Creating Superfans
In today's business environment, experience is everything. It’s the number-one way to differentiate yourself from your competitors and create customers for life. But, the inverse is also true. Everything is experience. Every interaction — even the small ones — can determine whether or not customers come back and what they tell their friends. The Creating Superfans podcast is a fun, entertaining crash course in turning customer experience into your superpower... no capes required! Each week, author and speaker Brittany Hodak spotlights brands she loves and interviews some of the most brilliant minds in business today. At the end of every episode, you’ll have a list of new ideas to turn your customers and employees into loyal, raving superfans.
Creating Superfans
How to Wow Your Clients with the Best Gifts
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This week’s episode of the Creating Superfans podcast is all about GIFTING! Strategic generosity is one of the most powerful ways to create a “wow” experience for a customer and elevate the emotional closeness of a relationship. It’s not just about the gift (literal or figurative) or its cost; it’s about the thought, effort, and time that went into it. At least it is when it’s done correctly. I share my best practices and common mistakes to keep in mind as you search for the right gift, as well as some specific product ideas.
Don’t forget to download my new gifting guide here for over 75 gift ideas! I hope you find it helpful as you look for the perfect present to WOW your recipient and show them how much you care about them.
Show Notes
3:26 - If it has your logo on it, it's an AD, not a gift
5:10 - One of Brittany's favorite gifts she received as a seven-year-old
6:10 - Another one of Brittany's favorite gifts she got as a teenager
7:35 - A gift Brittany got a few weeks ago from a client that absolutely WOWed her
11:33 - Some great ways to honor your employees, courtesy of John Ruhlin
12:12 - Gifting does NOT have to be expensive. Sentimentality and thought can double the value of a gift.
13:20 - Don't ignore 90% of the calendar
14:35 - Avoid these common gifting mistakes
16:10 - Unique gifts
17:38 - One of Brittany's favorite gifts, a guest book
18:28 - Closing gift idea for realtors
19:13 - More personalized gift ideas
22:05 - A cool way to make an impact with a special card
22:46 - A gift card, but elevated
24:45 - Love on the ones they love
25:57 - Highlight the recipient's hobbies
27:57 - Make sure the gift you're giving aligns with the relationship you have with them
28:27 - The most bizarre gift that Brittany received from a client that made her scratch her head
29:46 - All of the gifting websites that offer subscriptions to save you money
31:49 - Brittany's snarky gift that she made on Zazzle to get back at a coworker
32:57 - Check out Brittany's interview with David Wachs, CEO of Handwrytten
Download the Gifting Guide here.
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About Brittany
Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who helps businesses turn customers into superfans. She’s delivered keynotes to hundreds of organizations around the world, including American Express, Benihana, and Keller Williams. Her trademark SUPER Model™ framework has empowered teams in every industry to transform customer apathy into advocacy.
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