Inside-Out Personal Branding with Chanoa Inez | Build a Brand That Feels Safe to Be Seen

A beautiful website is not enough if your brand does not feel safe to be seen. In this powerful episode, Julie Fairhurst sits down with author and personal brand strategist Chanoa Inez to talk about inside-out personal branding, self-trust, visibility, grief, reinvention, and building a brand that feels deeply aligned.

Chanoa shares why the most magnetic personal brands are not built from copying trends, chasing validation, or trying to look perfect online. Instead, they begin with inner work, clarity, purpose, values, boundaries, and the courage to show up as yourself. Together, Julie and Chanoa explore the mindset traps that hold women entrepreneurs back, including fear of judgment, comparison, and the pressure to follow what everyone else is doing.

Chanoa also opens up about the devastating loss of her boyfriend shortly after moving to Europe and how grief shaped her identity, her body, her healing, and her path to reinvention. She shares insights from her book, Dream On: How to Create the New Life After Upheaval or Loss, offering hope to women learning to dream again after life changes everything.

This episode is for women entrepreneurs, coaches, authors, speakers, and business owners who want to build a personal brand that feels honest, sustainable, and true.

Reach out to learn more and grab her book:  https://www.chanoainez.com/

If this conversation stirred something in you… good. That’s where change begins.

Make sure you’re subscribed, share this with someone who needs it, and if you’re ready to tell your story, step into your voice, or build a life that actually feels like yours… You’re in the right place.

I’m Julie Fairhurst, and this is where stories turn into power.

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Transcript

Welcome And Guest Introduction

SPEAKER_01 0:01

Well, hi everyone, and welcome to another episode of Women Like Me Stories and Business. I'm your host, Julie Fairhurst, and I've got a very lovely lady here today. We're going to have a really, really interesting conversation. So make sure you that you hang in there for it. So today on the podcast, I'm joined by Shanoa Inez. She's an author, personal brander, advisor, and creator of Magnetize Your Personal Brand. So I'm interested in hearing a little bit more about that. Her own story carries both heartbreak and courage. When she was preparing to take her business from a side gig to a full-time business, she moved with her boyfriend. And less than 48 hours from their move to Europe, he passed away. So in this conversation, we're going to talk about mindset, loss, reinvention, personal branding, business growth, and what it means to build a life and a brand that you are truly aligned with. Shinoa, thank you for being here and welcome to the podcast. Can we start with you telling us a little bit about yourself and the kind of work that you do today?

SPEAKER_00 1:19

Sure. I have I come from a long copywriting and strategy background. I always thought I'd write a book someday, but I kind of always kicked the can. It seemed intimidating. But then when some events happened in my life where, you know,

Personal Branding From The Inside

SPEAKER_00 1:34

I, long story short, we'll go into that later. I just realized that I was living with residual grief and I realized the ways it was affecting my life until I actually came out on the other side of it, came out of that cloud of grief. You know, I just knew immediately I needed to write a book because nobody, it shouldn't take that long. It doesn't have to take that long. I just couldn't see what was happening because I was, I was so stuck in it. And so that led me to write my book. And then when I finished my manuscript, you know, I was thinking about how people keep talking about the importance of having a personal brand. And it's true, but the focus is typically on the external considerations, which certainly play a role. You know, what does your website look like? How do you present yourself? But I learned, you know, the long, hard way that, you know, our personal brand first, that's the essence of who you are and how that essence is perceived. So if we're just focused on, you know, making the outside nice and shiny, we're missing the most important part. What actually makes our brands resonate is actually who we are and how we show up in the world, what our relationships are with ourselves and others.

SPEAKER_01 2:44

Oh, I love that. Love that. So true. Absolutely. So what is magnetize your personal brand and how and who do you help through that work?

