once we broke down those barriers and understood that, hey, if I understand how the product is made and produced and all of this intricacies, that's going to make me a better marketer, it's going to make me a better storyteller. Also, you might as well tell your supply team to hey, I'm going to do a promotion. Do we have it in stock, right? I mean, those are really fundamental questions that sometimes we don't ask ourselves.

Speaker 2:

I'm so glad you brought that up, because I can't tell you how often I have heard from marketers, from people who are doing different promotions, that they dream up this amazing promotion, some great offer that they have, and only to find out that there's no product inventory. They're driving demand and there's no product there.

Speaker 1:

And it's the worst, right? I mean, there's so much work that goes in to not only the creative of what you're pushing out to you know the actual lineage, if you will, of the campaign. Like there's, there's so much that goes into that, and then to find that you're either out of stock or didn't have it to begin with, like let's start from the beginning.

Speaker 2:

You know, what's interesting about that is that I think it should be just fundamental in how we think about marketing that we are walking the customer journey for the, for whatever promotion, whatever communication we're doing, we're actually walking it. Because how many, how often do we not pay attention maybe to one detail that might seem minor, but it can completely the reaction you're going to have to your promotion, if you have not thought it through Well, and I and I think you bring up a good point too.

Speaker 1:

I mean, you can lay out the best strategy in the world, but if you don't understand the intricacies, like you're not in there actually testing the emails, testing the links, making sure that the promo is serving, like you're as terrible as the content you're going to drive to right, like you've got to be a team player in that regard too 100% Like.

Speaker 2:

If you're going to do a promo code, let's say for a product on a retail site, make sure the promo code works Right.

Speaker 1:

And then maybe take the extra step and ask the subject matter expert and say, hey, I've never done a promo code. Don't be afraid to say you don't know something, and lean into your team and learn. I think you know, as a leader, that is like some of the best advice. If we're giving advice today, you know that I can give is just, you know, put your guard down. It's okay to not know everything and, if anything, your vulnerability usually is more relatable to your team than you think it might be, and it really has inspired a lot of people, I think, along the way. If you are not afraid to say, hey, I don't know.

Speaker 2:

It's incredibly empowering to be able to say to someone hey, you're the expert on this, I need you to help educate me. I am not aware, I'm not knowledgeable about this thing One of the interesting things I've learned as I've gone on in my career. I realized how little I know and when I started I remember my first job. As you go, you realize, as you move forward in your career, I think you realize, because you start to understand, how much there is to learn. It's like knowledge is what lets you know almost how ignorant you can be on other things. And ignorance is not a bad thing. It's just like I don't know. I don't know this thing and I want to learn thing.

Speaker 2:

It's just like I don't know. I don't know this thing and I want to learn. And I've always found, too, that it's one of the best traits to have as a professional to have curiosity and to be like oh, I don't know this thing, but can you like I'm going to learn about it.

Speaker 1:

Oh, absolutely.

Speaker 1:

I mean and I think it's interesting. You bring up curiosity, because I feel like I've probably been more curious than others, because I'm constantly asking why, sometimes like a toddler, a little bit like my toddler, is like, but mommy, why, you know? But I'm really trying to understand, hey, why are we doing it this way? Are we doing it this way because we've always done it this way? Could we think about doing it this other way? Way, because we've always done it this way, could we think about doing it this other way? Right, and not in a challenging, combative way, but just having that conversation to just kind of stop and pause and think about it. That went into the content and the partnership too, with SheSpeaks. I mean, when we were working with you guys on our influencer campaign for MomBeBe, I mean we stopped, we paused, we were curious of, hey, let's really think about the parent, where they are in their mindset, where they are in their journey. How can we develop great content that services their need?

Speaker 2:

right, yeah, yeah. Well, we'll talk about the MomBeBe campaign in a minute, but I wanted to also emphasize I love that you are unafraid of asking why and I think connected to that. You know it's sometimes the way that we've done it for a long time is no longer relevant, like there's a reason that we did it this way for a long time but now we can do it differently, always asking that why is so important? So let's talk a little bit, if we can. Let's get into the influencer, because you just mentioned it. So, mombebe, what is Mombebe, the product that you were just talking?

Speaker 1:

about? Yes, so we'll talk about the brand here for a second. So Mombebe is the Walmart exclusive brand that we have and it is tagline is baby inspired style, admired and it's really our fashion brand. It is brought to you by Durell at Walmart, exclusively at Walmart. But the idea was to bring great products with that extension of your parental style at a price point you could afford, and so the products that we have are from strollers to high chairs to, you know, travel systems and car seats, and it's really, really beautiful fashion, forward thinking in that regard.

