Create to Convert Podcast
Welcome to the Create to Convert Podcast, hosted by Yevgeniya Davarashvili (more commonly known as Gigi), designer, tech founder, mama, and business educator.
This podcast is for creative entrepreneurs who want to up-level their business and turn it into a profitable + sustainable power machine. We'll cover topics like marketing strategies, money, pricing, growth mindset, project management, social media marketing, brand development and much more, so that you can take the overwhelm out of your business and start focusing on growth and transformation instead.
And it all starts with one actionable podcast episode at a time!
Episodes
23 episodes
023. Should I run a Black Friday campaign as a creative service provider?
Black Friday is just around the corner, and while it’s the biggest sale season of the year, it can feel overwhelming, especially for service-based businesses that aren't used to running promotions. If you’re a brand designer, web developer,...
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Episode 23
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39:09
022. The "100 No's" Rejection Challenge with Liz Mosley
Have you ever hesitated to pitch a client, ask for an opportunity, or send that cold email because you feared hearing "no"? Rejection can sting, but what if embracing rejection could unlock new opportunities and help you build a more resilient ...
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43:42
021. The Secret Email Funnel All Service Providers Need with Prerna Malik
Have you ever felt like your email marketing is more of a chore than a powerful tool in your business? Maybe you’re struggling with what to say, how to say it, or even why you’re sending emails in the first place. It’s easy to get caught up in ...
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42:59
020. (Part 2) To Summit or Not to Summit? Answering Your Questions About The Creative Future Summit
This episode is part two of my Summit BTS series, where I dive deep into your burning questions about planning and running the Creative Future Summit.From promotion and marketing to handling affiliates and feedback, I share everything I...
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49:35
019. (Part 1) To Summit or Not to Summit? Behind the Scenes of the Creative Future Summit
Ever wondered what goes into planning and executing a large-scale summit? In this episode, I take you behind the scenes of my first-ever Creative Future Summit, held from May 14-17, 2024. From the initial idea to the final numbers, I reveal the...
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Episode 19
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45:37
018. Fighting Burnout: How to Identify, Prevent, and Recover with Maegan Megginson
Have you ever felt so overwhelmed by your work that you start losing passion for it? Perhaps the deadlines seem endless, the expectations unrealistic, and suddenly, you're running on empty, stuck in a loop of frustration and isolation. We've al...
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Episode 18
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44:34
017. Why Real Connections Trump Social Media in Building Your Business?
So what’s working in business right now? Is social media still IN or is it officially OUT? What does proactive marketing mean? And what are the marketing strategies that will never go out of style and ALWAYS bring you results? These are all the...
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Episode 17
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52:57
016. Turn Off Your Phone and Turn Up Your Impact with Steph Warton
Have you ever found it challenging to get yourself out there and you feel a bit lost on where to start or how to bring real value to the table? In this episode, I had the chance to sit down with Steph Wurton, Leadership and Visibility C...
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Episode 16
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55:38
015. The Power of Rebranding with Tarzan Kay
I recently had a fantastic conversation with my client, Tarzan Kay, an email marketing expert, helping businesses owners generate sales using story driven emails.During our chat, Tarzan opened up about her rebrand journey, why she decid...
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Episode 15
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55:10
014. Starting Over: What I Would Do Differently
Some of the best lessons in life come from experience. Would you agree? I'm sharing the 5 things I would do differently if I had the chance to start my design career all over again. Trust me, I learned some valuable lessons along the w...
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Episode 14
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13:59
013. Honest (and Brutal) Reasons Why Your Design Business May Be Failing
If you've ever wondered why you're not attracting clients despite working tirelessly, it might be because you're investing your time in the wrong areas.In this episode, I’m giving you five honest (and borderline brutal) truths about why...
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Episode 13
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27:21
012. My Top Business-Boosting AI Tools
Ever wondered how AI can supercharge your design business? In today's episode, we're pulling back the curtain on the AI tools that are revolutionizing the way I work. From streamlining processes to automating tasks, AI is not the future—it's th...
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Episode 12
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35:04
011. Top Client-Repelling Habits To Avoid
Earlier this year, I collaborated with Ran Segall from Flux Academy to create a freelance course called Freelance Ignite as well as some content for their YouTube channel. I'm bringing some of that content to my podcast to discuss ...
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Episode 11
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12:18
010. 3 Things You Absolutely Must Know About Your Ideal Client
Picture this, you’re having a conversation with your favorite client—the one who gets what you do, respects you as a business person, and appreciates all you have to offer. This isn’t just a fantasy but a reachable reality when you focus on und...
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Episode 10
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14:43
009. Stand Out and Sell Out by Embracing Your Inner Weird with Eva Couto
I'm really pumped to have Eva Couto join us in this episode! Eva is one of my very first Breakthrough Designer students. She's all about helping badass business owners stand out with branding that's both bold and strategic, making it 100% uniqu...
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Episode 9
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58:57
008. Business Advice I’m Glad I Didn’t Listen To (and maybe you shouldn’t either)
We're taking a trip back to February 2021, when I was celebrating five years on this wild business ride!I'm about to spill the beans on the 8 pieces of advice that, honestly, I'm pretty glad I didn't just nod along to. And it's all up t...
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Episode 8
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28:18
007. 6 Pricing Signs You Don't Want to Miss as a Designer
If you clicked on this episode, it's likely you're not feeling 100% confident about your prices. No worries, I totally get it! We all want a little validation and someone to tell us it's cool to up our prices.So in this episode, I'll be...
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Episode 7
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14:31
006. 8 Money Mistakes You’re Making as a Designer
Today we’re talking about a topic that often feels quite taboo, but everyone loves hearing about - Money! At the beginning of my journey, money used to make me super uncomfortable but I quickly realized I needed to get comfortable with it in or...
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17:14
005. 5 Ways to Diversify Your Income As a Designer
If you're a service-based business then chances are, at some point or another, you thought to yourself: "How can I scale my business without working 24/7?"You're not alone my friend!As service providers, we get seriously involved ...
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19:25
004. One Simple Email for More Referrals
When was the last time you connected with your past client? When was the last time you asked them for a referral?If you're having trouble answering this question then this episode is for you! Your past clients are an amazing source o...
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9:45
003. 7 Things I Wish I Knew When I First Started My Business
The journey to becoming an entrepreneur and running your own business is a bumpy, rocky, and unpredictable road. And, if you've heard my story, then you know that I quit my secure 9-5 corporate job as a Marketing Director without any kind o...
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20:47
002. From Undervalued "Pixel Pusher" to Confident Business Owner
In this episode, I'm sharing with you my journey of how I quit my corporate career for... for nothing! I quit without a backup plan but with a strong feeling of what I wanted to pursue in this life: freedom.This is my imperfect journ...
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23:53