SPEAKER_00 2:57

Yeah. So my programs, I have a one-on-one program and a self-guided course. What they do is they help business owners change their relationships with themselves. It starts with inner work, then it changes their relationship with how they interact with others. And from there, they're also starting to identify like, really, who am I? A lot of us go into business and we're just like, oh, you know, put on the hat of this is what professional looks like in my industry. This is what this, you know, super successful person I see on LinkedIn doing, but it's not actually true to, you know, that person. So just figuring out, you know, you know, purpose, my values, what are my, you know, star attributes. We all have these characteristics that people really love about us that we often don't appreciate or we don't see them, we don't notice them. And these are the things that keep people coming back for more, keep us memorable, and kind of integrating all that to then position our personal brands before going to the more classical elements, messaging, communication, and deepening your connection with others.

SPEAKER_01 4:02

Wow. Wow. So you describe your work as developing a personal brand from the inside out. So what does that actually mean?

SPEAKER_00 4:10

Yeah, that means starting with the inner work. So I really know the most important part of the brand is just you. How do you, you know, show up in the world, whether that's like confidence, setting boundaries, getting more comfortable, being visible, you know, really also analyzing why am I doing what I'm doing? Is this what I want to be doing? Is this why true to my soul? And then, you know, once you can figure all that stuff out, which obviously doesn't happen overnight, but it's important to start right away. And those changes, they start to reflect in our businesses in real time. Because, you know, whatever inner work we're not we've been avoiding, or you know, the hurdles we've had, even in our personal lives, they also reflect in our businesses. Because it, you know, the same is true for an employees, but they have such a smaller impact because they have, you know, their impact on their company is typically relegated to their role or their department. So as a business owner, even if you have a team, your energy touches everything. So it's really important like to look at, okay, how do I treat myself? How do I regard myself? And how do I show up in the world? Because really, it's, you know, Julie, the things that make you memorable, it's at the end of the day, it doesn't matter, you know, how lovely your website might be or you know, how you showed up at that event, people are gonna remember your energy. And it's like that's what gets keeps you top of mind for referrals, for partnerships, for clients too. There are just so many opportunities. So I I you know, I know a lot of business owners is they want to avoid that, and I get it. It's like, well, I'm really good at this, I have my expertise, and that should speak for itself. But the reality is that there are always so many different alternatives, no matter what you're providing. And it's even more complex trying to stand out when you're then like bringing digital platforms into the equation. So the number one differentiator is always going to be you and who you are, and it's really important that you are then able to develop that. So, yes, from a standpoint of your relationship with yourself and others, but also so people can, you know, self-select. You have to be able to, you know, repel some people in order to attract to the right people. You can't just say it's safe because at the end of the day, then it's to be pretty much invisible.

SPEAKER_01 6:40

Yeah, I love that. You know, I I love the energy thought process of around, yeah, you can have a great website, you can have all the fabulous branding in the world, but but it's you and it's your energy that's going to attract people to you. So you need to, well, we all need to do a a check, a check on what kind of energy we're putting out. And and that energy is seen over online as well. Yes. Yeah, as much as we might you might think, oh no, it's not, it is. You're just so right. So, what are some of the inner blocks that can quietly affect how entrepreneurs show up for their business or in their business?

SPEAKER_00 7:22

Yeah, there's so many. One common one is the fear of judgment. And it doesn't have to stem from someone being very judgmental themselves, but that's you know, that that's often the case, even if they don't speak it aloud.

Fear Of Judgment And Visibility

SPEAKER_00 7:36

And so it's like, oh, that looks so you know cringe worthy. And then so it gets internalized, like, oh, well, if I, you know, show up on video online, everyone's going to be dissecting that, or other people, they're just like their own worst critic. And it just really feels like they just feel especially vulnerable to be online. And it's like to showing up behind your business, you can kind of hide behind the facade of that, and you can then separate any criticisms to be about the entity itself. But when you're you're looking at anything that's like personal branding related content or events, then people just feel like they don't have any kind of armor to any criticism they might receive rather than seeing it as like, well, that's just a person's opinion. And that doesn't mean that I need to now internalize that. But if you're not showing up, people are not able to develop relationships with you because they need to be able to see, okay, who is this person? How do they think, you know, how do they, you know, process their emotions and what's their energy? Do I trust them? And do I think even like our personalities would click, especially in service-based businesses? And that's really important because you know that that self-selection is not just important for the prospect, it's important for that business owner too.

