Women of Influence by SheSpeaks
Join us each week on the Women of Influence podcast, hosted by Aliza Freud and presented by SheSpeaks. Each week, Aliza sits down with trailblazing women from various fields—business leaders, social media influencers, authors, speakers, entrepreneurs, and thought leaders—who are using their platforms to create meaningful impact. Discover how these women harness their influence to inspire, motivate, and drive change, and gain actionable insights you can apply to your own life!
Women of Influence by SheSpeaks
Gen Z Doesn’t Play by the Rules—And That’s the Opportunity
In this episode, we’re joined by Shaquana Joseph, Strategic Account Director at Group Black, a media collective dedicated to bridging the gap between today’s most influential consumers and the brands that want to reach them.
Shaquana shares her inspiring journey from college radio at Howard University to leading game-changing brand partnerships at Group Black. She unpacks how Gen Z is rewriting the rules of influence, why authenticity matters more than ever, and how brands can build lasting loyalty by showing up with purpose.
Episode Highlights
- How Shaquana pivoted from radio and agency life to leading culturally impactful campaigns.
- The mission behind Group Black and how it's reshaping the media and marketing landscape.
- Why Gen Z doesn’t play by the old rules—and how brands must adapt or fall behind.
- The rise of the nano-influencer and why peer influence now beats follower count.
- The role of experiential marketing in creating real, emotional brand connections.
- Shaquana’s experience at Twitter and the lessons she learned about being an entrepreneur.
- Why true influence means making a lasting impact—and how Shaquana defines success beyond the spotlight.
Shaquana’s insights are smart, actionable, and inspiring—whether you’re in marketing, leadership, or just figuring out how to make your voice matter in a noisy world.
Links and Resources:
Connect with Shaquana Joseph on LinkedIn
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