Create to Convert Podcast

019. (Part 1) To Summit or Not to Summit? Behind the Scenes of the Creative Future Summit

• Yevgeniya Davarashvili • Episode 19

Share episode

Send us a text

Ever wondered what goes into planning and executing a large-scale summit? In this episode, I take you behind the scenes of my first-ever Creative Future Summit, held from May 14-17, 2024. From the initial idea to the final numbers, I reveal the highs, lows, and everything in between. Whether you're thinking about hosting your own event or just curious about the inner workings of summits, this episode is packed with insights you won't want to miss.

This is Part 1 – stay tuned for Part 2, where I'll be answering your burning questions in a Q&A format.

** Episode Highlights ** 

  • The Inspiration: Discover why I decided to create another summit in the design industry and the unique gap it aimed to fill.
  • Planning Phase: Learn about the planning process, including organization, pitching speakers, mistakes made, and lessons learned.
  • Event Execution: Hear about the day-to-day running of the summit, including logistical challenges, surprises, and what went well.
  • The Numbers: Get a transparent look at the financial breakdown, including registrations, conversion rates, total revenue, expenses, and overall profit.
  • Future Plans: Reflecting on what worked, what didn’t, and whether there will be another Creative Future Summit.

** Resources Mentioned **

Want first access to my 2024 Black Friday sale?
Join the early-bird waitlist to be the first to know when deals go live AND get an exclusive gift with every purchase as a waitlist VIP.
Grab your spot here: one6creative.com/blackfriday

🖤 Follow & share

If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.

Want to stay connected?

  • Join my email community for fun emails and free micro-lessons to grow your creative business right here.
  • Give me a follow on Instagram to peek at the behind-the-scenes of my life and business
  • Check out all my free resources and ways to work with me on my website

To summit or not to summit… that is the question.

On one hand, the design industry seems completely over summits. On the other, if you’re over summits, maybe it’s because you’re not the target audience for it anymore. And that’s exactly the gap in the market I wanted to fill with my event.

In this episode, I wanna take you behind the scenes of planning, running, and reviewing my first ever summit, which took place May 14-17, 2024, called the Creative Future Summit. This was my first event of this scale, I ran it on my own, learned a lot in the process, and I’m here to reveal all to you.

I’ll share the good, the bad, the mistakes, the lessons, the numbers (I know many are excited about those), and what I would do differently next time… and will there be a next time?

Whether you are considering creating an event of your own, maybe you’re planning one now, or you’re just curious why I would create yet another summit in the design space – then tune in. This is going to be a raw, transparent, behind-the-scenes look at my first ever summit. Let’s go!

So here’s how I’m gonna structure this episode:

First, I’m gonna give a little prequel and answer a question that was asked multiple times by attendees and my audience: why create another summit in the first place? Why now? Why this topic? What was my inspiration behind it?

Then, I’m gonna talk about the planning phase, how I organized it, what the pitching process was like, the mistakes I made, and the lessons learned there.

After that, I’m gonna share the whole experience of running the event: what went well, what didn’t, and what I’d like to change if I ever get to run another event like this in the future.

And finally, I’m gonna share the numbers: what my conversion rate was, how much money I spent, how much I made, and whether this was worth it from a financial standpoint.

I’m also gonna be recording a part 2, which will be more of an FAQ style, where I answer some specific questions from my audience and attendees about this entire experience, especially around marketing, what worked and didn’t, what I’ll be doing or dropping next time, what tools I used. But for now, let’s get started with the big

Why did I decide to create yet another summit?

This is a super valid question because there’s a lot of noise around summits in general in the creative industry. But here’s what you need to know…

Since before the pandemic, I’ve been thinking of creating a large-scale event of my own. In fact, my friend Mai-kee Tsang and I actually had a minimind around it; we were planning on doing it in person, in London, inviting my brand photographer… but then the pandemic hit, I got pregnant, moved to another country, and here we are!

But the idea of creating an event of my own never left me. I love events, the collective power and energy they bring, but I wanted to put my own spin on it. I wanted to create an event that talks about the future. What’s next for us? For creatives? For our industry?

There are so many incredible events, conferences, and summits that focus on the present and what’s working right now, and I’ve had the honor of speaking at some of those myself, but there aren’t really many spaces – that I know of – to discuss the innovations and changes happening in the creative industry to help future-proof design businesses.