SPEAKER_01 8:55

Yes, of course, yes. It self-judgment and criticism. You're so right. I can remember, I don't do it anymore, but I can remember I might get 20 fabulous comments and then one slightly negative comment. And now I'm tracking that person down. I'm stalking them. I'm like, why would you say that? Who are you? Like, what do you, you know? It's like so stupid that we do that to ourselves, but we do do that to ourselves. And and I've now learned to stop. And but but it's hard for us. I don't know if it's if it's mainly a woman thing that we deal with, but it really is hard. It is hard. And uh one negative comment can can cause you, if you allow it, to cause you to backslide, you know, 10 steps, five steps from where you were. And and now you've got to get that momentum growing up again. It's just we need to be kinder to ourselves so much. Yeah, exactly.

SPEAKER_00 10:02

Yeah. I think it's important to, it's the other side of not relying too much on external validation. The other side of that then is not being so affected by negativity from others. So you can appreciate that external validation, but when you don't make that the end-all be all, then those, you know, rare, unhelpful, mean criticisms, they have far less of a sting.

SPEAKER_01 10:25

Yes, for sure. And and and we and and if we want to be successful in our businesses, especially online, because people can hide behind computer screens and do all whatever kind of damage they want to try to do. But we need to understand that it's not real 99% of the time, what that that criticism that we're getting. And that if we allow it, it's going to disable us in our business to be the best we can be. And then it's gonna stop us from giving our gifts to the world. And we we all have gifts that we need to be able to share with others, and if we're and if we're in that negativity where everything just kind of stops ourselves, it's not a good place for us to be. I know it's hard, but we gotta, you know, we have to overcome that for sure. Yeah. So, how can people begin to create a bl a brand that reflects who they actually are and not just who they think they should be?

SPEAKER_00 11:29

Yeah. Going back to the basics, your purpose,

Purpose And Values Before Platforms

SPEAKER_00 11:34

your why, your values, looking at your unique attributes and figuring out what those are if they're not, if you're not aware of what they are, and then seeing how you can look at those all of those elements and show up in a way that feels good to you. Because yes, you do have to be more visible for your personal brand, but you don't have to do the same things everyone else is doing. You know, I'm never gonna tell somebody you have to jump up on stage if that's the last thing they want to do. Maybe one day they're gonna get to a point where that seems interesting to them, but again, they don't have to. So I think it's really important at looking at, you know, just stripping away everything and looking at those basics. Who am I, why am I doing this? Why did I get into this to begin with? And also looking at, of course, where your clients are, you know, where do your prospects live, and then in digital spaces. Yes. And then where's the crossover with your preferred platforms or your preferred ways to show up online, whether videos or long-form content and things like that. And not only does that make it completely unique to you, but it also takes out so much of the intimidation because it starts to become fun again. It's not like, oh, I read you have to do X, Y, and Z if you're gonna be successful on this platform. It's just like just throw all those playbooks away. And when you can show up and you're able to feel more comfortable showing up, people are gonna feel that passion. And it's just gonna, everything's gonna resonate a lot more than you're trying to, you trying to fit yourself into a box, some kind of avatar of what you think success is supposed to look like.

SPEAKER_01 13:08

Yeah. Yeah. The great advice, very inspirational, great advice. Thank you for that. Yeah. So you shared that your boyfriend passed away less than 24 hours after making a move. Can you share a little bit about that in a way that's comfortable for you? Because in the beginning, you did

Sudden Loss And A Long Grief

SPEAKER_01 13:30

talk about how the grief held you. And, you know, for anybody that might be watching or listening, I'd love to be able to get some good advice for them that might be going through the same similar type of situation that you went through.

