Creating Superfans
In today's business environment, experience is everything. It’s the number-one way to differentiate yourself from your competitors and create customers for life. But, the inverse is also true. Everything is experience. Every interaction — even the small ones — can determine whether or not customers come back and what they tell their friends. The Creating Superfans podcast is a fun, entertaining crash course in turning customer experience into your superpower... no capes required! Each week, author and speaker Brittany Hodak spotlights brands she loves and interviews some of the most brilliant minds in business today. At the end of every episode, you’ll have a list of new ideas to turn your customers and employees into loyal, raving superfans.
Creating Superfans
Latest Episodes
How Sugarwish Reinvented Corporate Gifting | Elisabeth Vezzani
What if gifting could be as easy as sending a gift card—but infinitely more joyful and personal?In this episode, I'm joined by Elisabeth Vezzani, co-founder of Sugarwish, to talk about how a conversation on the sidelines of a youth socce...
How I Travel 70+ Times A Year (And Still Have A Great Home Life)
How do I travel 70+ times a year, raise two young kids, and still stay sane?After more than a year away, I'm excited to kick off Season 4 of Creating Superfans with a behind-the-scenes look at one of the questions I get a...
Ask Brittany Anything | Answering Your Top Questions
I’ve been collecting your questions all season long for this special Q&A season three finale! In this episode, my second-in-command, Alix Steinberg, joins me to ask all your burning questions. Here’s a sneak peek at some of the topics we co...
Robert Glazer | Rethinking Two Weeks’ Notice
I always say that how you exit an employee from your organization is just as important as how you onboard them. In this episode of the Creating Superfans podcast, I sit down with Robert Glazer, award-winning entrepreneur and author of ...
Bob Kaufman | Lessons in Global Franchising and Brand Adaptation
In this episode of the Creating Superfans podcast, I sit down with Bob Kaufman, president of international at Xponential Fitness, to dive into the art of global franchising. Bob shares fascinating stories from his career, including the expansio...