When AI came around, I knew that I HAD to make it happen. I couldn’t sit on the idea anymore because this was the biggest change that completely shifted the way we live, work, create, and think. So that was my green light that HEY, the Creative Future Summit needs to happen.

BUT – before I fully committed, I took a close look at the conversations happening around summits and why there was so much negativity around them.

The top 3 quote-on-quote complaints were:

  • It’s always the same people
  • It’s always the same topics
  • It’s all a money scheme

So let’s talk about this.

It’s all the same people. True or false?

Kinda – it’s true that we’re seeing a lot of the same faces at summits and various conferences. Partially because they are known thought leaders with speaking experience, deep knowledge, and trustworthy audiences. They may also have been amazing affiliate partners for past events, so the hosts keep bringing them back because they know they’ll do an amazing job promoting the event and bring revenue – it’s a business decision!

I don’t have a lot of data to rely on, but I’m pretty sure that the Pareto principle applies here pretty well: 20% of the speakers end up bringing 80% of the affiliate revenue. That was the case for my summit, and by analyzing other summits and online conferences, I think this may be the case there too.

But as I was planning the Creative Future Summit, I was hyper-aware of this.

Of course, as a first-time host, I leaned into my personal network to see who would be a good fit for this event – and an easier YES – but I also wanted to ensure that at least half of my panel were new people, new voices, new ideas, and business owners who don’t typically follow the status quo and like to do things differently in their business.

And I think I did a pretty good job! I’m really proud of the speakers I brought together; they were a beautiful mix of personal connections, experienced business owners, Gen-Z thinkers, and innovative minds. And, based on the feedback I received, it was spot on!

Now that I’ve been through this myself, I see how much of an investment an event of this scale is. It’s a time investment, energy investment, and of course financial too! So I get that as hosts we need to be mindful of who we bring to the panel and that our event is profitable, but I also hope to see more of an effort in diversifying the speaker lineup and letting new voices be heard.

Now let’s talk about the next criticism I hear that it’s all the same topics. True or false?

Absolutely true. BUT… there’s a huge BUT.

The reason why summits that have been around for a couple of years have kind of the same topics year after year is because they focus on a specific audience that finds these topics extra relevant.

And chances are – you’re not it!

Most of the hate I heard about summits was from experienced, seasoned designers.

“Ugh, it’s always about contracts and proposals, and systems, and client communication or whatever”

If you’ve been in business for a while, then of course these topics may not be as relevant for you anymore. You’re past that! But every year there are tons of new designers who enter the industry who WILL find this relevant, and valuable, and helpful. And just because it doesn’t help you anymore, doesn’t mean it’s bad. You’re just ahead – good for you!

Now, this was actually a huge reason why I wanted to create the Creative Future Summit and why I wanted to have this innovative angle with this event.

I KNOW seasoned designers have limited options. There aren’t many virtual events that focus on advanced strategies or focus on the future and talk about how we can experiment in our business. That’s a fact! And I wanted to fill in this gap.

I wanted to create a summit that will be relevant for more experienced designers. I also wanted to create something that will focus on hyper-relevant topics. Not something we can discuss any time, but topics that focus on what’s happening NOW and how it’s shaping our future.

So of course, with this year’s event, we leaned heavily into AI and had lots of conversations around how artificial intelligence is transforming our work, how we can befriend it, incorporate it into our process, but we also focused on other topics such as the future of branding, sustainability, inclusivity, the future of design business models, and the evolving role of designers.

These are topics that are relevant RIGHT NOW. So much so, that there’s a high chance that next year, all of the things we discussed will actually be irrelevant because of how quickly our industry evolves. And that’s what makes the Creative Future Summit different.

Because of this vision, I also wanted to ensure that I prioritize topics before speakers. So instead of making a list of the best possible speakers for the event, I first had a list of the top topics I knew my target audience wanted to learn more about and needed to hear about.

Now this made the whole pitching process a little harder – and I’ll talk about that later – maybe even impacted my bottom line and results in general, but I knew I had to follow my vision. I knew this event was gonna be different for all kinds of reasons. And some people are gonna love it. Some will hate it.

The final criticism about summits is that summits are often just money schemes. Or put differently, that some summits seem to focus more on generating revenue rather than providing genuine value.