SPEAKER_00 13:44

Yeah. So we lived in Miami and he was from Montenegro, and I really love the culture. And so we went through on vacation and I just fell in love with the country and I didn't want to go back. So we made a deal that we'd move there the next year. So he'd recently changed careers, and it made sense for him to be like the man on the ground and over there because he was now a yacht broker. So there you have all those yacht marinas in Montenegro and Croatia. So his brokerage was happy. And I'd started my copywriting and strategy business, but it was a side gig at the time. So I had a year to then turn it into a full-time business for our move. So we went there, and the first day was just magical. And I finally got to hang out with his parents. I didn't get to see the time before, so we'd only ever had video calls together. And we went to the seacoast, and everything was just like it was the first time in my life up until then that everything felt perfect. Just like not a care in the world. Everything was just amazing. But unfortunately, he passed away from a cot in his sleep. And that was that that abruptly abrupt. So as you can imagine, that was a very difficult time for me and his family, my family too. And I decided to stay in Europe, and I stayed there for almost for around six years, I guess. Six plus. But those first two years were just very, you know, incredibly dark. I can't even describe it. But then I got to a point where I felt like, okay, I I feel good. I feel like most of the grief is behind me. But I didn't realize that I'd I'd, you know, I I'd kind of thrown myself into the grief so much. I it was the emotions were so intense. And then I was just kind of like, oh, I'm I'm feeling fine. So I had so much unresolved grief working behind the scenes. And I started developing, you know, all these food allergies, food sensitivities, I mean, weeks apart, and then started having all these health problems I never had before. And I say now that I'm grateful in hindsight that nothing was something that a doctor could just like, you know, hear, and you're, you know, here's a prescription, you're fixed. So I set off on this whole journey that took me to meditation, yoga, trying everything under the sun. I went to Peru, plant medicine retreat, whatever you can think of, I tried. And everything just kind of helped a little bit, but I felt like they were just keeping me in survival mode. And I was just thinking, this doesn't make sense. I'd never connected it to the grief though, ironically. I just kept thinking it was just like stress in the moment that was causing it. And so it was a very extended journey. And I finally moved to, I was like thinking I would like to move back to the States. So I decided to go to LA. And when just moving and having the change of scenery kind of disrupted so many of my, you know, we have the same thought patterns when we do the same things, we go to the same places every day. Yes. And so I was already able to eat a lot of foods I couldn't eat before. And I had some some more vitality. So that was interesting. And then it took me some time after I got here, but I realized like the end of a romantic relationship and the end of a friendship, because I a good friend of mine was kind of lamenting the end of that romantic relationship. And then I woke up the next day and I called her and I said, Wait, it's I have the same exact dynamics in our friendship. So I basically told her, You have to change or we can't be friends anymore. And so she couldn't change. So at that moment, I realized, you know, having the end of those, you know, the people I spent the most time with, I realized I'd chosen people who would help me feel like a victim and that I'd had a victim mindset for so long, even before Bodo passed away, but that really cemented it because it was such a why me scenario, why us, why everything.

SPEAKER_01 17:31

Yeah.

