002. From Undervalued "Pixel Pusher" to Confident Business Owner Artwork

Create to Convert Podcast

Welcome to the Create to Convert Podcast, hosted by Yevgeniya Davarashvili (more commonly known as Gigi), designer, tech founder, mama, and business educator.

This podcast is for creative entrepreneurs who want to up-level their business and turn it into a profitable + sustainable power machine. We'll cover topics like marketing strategies, money, pricing, growth mindset, project management, social media marketing, brand development and much more, so that you can take the overwhelm out of your business and start focusing on growth and transformation instead.

And it all starts with one actionable podcast episode at a time!

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Create to Convert Podcast

002. From Undervalued "Pixel Pusher" to Confident Business Owner

August 15, 2022 • Yevgeniya Davarashvili

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In this episode, I'm sharing with you my journey of how I quit my corporate career for... for nothing! I quit without a backup plan but with a strong feeling of what I wanted to pursue in this life: freedom.

This is my imperfect journey, full of bumps and lessons learned, from undervalued "pixel pusher" to a confident agency owner, business educator and tech founder.

Here’s a quick rundown of this episode…

[03:16] The beginnings of my entrepreneurial career
[06:16] What I value most in life
[07:32] My attempts at all the side-hustles
[09:30] Starting from zero & the fear of judgment
[11:15] “I am a fraud” / imposter syndrome
[13:35] My light bulb moment
[16:52] The transition to a conversion-led design agency
[18:46] Don’t compare your journey to someone else's
[20:09] How my business looks like today

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