True or false? I mean, I haven’t come across a summit that didn’t provide at least some value.

Value is very subjective because what you may find valuable might be completely different from what I find valuable for myself – that’s the whole reason why some people hate on summits because they’re not relevant to them…

And also value is not in the information or knowledge you receive but what you do with it.

I had someone leave me a one-line feedback in my post-summit survey that literally said “the content of the event sucked.” That’s it – that’s all they wrote. And I feel sorry for them, because this is more of a reflection of them than me. I don’t believe that you could’ve walked away from this summit without picking up at least ONE new thing to implement and improve on in your business. But anyway… that’s a rant for another day…

My point is – value is what you make of the information you receive. If you learn something and you do nothing with it, then yeah sure it’s pointless.

We also have to remember that at the end of the day, summit hosts are business owners and summits are a business offer. They need to generate revenue and they’re part of a business funnel that may lead attendees into a different offer.

We can’t get pissed off at that!

However, I do understand that the traditional summit model can irritate some people and maybe it feels a bit cookie-cutter and outdated. That’s why I wanted to add new elements to my summit to make it more interesting, a bit different, and a little more fun! I also wanted to ensure that the content of the summit was accessible in different ways no matter your ticket tier. So even with your free ticket, you had access to the transcripts and the audio-only experience that was not behind a paywall.

I also incorporated Lunch & Learns, so these were more technical and hands-on workshops for paid ticket holders. I had a whole separate podcast for paid ticket holders as well. We had a mini-design competition inside in addition to the BINGO game. I wanted to bring a really diverse experience to the summit so you can engage and learn in all kinds of different ways, and I think that paid off really well based on the feedback I received.

So to wrap up this first part, are all these criticisms valid? I mean yes, people of course are allowed to feel the way they feel about summits, but I also think that every event like this, brings its own angle. It targets a specific group of people, it allows people to learn, to connect, to exchange ideas. It allows thought-leaders like myself to share value and grow their audience as a speaker. They have a place to be!

But as someone who likes to go against the grain, as I mentioned, I also hope to see more variety in terms of the general structure and experience inside summits so they feel a bit different, fresher, and more exciting.

Ok, let’s talk about PLANNING now.

So, I mentioned before that I wanted to incorporate new ideas and elements into my summit. But since it was my first ever event, I also wanted a proven plan to follow to help me out. There are a lot of moving pieces when organizing an event of this scale, and I didn’t wanna figure it all out on my own.

So to help me out, I invested in Krista Miller’s Launch with a Summit Accelerator, which is an in-depth program with all the possible templates, scripts, and checklists you may need to help you plan and run your summit. But you also get support, accountability, copy, and design critiques – It’s incredible! and totally worth the money – I’ll put my affiliate link in the show notes if you’re interested in checking it out. But I can’t even express how much time and brainpower it saved me.

I mean… it took me nearly 4 months to plan the entire thing from beginning to end and that was WITH Krista’s help. So I don’t know how I would’ve done it without it… it’s possible, absolutely, but with a scattered brain like mine – I would’ve been all over the place. I still was! But less so…

So as I said, I gave myself 4 months from the moment I enrolled in Krista’s program and started planning to day 1 of my event. And initially, I was planning on launching The Breakthrough Designer right after the summit - so that’s my signature coaching program for designers - and my idea was to use the summit as a pre-launch platform to lead the audience into my course.

Spoiler alert: I didn’t. For multiple reasons,

I realized, about a month before summit launch, that TBD - The Breakthrough Designer, - was not aligned with the Creative Future premise. These were two incredible offers on their own, but they didn’t fit together. The summit was all about innovation, experimentation, thinking ahead, and TBD is like an MBA for designers. It’s a business program to make you an incredible design business owner. It was not a logical transition.

I also had a bigger vision for the Creative Future as a standalone event, and I didn’t feel right upselling the audience into a course right after. It felt icky… instead, now that I have my attendees on my list, I can continue nurturing this relationship and eventually share about my program when it’s open again.

So financially this was probably a loss, you know the fact that there was no upsell, but it wouldn’t have been the right decision anyway.

AND from a personal and mental point of view, I am SO SO SO glad I didn’t have a second launch to dive into after my summit… I was completely dead, I was so exhausted and I took 2 weeks off after the summit because my social meter was so empty. I’m very introverted so having to show up live for 5-6 hours a day for 4 days was A LOT. And if I had to dive right into the TBD launch after the summit, well I just know that it wouldn’t have been a good launch anyway.