SPEAKER_00 17:31

And that was really eye-opening. And I realized how much, how much, how many of my difficulties in my life that I'd created actually. I mean, I don't say that from a place like, you know, wagging my finger at myself, although in the beginning I was like, wait, why did I spend that much time not seeing that? But I came to realize like that's just you know how that needed to go for me. The next thing I noticed was I I was missing the self-love piece because I said, Well, I meditate yoga, I, you know, read all these books. I say I love myself, but those are just words if you choose to spend most of your time with people don't who don't have your best interests in mind. And that was really eye-opening for me. And then everything started to really change very quickly from there. And I, you know, I went into more advanced forms of meditation, et cetera. But it really, those two key elements that are very basic and accessible to anybody self-love and you know, recognizing if you have some kind of dynamic like a victim mindset, which is very common. It's especially, I think, in Western society, we're kind of taught, encouraged to have a victim mindset. And it was so transformative. So when I came out of one day I got home and I was just so, I felt so wonderful. And I realized, oh my gosh, I just stepped out of a cloud of grief all this time. It was, it was a cloud of grief. And my next thought was I have to write a book because and I was nervous to do that at the time, but I realized it doesn't, you know, it doesn't have to take that long, and I wanted to make sure no one else got stuck because there's a tricky period after some difficult experience happens where we feel like, okay, I'm better feeling better now, but we've actually started shrinking back, dreaming smaller, and it's all like a response to not wanting to lose again. So you don't want to have too much, so you don't lose too much, and it yeah, so that's how this whole journey came around.

SPEAKER_01 19:23

You don't want to have too much because of the fear of losing too much. I'm gonna write that down. Oh, that's that is so true. So true for so many of us. And wow, to think that that's holding that just that little mindset belief is gonna hold people back. Yeah, that is um that's uh that's that's a good one. That's a good one. Thank you for that. That I hope there's other people out there that are listening going, getting some aha moments from that. And and the other thing I really loved that you said, which I thought was so true, is that you stayed because you were in that same environment. You were doing those same things every day, which created the same thoughts that you would have every day. And so removing yourself. So, so I think for people that are struggling, I'm not saying completely disrupt your life and move across the country, but but try little things that are different. Go to a different spot in your neighborhood, go to someplace you never go before so that things start to to change a little bit, a little bit. Very, very small things for people to do, but very insightful. Yeah. Was there a moment when you realize you could not build your business the old way anymore?

SPEAKER_00 20:54

Oh yeah. Well, so I learned the long hard way the that the inner work has such

When Business Feels Like A Fight

SPEAKER_00 21:01

a role there because you know, I didn't work basically the first few months after Bodo passed away. And then when I started getting into business, I didn't realize why I everything was so tooth and nail. I always had my laptop with me. I was working a crazy number of hours, and my clients were super happy. Everything was so difficult to make anything happen because my mindset and everything was completely at odds with the actions I was doing. So, like, you know, goals I've created in LA, for example, that took me like, you know, a year to get two years to get there. It was like years just trying to, you know, make these things happen. And in hindsight, I didn't realize it. But again, it's that relationship with the self and others. So after he passed away, my confidence was like, you know, kind of flatlined there. And so I was really lucky that I had some really nice clients, um, you know, former professors. I got also got a few dream clients. But I also attracted a lot of like nightmare clients because I was like, you know, energetically aligned with them. They're looking for somebody that they can kind of, you know, push past their boundaries. And so we would be a perfect fit. And so it took me a while to start firing clients in the beginning. But I learned all that, you know, the long way, long, hard way. Whereas, you know, what I know today, I only have wonderful clients that's like not even, that doesn't even come onto my radar, you know. But it was just like, I didn't see that those inner struggles were coming out. So it didn't matter what I was what kind of work I was producing. Like you, I I had a I created an invisible wall around me. One, again, not to get too much, to not lose too much. And two, I was my sense of self was so battered because my identity was very much just like me and Bodo. We were always together, we did everything together. It was that's wonderful. But I didn't see that. I didn't actually develop that whole self-love component before the relationship. So when he passed away for me, it was like, who am I? You know. So yeah, anyway, so we just went on for a long time of just like I would reach these goals, I would shoot for, but I had I had to do so much. It was so hard to make them happen. Yeah. So I the whole reason I created this program is because, you know, people don't have to learn that way. And I know just also for my colleagues, I'm certainly not alone that most of us learn that way because we're taught you show up, you do the work, and you will get what you desire. But that's definitely not the case. One also becoming more visible, you know, that was like difficult for me. I was posting on LinkedIn for, you know, many years. That was fine. But to like put my own picture there, it was like, I'd almost break into the sweat, you know. It's like, yeah, or having like, you know, one negative email response to you know, 200 outreach emails, that one email just like oh yeah, it would be such a blow. So, you know, just my goal is because I was so frustrated, I didn't understand. Like, how's I was like, why doesn't it make sense? A plus B equals C. It's not um, so I I just want to take that whole uh trial by error part out of the way of for business owners because it doesn't have to be that way. Yeah. And I'm not saying it's either also a magic pill that you do the inner work and then you don't have to do actual works, of course. Yeah, yeah. But that combination is absolutely key.