Speaker 1:

But the product that we partnered with on was our 360 stroller. It's our 360 travel system and it is so cool. I mean I hope we like tag the content in the show notes because people need to see it. It's so great. But you know, it's a travel system that allows that parent to just spin, spin the child around, whether that be, you know, forward facing or they'd be facing towards the parent, instead of having to actually take apart the modular or the car seat and move them towards you. You do one flip and as parents, I mean we're always looking for quick and easy solutions. This level of technology is usually in that $900,000 price point. I mean we're bringing it to the customer for less than $400 at Walmart right now. I mean, if you need a travel system, go and get it, because it is just totally fabulous.

Speaker 2:

Yeah, I have to tell you, when I saw the product, I thought it's so brilliant. How come nobody? I mean, it was astonishing it's and it's one of those products I have to say that it was so incredibly fit a need. So, as a parent, I remember how I used to think to myself when my kids were that young, where they were in a stroller, that that that were that age. How I wished I could like, just have them, be easily able to have them face forward or face towards me, depending on what was happening. Well, now you can. Yes.

Speaker 1:

We solved it. It's brilliant. Maybe a little too late but we solved it?

Speaker 2:

No, but it's brilliant and it's one of those products that it's like. Well, I can't imagine why this didn't exist before, so congratulations on launching it? Why did you decide that, utilizing influencers for this, to launch this brand exclusively at Walmart? The Mom Baby brand this stroller at Walmart. Why influencers?

Speaker 1:

So I think one we've all seen the stats. I mean influencers they definitely tell the customer the content story that they're looking for in the most genuine way and I think for this product in particular, we had to have video. We absolutely had to have video. I mean these listeners listening to me now. I mean you're visually going on this journey with me to tell you and explain to you what the stroller and what this travel system does, and it doesn't do it justice, right? I mean you really need that visual content and I think the power of she Speaks and the community that you guys have paired with that really knowing the Walmart customer for this being a Walmart exclusive brand was so critical for us. And then the content spoiler alert went viral and I think it did go viral because of really that matchmaking in terms of you guys being that expert in content and helping us really get it to be brand first content but also be really organic to the customer.

Speaker 1:

I think, that's definitely something that brands struggle with. If it doesn't look and feel and talk exactly like us, therefore, it can't work and and I think that this campaign really said differently, which was exciting.

Speaker 1:

Yeah, but just the power of influencer, oh my gosh. I mean the. The, the immediate add to cart, is unlike any other channel. It feels like right now, which is so exciting. And then, when you look in the comments section too, it's like one of my favorite things to then, when you look in the comments section too, it's like one of my favorite things to do. Can you look in the comments section? It's literally listening to your customer and everyone in the comments section said, oh my gosh, I can't believe that I can get this at Walmart one and I had no idea that it was, you know, under under $400. It's less than that, which is incredible.

Speaker 2:

And again.

Speaker 1:

You know, really finding that price point at that $900, $1,000 range like that's a nice surprise and delight, especially for the Everyday Family.

Speaker 2:

One of the pieces of content that you mentioned. It went viral, it had 4.6 million views and I think the reason, like I went back to the team and I said, why do we think this piece of content worked so well? And I think what was really interesting was A because of the unique, the fact that the stroller kind of swiveled and it was such a game changer, I think, for parents, like one of those moments of like how come this didn't exist before? And I think that the first three seconds of that video, which you have three seconds right to catch somebody's attention as they're scrolling, the first three seconds show demonstrated that unique element, that extremely unique element of the stroller. And then I think the other thing was that at the time there was trending text on screen that said POV.

Speaker 1:

Yeah, the POV trend. We love the POV trend in the baby's face Totally.

Speaker 2:

The POV trend and this influencer really like locked in on both of those things and they had the right audience right. So when you get that combination of elements, I think you can get something that goes viral. So when you're thinking about, you know any like were there any kind of takeaways that you would say, okay, based on this, this is what we might think about, like moving forward, anything that you would mention, like that you think was really interesting and that you all learned through the execution of the campaign, yeah, I mean, I think that prove that great organic content can be tested with paid, and then it's really like floodgates open in the best way.

Speaker 1:

Just, you know reach and getting it out there in the way that it needs to be seen.

Speaker 1:

You know the insights that your team was able to bring back to us. You know, I think, that it's very easy for baby brands to talk to mom, but the insights, especially year after year, are trending towards all different types of caregivers. And a lot of the insights that we got from you guys were from dads and that dads were a big purchase decision maker. And you know, in this journey with mom or their spouse, whatever that might look like, and I think that that is so wonderful because that, to us, that's an actionable insight. That's an actionable insight that then I go have a conversation with our brand team, our product team, our C-suite, whatever that might look like, right, and maybe we're already there. So stay tuned, but that's awesome. So stay tuned, oh, that's awesome. But I think it's important for, especially, you know brands out there to, okay, you might really know your audience, but don't be afraid to lean into potentially an audience that might surprise you, and do that with a great partner that's got great insights to help you drive that.

