Beauty & Beyond Playbook
Welcome to Beauty & Beyond Playbook!
Hosted by Mitsy Hernandez, a seasoned lash artist and beauty business mentor, this podcast is your essential guide to building a beauty brand rooted in radical self-trust and unwavering client loyalty. Designed for ambitious beauty professionals, each episode reveals the secrets to attracting and retaining clients who truly trust you, while helping you grow your confidence and income. If you're ready to master client relationships, elevate your brand with trust, and thrive on every level, tune in to discover the playbook for joyful, authentic success in beauty!
Episodes
43 episodes
Episode 163: What Even is Radical Self Trust??
The Trust Journey is finally OPEN!!! YAYYYYYYFor anyone that wants to join click this link: https://the-trust-journey.circle.so/checkout/the-trust-journey-subscriptionIf you have any questions about The Trust Journey you can always DM M...
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27:56
Episode 162: DELUSION is the Way to Success
Mitsy is giving away a free 30 day group class to help you kickstart your year with her business practices, content help, and her Trust Journey: Business Edition. To join before December 30th, DM her on Instagram @mitsyhernandezzToday's...
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24:36
Episode 161: Embrace Rejection
Today we are discussing all things rejection. Where does it come from, how does it show up for you in your life, and what to do about it.Also The Trust Journey is almost done and will be opening its doors soon!!! Mitsy is SO excited abo...
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27:41
Episode 160: How I Am Preparing for Slow Months
Mitsy shares what she's been up to and why she has been missing for a couple of weeks. She also shares her strategy to get new clients in during the notoriously slow season of January and February and even spitting balling some ideas you can us...
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25:51
Episode 159: Love Gets You to Your Dream Life With Ease
Today's episode is a more personal episode for Mitsy. She touches on her path with self love, radical self trust, and confidence and how much she has grown since the beginning of her journey. Mitsy touches on how to make life easier, more fun, ...
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32:38
Episode 158: How to Make Half Sets Work for Your Lash Business
This episode is for the LASH GIRLIES only. Sorry to all other beauty pros. Stay tuned for the next episode. Today Mitsy discusses half sets, what are they, the dangers of doing them wrong, and how to actually make them work for you...
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28:38
Episode 157: How Shame Drags You Down and Slows Down Growth
After sharing a poll on Instagram asking if y'all wanted to hear about how shame slows you down and getting an overwhelming response that you did HERE IS THE EPISODE where we talk all things shame in business and how to look at things with a ne...
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28:01
Episode 156: Holiday Season for the Beauty Pros Struggling
Today we dive deep into having a holiday season that doesn't look how everyone else's holiday season looks and what to do about it. From mindset shifts to actionable steps you can take Mitsy covers it all!
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17:10
Episode 155: Ditch the Money Shame
Money shame can hold even the most talented beauty professionals back from reaching their full potential. In this episode, we’re diving deep into the root causes of money guilt and the mindset shifts needed to break free.
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23:58
Episode 154: Blurred Lines- Work and Life Bleeding Into Each Other
Today Mitsy talks about how not having boundaries and not using certain skillsets can lead to burnout in our lives, whether it is at work or at home. She gives examples of what that looks like and actionable steps to help you get better.
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28:01
Episode 153: Know Your Competition, Grow Your Business
Mitsy talks about how to find who your true competition is so that you can market in a way that helps you stand out AND how to stop comparing yourself to every single beauty pro in your industry.
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19:21
Episode 152: How to Tell if Your Client is Bullying You or Seeking Real Help
As a beauty professional, it's essential to distinguish between clients who genuinely need your help and those who may be crossing boundaries with unfair complaints or bullying behavior. In this guide, learn to recognize the subtle (and not-so-...
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34:27
Episode 151: The Election Mindset Shift - Staying Focused in Uncertain Times
Mitsy takes some time to talk about her thoughts surrounding the election WITHOUT making it too political. If you're feeling scared, doubtful, defeated then this podcast episode will offer perspective on a mindset shift you can potentially have...
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14:53
Episode 150: Shining Without Guilt- Be Unapologetically Successful
Does it ever feel like you're capping yourself at a certain amount of money? Are you frustrated and can't figure out what's happening? Maybe it is your fear of being seen as successful. Listen to this episode to learn more.
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15:54
Episode 149: Your Dream Life Comes With Responsibility
Mitsy discusses the misconception of becoming AND being wealthy that she sees a lot of people get wrong. She talks about the level of responsibility you will need to take on every time you want to level up your business.
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21:58
Episode 148: Cult-Like Clientele and Why It Matters for Beauty Professionals
In this episode of Beauty & Beyond Playbook, we dive deep into the concept of a “cult-like clientele” and what it truly means for beauty professionals. If you've ever wondered how some beauty businesses build such intense loyalty t...
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31:52
Episode 147: Radial Self Trust: The Foundation for Beauty Business Success
Today Mitsy talks about the transformative power of radical self-trust in your beauty business. Learn how trusting yourself impacts client relationships, pricing, and your journey to manifesting a thriving, money making, dream beauty business.<...
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29:29
Episode 146: How People-Pleasing Holds Back Your Beauty Business Success
In this episode of Beauty & Beyond Playbook, we’re tackling a challenge many beauty professionals face but rarely discuss: the need for constant validation from clients. If you find yourself people-pleasing to keep clients happy, f...
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25:54
Episode 145: Why Late Fees Hurt Your Beauty Business
Today Mitsy dives DEEP into why she doesn't agree with late fees. She goes into the psychology of it and what is happening inside of your brain. She also touches on who can have late fees and how to create a cult like following without late fee...
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18:57
Episode 144: Building Unbreakable Client Trust for Lifelong Loyalty
Today Mitsy talks about how to discover the key elements that create deep trust with clients, ensuring they come back time and time again. This episode reveals practical strategies to build authentic connections that lead to a loyal, profitable...
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25:58
Empowering Control for Beauty Entrepreneurs
Mitsy talks about what mentorship is NOT and how she actually can help you inside of her programs. Mitsy gets emotional (when does she not haha) and shares why she feels so passionately about you making your own goals and having control over yo...
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Episode 33
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19:50
Creating Content for Your Dream Client
Mitsy dives into creating content exactly for your dream client to make money regardless on if you have 100 followers or 100k. If you are interested in more, make sure you follow Mitsy on Instagram @mitsyhernandezz
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Episode 32
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9:41
Reality Check: Crafting a Better Reality Every Day
Welcome to another episode of Dear Lash Artist. In this episode, Mitsy goes into the art of choosing a better reality every single day to fuel your success in the competitive world of the beauty industry. This episode is packed with a mindset s...
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Episode 31
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19:30
From Toes to Riches: Interview with Jas, a Luxury Pedicure Expert
In this exclusive episode, we it down with Jas, a luxury toe tech who has taken the beauty industry by storm, earning an impressive $400 for some of her pedicures. We dive deep into the secret behind her fast success, exploring her unique busin...
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Episode 30
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1:09:55
Transforming Vision into Reality: A Mentee's Journey inside of Empowered to Pursue
Join Mitsy and her mentee Harmony (all the way from Australia) as we deep dive into the power of mentorship inside of Empowered to Pursue. You'll hear a raw and inspiring testimonial from Harmony who experienced firsthand the impact of Mitsy's ...
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Episode 29
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44:01