SPEAKER_01 24:30

Yeah. So when you call your business magnetize, I love, I mean, I'm I'm getting it now why you actually call it because you're talking about drawing in the right people for you, for your brand.

SPEAKER_00 24:46

Right.

SPEAKER_01 24:47

Yeah, it's it's a great name.

SPEAKER_00 24:51

Thank you. Yeah, and also cultivating your energy. You know, you're going from, you know, maybe a place where your energy was kind of flat. I'm just showing up doing the work to cultivating this passion in you that becomes really infectious. People want to know whether they it would make sense for them to work with you or not. Doesn't make it doesn't matter, you know. You'll have new friends, new cheerleaders. People are like, who is she? And what's her mission mission? Or you know, how can I help? Yes. Yeah.

SPEAKER_01 25:16

Yeah. Well, what do you think entrepreneurs often misunderstand about success?

SPEAKER_00 25:23

Yeah. One, that there's one set way to do it. People really like to show up as people who are ahead of them in their fields and they think I have to do things the way that they do it, or I'm not gonna make it. Or the other one that if you know, just if I do the work, I can just force this to happen. But you can do the work and you can, you know, pay for the ads and do all of the you know outreach and and create the content. But if you are self-sabotaging yourself, if your energy is repelling your great fit, would be great fit prospects, then it's it's pretty much for nothing. Yeah.

SPEAKER_01 26:09

Yeah, and that's sad when you're putting out all that all that time and effort and and money and you're doing all of that component, but you're forgetting why they're not coming to you.

Success Myths And Productive Discomfort

SPEAKER_01 26:21

Like what's the reason there? So, how can people tell when their mindset is helping them versus keeping them safe from being stuck or being keeping them safe but stuck?

SPEAKER_00 26:33

Helping them or I mean technically it's all really designed to help us. Yes, the ego trying to protect us. But I would just look at like where am I limiting myself? Are there things that I know are there ways I know that if I start showing up in that way for my for my business or for my personal brand and I've been avoiding them and they have me terrified? I'm gonna I would say start there. Where do you feel the most friction, like the most resistance? Look at that to you. Start there. But I don't think that it's ever really difficult for somebody to realize that they're standing in their way. They might might not see where it's stemming from, but usually they'll have some kind of idea. They'll see that there's something they've been avoiding. And they're like, Yeah, I know I should, but yeah.

SPEAKER_01 27:25

And it's always that thing, I know I should, but that we really need to do. And once we overcome and we do the but, all of a sudden it seems like that's where the magic happens.

SPEAKER_00 27:36

Yeah. And you know, it's this, it's really investing in that that discomfort, that uncomfortable moment in advance. And it can, I'm not gonna say it's like all, you know, sunshine and butterflies, because sometimes you see these patterns and you're like, oh, I didn't, I don't like that. I've been showing up like this in my in my world, you know, my life and every part of my my world, that can be uncomfortable. But then when you see the payoff for seeing that, accepting it, forgiving yourself for it, because this isn't an exercise for guilt or shame. Like, oh, I could have fixed this 10 years ago and then I'd be here. It's not about that either. But once you can accept that and see that, you know, it honestly becomes so rewarding that sometimes it can feel fun. You're like, what can I find and get that hurdle out of my way? And what's gonna come up next?