Speaker 2:

So that I mean that is interesting. And the one thing I just wanted to touch upon, because I think this is one of the things that maybe came a little bit later. In thinking about how people have brands have been working with influencers, I think this came a little bit later, but I and for some brands quite frankly, chase, I'm not sure that they're there yet but I think what you all did with the content understanding that using the content could actually be good for paid efforts and seeing that it was successful there I mean, if you're a marketer, that's like. I mean, how much A-B testing do we all do about those sorts of things?

Speaker 1:

We love an A-B test.

Speaker 1:

How much A-B testing do we all do about all sorts of things? We love an A-B test, love an A-B test, but you know, I mean I think that it's so. It is so important to test, it is so important to put you know really great content behind paid, and this, I think, is just going to become more and more important, especially I mean I hate to even say the word AI on this podcast, but in the world of AI, we're all going to be held to a new standard of not an A-B test, an A-B-C-D-E-F-G, right? I mean, you're really going to have to be on your A-game and understand what content resonates. And oh, by the way, it's going to change every single day because your algorithm is always going to change, right? So it's so important to keep up with all of those facets that are really important to how your content is being served and that end consumer and how they are digesting that content. And to your point earlier, I mean you got three seconds, so those better be the best three seconds you got.

Speaker 2:

Right? Well, and it's interesting because I think the element of content being like really critical and how important good content is is definitely not something new, right? I mean, how long have we been, you know, giving awards to great commercials and to like great? You know really good content. I think what's what's cool about the influencer space is that because the tools have gotten so much better in terms of create, creating content and the, the, the level of professionalism, that andism, and then using it in channels digital channels, let's say that feel native to social media. Seeing that content is just, it feels more native. If you're seeing a piece of influencer content and it's an ad, you're less likely to think, oh, this is an ad I'm being presented with and you're more likely to tune into it. And I think that's one of the things that the industry is starting to adopt and I think you guys have already adopted it.

Speaker 1:

but it's a really like if you get good content, optimize it like use it whenever you need good content, optimize it Like, use it whenever you need 100%. And you know and I think she Speaks is part of Walmart Connect, from the partner network, and so for us that was incredibly important because we want to make sure we're partnering with Walmart Connect in a way, too, that works for everybody's business, and I think you know what was so great about that campaign was not only from the paid aspect that we had in meta, but then we also took elements of that content and we put it in to DSP, we put it into the external audiences that would have been seen as so much as browsing a site that is relevant to baby right Like for me as a marketer, that's a dream and then that, to your point, really takes that content and it puts it everywhere it needs to be, instead of just social and really bringing people into the fold and bringing them into Walmart, which obviously for Walmart, we love that. We love it. Everybody wins.

Speaker 2:

All right. Well, I want to switch gears to talk about how you are. So you're navigating this juvenile space like working for Darrell Juvenile at the same time as being a new mom. So you just came back from maternity leave a couple months ago, right? Yes? I came back in January, so a couple months ago, right? Yes, yes.

Speaker 1:

Came back in January. So I have a six-month-old. So, for everyone listening, I have a three-and-a-half-year-old, I have a six-month-old, I have two beautiful girls and I think honestly, whew, I mean, if anyone's figured it out, give me a call, because no one I've talked to has figured it out but I think it's been wild and it's been beautiful and such a blessing working at a baby company, being a mom, because I think that you understand the product, you can touch, you can feel, you can all that. But when you are living it and you are in and out of the car seat, you are in and out of the stroller, that high chair works or it doesn't work when you need it to. I mean that's a whole different ballgame. So my feedback went from no, no, I really really liked this. So, hey, did you see my email? I'm going to hunt your questions. But at the same time it's really, I think, made, hopefully me a better cross-functional partner that I'm able to go to the product team and say, hey, what if? Right, we go back to what if? And I can and we can talk as a company, sometimes in a brainstorming capacity, and say, hey, we thought about this Because we're always now really keeping that customer at the center. And parents, oh my gosh, we've got so much going on, like I mean, everyone's like things going on, we throw kids in the mix, and like you don't have any plan, all your plans just went out the window, right, yeah, yeah, navigating that, you know, has, as a marketer internally, has been really wonderful.

Speaker 1:

As a mom and a professional, I think you can't be afraid to set boundaries, yeah, and I think that it's also totally cool to say, hey, I need help. You know, I think, for for me, I, I don't have family here, so I had to be very vocal, especially with my husband, and say, hey, we need to. You know, we need a system too, is not one like we're we? You know, we got all hands on deck here and I don't. I don't think that's weakness.