Okay, let’s rewind to the planning.

So the planning part was tougher than I expected, especially the pitching and speaker management. It just took way longer than I anticipated.

In total, I ended up pitching 92 people, to get 21 yeses. That’s… a lot in my opinion!

A lot of people said that the timing was bad, they either had too much on their plate or had other commitments already, some said they weren’t interested, some had a speaker fee I couldn’t cover, and LOTS of emails went unanswered altogether.

I also had a couple of speakers who said YES originally but then dropped out a couple of weeks later, which meant I had to quickly find a replacement.

And one speaker jumped in literally 2 days before summit start!

So all this to say that this process was stressful! Speakers play such a huge role in the summit’s success and I was nervous that we’re gonna show up on Day 1 with half of the presentations missing or whatever.

It didn’t happen, fortunately, but the process definitely made me sweat a little!

I mean all in all, I am eternally grateful for every single speaker we had. They provided so much value, and I’m grateful for their time, and their commitment. I couldn’t have done it without them. But for myself, I definitely realized that this is a part I need to outsource in the future. Not the pitching part, because I think that still needs to come from me personally, but the speaker management, following up, sending the agreement, checking in, sending reminders, all that can and should be outsourced because it takes so much mental power and time away from other things that need to be figured out.

And by the way – I ran the entire thing myself. I had my podcast editors edit the presentations and the podcast episodes, but the admin, the tech, all that stuff was done by me.

Which… I don’t recommend, because it’s a lot. But I needed to go through it myself once to understand where I actually need help. What are the parts that take too much time, or I don’t enjoy doing, and for that, I needed to run through it myself once to figure it out.

Maybe you’re a better manager than I am, and you’ll be able to successfully outsource from the get-go, I just did not do a good job there. In fact, I hired a tech VA at first, but then had to stop our contract after a month, because I was not using my time with her effectively and it was a waste of resources. So that’s not at all a reflection of the awesome job her and her team were doing, it was really me not having my shit together.

But now that I KNOW, I will be way better prepared next time, because not only do I know what parts I need to outsource, I also have all the processes laid out which makes the handover way easier.

Okay, let’s talk about RUNNING the event.

So the summit ran for four days, each day had a theme, the recorded presentations were released all at the same time, at 12pm CET, and then from 3pm to 11pm, I had live Q&As with the speakers, live Lunch & Learns, and other live events in the community.

All in all, logistically, the event went really well! Yes, there were a couple of hiccups, some broken links here and there, but generally I’m pretty pleased!

One of the difficult parts was figuring out the daily schedule. I’m based in Europe, but I only had 3 or 4 speakers that were in my timezone. All the rest were from the US or Australia. And because I wanted all the Q&As to be live – you know, versus having a live chat, or having the speakers go live by themselves – and all the other sessions for paid ticket holders were live too, that meant I had to create a schedule that would work for everyone, across 8 different time zones!

That’s where I was really grateful for ChatGPT because it would’ve taken me DAYS figuring this all out, but I was able to create a schedule that accommodated everyone, even though for me, that meant having super long work days and getting home past midnight, collapsing on my bed, and getting up at 6:30am with my toddler to do it all over again. But hey! We survived it!

One thing I didn’t expect or anticipate was the amount of time I would spend on customer support each day. So that’s not engaging with the community, or answering questions in there – which I kind of wish I spent more time doing – I mean, answering support tickets like people not being able to download a resource, or getting into the community, or accessing the podcast, etc.

I thought I did a pretty good job at explaining things, and recording videos, and setting up automations, etc. but even then I still spent at least an hour each day replying to those emails. Like for example, someone would purchase a Growth Pass but they entered their email wrong, so they never got a confirmation, so I would need to go into the system, change their email address, request a password reset, manually add them to the community, etc. I think I got about 20 cases if not more like this, and while it would take I don’t know… 5 minutes to reset everything, the constant content switching would take a lot of mental power.

And even now, it’s been over a month since the summit ended, but I still get support emails from people who purchased the Growth Pass and don’t know where to get all the summit replays and resources.

So obviously now that I have a record of the different customer support requests, I now have scripts and processes in place, so I can easily outsource that next time.