SPEAKER_01 28:27

Yeah, yeah, yeah. And you know, I believe that things happen when they're meant to happen. And I've seen it a thousand times in my own life and the uh people around me. So we we have to get rid of the guilt and the shame that I didn't do it before now, because for whatever reason you didn't, but now you're doing it, and so now's your time. Yeah, yeah. So let's talk a little bit about your book. I have I have a book program myself, women like me. I have lots of authors that I work with. So let's talk about right, a little bit about writing. So then your book is called Dream On How

Dreaming Again And Being Truly Seen

SPEAKER_01 29:09

to Create the New Life After Your Dreams, After Upheaval or Loss. So, what inspired you to write?

SPEAKER_00 29:18

Yeah, when when at the moment I realized I stepped out of that cloud of grief, literally I took one more step, and the next thought was I have to write a book. And I was like so uncomfortable so uncomfortable because I knew I'd have to go through, you know, that difficult period of my life and the whole thing. But I I had to write it because I'm not gonna, you know, give myself shame or blame for taking that long to get, you know, resolve that grief that was still hanging in the background. But I don't see, you know, it was really important to me to share that knowledge with others. So if I could help anybody come back from that sooner, whether that's you know, loss of a loved one, a business has failed, you know, a layoff, you know, there's so many different things. They don't even have to be that extreme, but they can really feel like a kick in the gut. And then it can feel like, all right, what am I gonna do from here? You know, or multiple layoffs. Unfortunately, I have a friend in tech laid off uh four times in less than a year and a half. It's just like it starts, those things can kind of really chip away at our confidence or sense of identity and even, you know, just our optimism for the future. So just having this tool that it gives them a set of paths where they can start to make that journey from the inside out. So it also kind of mirror mirrors my program in that way. So it's just, you know, first finding your footing. What uh, you know, I don't think anyone should read my book the day after something difficult has happened. Give yourself time to sit with those feelings. And then when you're in a more you know, steady place, then you can start to one, I would say start getting comfortable with the the realization that not everything is within within excuse me, within your control, but you can still feel safe even when you don't know what's gonna happen next.

unknown 31:11

Yeah.

SPEAKER_01 31:12

Well, how can someone be begin dreaming again after life has broken their heart?

SPEAKER_00 31:20

Yeah, I mean I starting there, I would say trusting that you don't have all of you don't have control over everything, but then I would say getting comfortable with you know, yourself. So seeking time in silence. And I don't even consider my time in meditation to be my silence time. I mean time not doing anything at all and just seeing what comes up, which can be very uncomfortable. But you start to see these patterns and you start to realize what's really happening under the surface and really kind of shoring up your relationship with yourself. So, you know, I like to say pretend you're a friend. So not letting any thoughts cross your mind where you are thinking something to yourself that you would never say to a friend, you know, really getting on your side no matter what, because that's I think you know, that's often the biggest battle. Something difficult happens, but then we're standing in our own way.

SPEAKER_01 32:22

Yeah, I love that. So, what is one lesson from your book that you think women need to hear?

SPEAKER_00 32:29

Oh no matter what happens, you can come back from it.

SPEAKER_01 32:35

Yeah, beautiful. That's a that is a message I think that we all need to hear because life happens. Life happens to every one of us. There's no way around it. Yeah. So, what is the difference between being visible and being truly seen?

SPEAKER_00 32:57

Great question. I again it's uh I'm gonna go to the authenticity actually. So I could, you know, show up on camera, you know, post images with my posts, go to, you know, presentations at events. But if I was showing up as this kind of avatar of who I think I should be showing up as, that would be an example of being visible without being seen. Because how could people see me? And I think it's really important that people trust that what they have to offer as their authentic, genuine selves, that that's more than enough. And that's gonna attract people to their message and to their businesses. A lot of people think that's not enough, and so they show up as in this kind of you know, avatar, this costume, and that can get some short-term wins, but it's not sustainable because people will not feel like as if they know you or as if they trust you. And whether that's even a conscious decision or not, they can just decide, well, they I don't know, it didn't resonate. I'm gonna work with somebody else.