Speaker 1:

I don't think that I don't think that professional parents really talk about that that much, because we're supposed to have this whole facade of I've got it together and, yep, I'm going to be on the meeting and you may be on the meeting, but there may be a kid just literally right over, right over to my left screen, right, just like screaming their head off, and you just go with it and so, um, you know, we're still navigating. I don't know if we're ever going to figure it out, but I'm very lucky to work with great groups of people that, I think, completely empathize and sympathize if they don't have children, because we're all humans. We're all humans at the core of it.

Speaker 2:

Yeah, just in thinking about your saying don't be afraid to ask for help. To me, there's a theme that I'm hearing from you and it goes back to what you were saying before about asking, well, why, why is it this way? Why have we always done it this way? Asking, well, why, why is it this way? Why have we always done it this way? Does it still make sense to be doing it this way? To me, there's a vulnerability that we show when we ask for help, when we ask why we're asking these questions, but it also is like it's like a superpower. It is. I love that. I think it's a superpower for you. To me, there is this consistency, there's a mindset of I am not going to be afraid to ask for help, I'm not going to be afraid to ask this question, and that vulnerability that I think serves people so well in their career done appropriately, totally, absolutely Done professionally and appropriately that vulnerability is a superpower.

Speaker 1:

I think I love that. I love that reframing of it too, because I feel like, honestly, I truly have always tried to show up to my life, my job, whatever that might be, just 100% me, like you were going to get what you get and I'm probably maybe apologize to you later, right? I mean like it's just who I am, it's how I was raised and I really have this approach that just treat people like people, don't be an a-hole. Treat people like people and be yourself. And if that's not accepted to where you are, whether that's personal or that's professional, then it's not the place, right? I mean, it's just, it's not, and I refuse to ever change myself to be someone that someone else wants me to be. Now, that doesn't mean that I can't take feedback and that doesn't mean that I'm always reflecting and, you know, being aware and being more self-aware of how you can come through. But treating people like people, not being an a-hole and like showing up authentically, hasn't failed me yet, so I'm going to keep on that trajectory.

Speaker 2:

It sounds like it's working All right. Well, my last question for you is I always love to end with this If you could go back and give the younger Chase, who is just getting started in her career, one piece of advice, piece of advice, what would it be?

Speaker 1:

I feel like you truly trust your gut, and I know that that is like so, so simple, but I, in my experience, if I have a gut feeling, good or bad, I'm acting on it. And I'll give you the example. When I was starting out, I was in the agency world. I was in Fort Worth, texas. I was at a great brand agency and I got a call from Saatchi and Saatchi X and I saw that they were located in Springdale, arkansas. Well, let's just be completely honest, I didn't know where that was, I didn't know what was going on, right, but I did know that they were offering a job for digital strategy. It was for Procter and Gamble and it was for Walmart. So I knew those two companies and I said, hey, what if? What if I move there? Let's just see how it goes. And then, worst case scenario I hated and then I moved back. Well, guess what? I didn't hate it. It propelled my entire career.

Speaker 1:

And I think if I could go back and say to my little girl self you know it's, trust your gut, but also trust your gut with the right team, with the right people in your corner to cheer you on. My husband is my biggest cheerleader. My parents were the absolute best and they instilled in me as a little girl that literally you can do anything you want and I hope to do that for my children. I hope to do that. I do that from a mentor standpoint now. I mean, it sounds really simple and a little cliche, but like trust your gut Good, bad ugly, trust it.

Speaker 2:

I love that you said that, because I think that frequently as women, we can, we can beat up on ourselves for what we like, for decisions we made in the past. And I think, because as women we are very intuitive, we go, we do have these gut feelings about things, but and then we make it just like we will do something, but we don't think of it maybe as a proactive decision. So we go back and we Monday morning quarterback it. Not that, by the way, I'm not a sports person, but I know terms, but I love that term of like how you know, like you go back and you, after you've made the decision, you beat yourself up and you're like, why did I do that? Why did I do that?

Speaker 2:

Well, the answer is, you went with your gut, but because you're maybe not weren't conscious of it, you like think, you go back and you ruminate, you like, oh, you just get, like you marinate in this like uncertainty. And I love that. That is your piece of advice to go with your gut and trust like, trust your gut, Just trust, just trust yourself. And maybe the one thing that I would say is maybe just be conscious of it, like saying I am consciously going with this, because it's what I feel and I'm going to. I'm going to do that and and I think it's it's such a good piece of advice. I love that I love that.

Speaker 1:

It's simple but I feel like very important. So hopefully those listening trust your gut.

Speaker 2:

Well, chase Cooper, thank you so much. Thanks for having me. This was so fun. I am so I'm so happy that we got a chance to chat. I I learned a lot. I am grateful that you agreed to spend some time with me today.

Speaker 1:

Well, thank you for asking. I am happy to come back and appreciate you and the she Speaks team so much and we'll talk later. Yeah, thank you. Thanks so much.

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Aliza Freud

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