Other than that, there weren’t really any major hiccups.

But I would say that by day 4, I was mentally and physically exhausted and I could also see that the community engagement was decreasing as well. Like if I look at the number of people watching the presentation replays, attending the live Q&As, etc. I saw like a 50% drop compared to Day 1. Now I did expect that, but it also made me wonder if a 3-day summit would be a better timeline for next time. In her program, Krista does recommend keeping your summit to 3 or 4 days, where the last day is fully dedicated to your launch. But as you know, I decided against launching anything, so by Friday it felt like everyone was just a bit tired of it all. So that definitely left me with some food for thought and maybe I’ll experiment with a shorter event next time.

One of the things I LOVED was the live Lunch & Learns. So we had 3 Lunch & Learns in total and these were additional live sessions, available just for the paid ticket holders. And the whole idea was to make these sessions SUPER practical and technical. So each session would focus on showing a particular tool, or teaching a particular skill live, and people could attend live and ask questions. I thought these were FANTASTIC and, honestly, completely worth the upgrade. We had a session from Lauren deVane showing people how to use AI for concept creation and ideation, we had a session on how to use a tool called Relume for web design, and then Stephen Houraghan showed how to use AI for brand strategy. So really cool sessions and content.

We also had expert panels for paid ticket holders, which were great as well, but I personally found the Lunch & Learns more engaging and interactive. I mean, to be fair, the live panels always took place at around 10-11pm for me, after I’ve already spent 4-5 hours live in the community, so frankly I was always super tired and… I don’t know, maybe I wasn’t at my best as a panel coordinator. So if I’m gonna do them next time, I’m gonna have to figure out a better schedule, or maybe come up with something else entirely.

Something that did surprise my attendees was the fact that I was live with every speaker for their live Q&A. So we had 5-6 speakers per day, and while their presentation was pre-recorded and released at the same time with the rest of the daily speakers, they each had a 30-min slot to go live with me and answer some questions.

Now speaker Q&As are not anything new, any summit I’ve attended in the past had some sort of speaker interaction. But usually, it’s either via a live chat, or interaction in the community, or the speaker would go live by themselves in the community and answer questions. The reason why I didn’t want to do that is because I didn’t want my speakers to go live and have 5 people show up because it’s an odd time or whatever, and nobody asks them any questions. I’ve seen this happen in the past, where popular speakers would get tons of interaction and smaller speakers would be in a tough spot trying to fill in the silence.

So instead, before going live with each speaker, I would ask the community if they have questions, but then I would also prepare questions in advance based on their presentation to dive deeper into some areas. And then for those watching live, they could also ask questions live of course. And that made these Q&As so much deeper and more impactful. Yes, for me, it meant jumping from one Q&A to another with a 10-min break in between, but for my speakers and attendees it meant having highly engaging sessions with super valuable content.

Alright, there are so many other things I wanna talk about like marketing, what worked super well, what I’ll be dropping next time, the tools I used, etc. but I’m gonna cover that in the Q&A episode since I received quite a few questions around that, and this episode is getting pretty long.

I do wanna leave you with what I think many of you are curious about and that’s the numbers…. how much did I spend, how much did I make, what the conversions looked like, etc. So let’s dive into that:

I set myself three goals when I started planning my summit. Anytime I’m launching something, I always set MOB goals: a minimum goal, an OK goal, and BEST goal.

So my minimum goal was 20.000 dollars, and based on the calculations I got from Krista’s program, for that to happen I would need

  • 2.7K registrations
  • 267 sales with an av AAP price of $75 - although my min Growth Pass price was $97
  • 13.4K page views to the registration page.

My OK goal was 30K, and I would need 4000 registrations to reach that.

And finally, my BEST goal was 40K, and I would need about 5.5K registrations to reach that goal.

Initially, I knew these were ambitious goals, based on my audience, my engagement, my speaker audience, the fact that it’s my first summit, but hey I like to push myself and I’m an overachiever, your girl aims high ok?

Now spoiler alert – I did reach my minimum goal and was halfway there to my OK goal.

So in total, I ended up having about 10.4K registration page views

3531 registrations in total, which was a nearly 34% conversion rate.

I had 252 Growth pass sales, with 81% of those being Fast Action sales, so once you register for free, you get 20 minutes to purchase a paid ticket at $97 - after that, the offer expires and you won’t be able to upgrade your ticket at that price point anymore.