SPEAKER_01 34:00

Yes, yeah, yeah, yeah, for sure. That was just a great analogy. Or you showing up, you're visible, but you're not being seen. Really good, really, really important distinction between the two for sure. So, what would you say to a woman who feels that she has outgrown her old identity, but does not yet know who she's becoming?

SPEAKER_00 34:28

That's a that's such a common place, a common phase to move into. I'd say number one, patience. Patience, give yourself time to you don't have to rush to figure out who you are and and what you're gonna do next. I think that's uh it's a precarious point because rushing through that, we can then make assumptions and head off in the wrong direction. So really just being patient with yourself and nurturing a relationship with yourself and looking back, like

Reinvention As A New Chapter

SPEAKER_00 35:01

thinking, okay, what has like always stood out to me? Where where have I always felt the best? In what moments, what scenarios, what was I doing, who was I with? You know, there are clues all the time about actually who we are and what we desire, but we can't rush it. And I know a lot of people like they want to figure out their purpose in an afternoon. It's only possible if you've already been working towards that, but it it's really a good idea to let that kind of sit and to listen. Yeah. Yeah, yeah.

SPEAKER_01 35:36

What do you want women to understand about their personal brand?

SPEAKER_00 35:42

Oh, it's really empowering. I know the idea can be intimidating, but it's really empowering because yes, it does require becoming more visible, but you are in the driver's seat. So you decide how you want to show up and you can see what works for you. And it's also empowering because, you know, my tagline is you're the secret to your success. That is a like such a powerful seat to be in. So you are it's about you, everything that you're doing. You're not fitting yourself into a box. You know, so many of us get into business because we want freedom, and then we get into business and we start creating all these constraints and kind of doing all these things that we don't have to do, but we think we need to. And this brings it right back to that place of freedom and empowerment. Yeah. Yeah. Yeah.

SPEAKER_01 36:31

Well, let me ask you how can people learn more about you, your book, and and your magnetized your personal brand?

SPEAKER_00 36:40

Yeah, you can find everything about my programs and you can find my book, my website. So that's shinoainez.com. Okay.com.

SPEAKER_01 36:51

Perfect. So everyone, we're gonna put her information in the show notes for you uh so that you'll be able to easily find the website. If you would love to reach out to her, uh, her book is available. It sounds like a fabulous book. So I wouldn't hesitate at all to grab it. It sounds like it would be helpful for for most of us for sure. Well, I have appreciated you so much being with us and being so open and honest about the things that have caused you pain in your life. I I appreciate it so much because by you being able to be open and honest, there's people that are gonna find healing in your words. So I appreciate that very much. So thank you. So before we close, is there anything at all that you would like to tell our audience? What's your final words of encouragement, inspiration? What would you like to tell them?

SPEAKER_00 37:48

I uh I've had quite a few reinventions, uh, especially considering my age. So I'm gonna say I know it's frightening. It feels like, you know, pulling the rug from beneath you, but it's never too late. Reinvention is our birthright. I really believe that. So it can be scary to make that transition from one phase of your life to another. But just know that, you know, the next chapter can be as good or even better.

SPEAKER_01 38:15

Beautiful. Thank you. Thank you for that. That was great to end off of. That was really good. Well, I I'm just so thankful that you were here and sharing everything. And I appreciate it so much. Yeah, yeah. This was a great conversation, and there was a lot to learn. And you've got a few little things going on in my head now. So I need to check in with myself a little bit, I think. And I think, and I think we all do from time to time. Oh, yeah. Yeah, and not be afraid because if you're not checking in with yourself, you're not growing. So you know, yeah, for sure. Well, thank you so much for doing this. And thank you, everyone, for being here for this episode of Women Like Me Stories and Business. And we will see you all again soon. Take care, everyone.