32 passes were sold at the early-bird pricing of $127, so that’s about 13%. And finally, I sold 15 passes, which is about 6%, at the full price of $197.

So revenue-wise, I made almost 27K dollars, 26.904 to be exact from pass sales.

Now expenses were about 8.3K, where 2 thousand were operational expenses, so that’s the different tools, outsourcing, etc. and I paid out 6.3K in affiliate commissions. So that’s about 23%. Now I will go in more depth about affiliates, and whether everyone promoted, etc in more detail in the next episode since there were some questions around that,

but based on these numbers, my PROFIT from the event was about 18.500 dollars.

Now… the big question is…. WAS IT FINANCIALLY WORTH IT?

I mean when you look at this number, it’s easy to think WOW she made 18.5K in 4 days, that’s grand. But that’s not really the case though…

I stopped client work for nearly 3 months to focus on this summit. That means that I had very limited revenue coming in during those prep months and had to tap into my savings to keep my business running. But I went ahead into it KNOWING that… I knew that I will make money with this event but that I’ll probably end up working at a loss because I could’ve brought in more money through client work and focusing on my other digital products during this timeframe.

HOWEVER – I also knew that I wanted to REPEAT this event, and potentially run other summits in the future, and that I needed to go through this once – TAKE THE POTENTIAL LOSS – and I’ll be able to do better next time.

I’m not saying that the way I did it - you know stopping client work and stuff - was the correct way, I mean maybe you’re way more organized than I am and have better capacity, physically and mentally, but I knew that this was the only way for me to do this within that timeframe.

So if we look at the big picture – even though I made a profit, I ended up losing money there. BUT it’s not all about money. I ended up getting over 2000 new leads on my email list, I made some amazing connections with the community but also with speakers and that will open doors to potentially some new collaborations and projects, I gained a ton of experience, some extra exposure, and of course a lot of incredibly positive feedback about my summit, the topics, the speakers and it just showed me that this idea was meant to happen and it has a place to be.

So I WILL be working on running an event like this next year, it will be super interesting seeing how the industry has changed and evolved, but now I have the knowledge and experience, I know what to focus more on, what to drop completely – and if you’re curious about that, then I’ll share all about it in the Q&A episode following this one.

I do wanna leave you with some final thoughts – my experience with running a summit is only ONE experience. I definitely can’t say I’m an expert at this, it’s incredibly hard and has so many moving pieces to it – I mean I take my hat off to anyone who’s doing this for multiple years in a row, because… man, it’s a lot! And some even do multiple summits per year. Bravo!

But if you are thinking of running an event, a conference, a summit of your own, here are five things to consider:

  1. Plan, Plan, Plan: Give yourself enough time to plan every detail meticulously. Use resources, templates, and checklists that can guide you through the process. Consider investing in a program like Krista Miller’s Launch with a Summit Accelerator to save time and avoid reinventing the wheel.
  2. Expect the Unexpected: No matter how well you plan, there will be hiccups along the way. Whether it's a speaker dropping out last minute or unexpected tech issues, stay flexible and have backup plans.
  3. Ensure It's Different and Valuable: Conduct thorough market research to identify gaps and understand what your audience truly needs. Focus on creating unique, relevant content that stands out and provides real value. This could mean incorporating innovative topics, diverse speakers, or interactive formats that keep your event fresh and engaging.
  4. Focus on Value: Always prioritize the value you’re providing to your audience. Whether it's through diverse topics, engaging formats like Lunch & Learns, or ensuring accessibility, make sure attendees walk away with actionable insights and a memorable experience.
  5. Gather and Use Feedback: Collect feedback from your attendees, speakers, and sponsors throughout the event. Use this feedback to make real-time adjustments and improve future events. Understanding what worked and what didn’t will help you refine your approach and deliver an even better experience next time.

Running a summit is a huge undertaking, but it’s also incredibly rewarding. I hope my journey gives you some insights and inspiration for your own events. And remember, it’s not just about the financial gain but the connections, learning, and growth you and your community will experience.

Thank you for tuning in to this episode. If you have any questions or want to know more about the specifics of my summit, stay tuned for the Q&A episode coming up next. And as always, if you enjoyed this episode, please leave a review and share it with your friends. Until next time, keep pushing boundaries and creating the future you envision.