The B2B Marketing Puzzle: Rethinking SMART Goals, an interview with Jade Tambini

We’ve all heard it before. It’s on nearly every single marketing 101 course, website, lead magnet and even blogs and tick-tock. 

The key to any successful marketing strategy is having your plan, your goals, your objectives in place first before you execute. 

And more likely than not, if you’ve done that marketing 101 course, downloaded that lead magnet or read that blog, you’ve heard what a SMART goal is. 

But what if we told you for B2B businesses, SMART goals are not so smart? And in fact, the way you are using these types of goals to grow your business actually could be inhibiting you from overcoming the true challenges you have that are preventing you from growth. 

How to develop a killer marketing plan and why SMART goals might not be the right fit for a B2B business is exactly what we’re talking about today on this episode on Mad Marketing Mums podcast with Jade Tambini. 

This episode covers:

• The challenges you could face when there’s lack of strategy between C-Suite, the board,  management and the marketing team
• What SMART goals are, why they’re improperly used
• How to set goals for marketing you business and where SMART ones can fit in
• and so much more about B2B. There’s an extra 30 minutes of Mad Marketing Mum banter after the end credits

Read the full show notes and find out more about Jade at https://madmarketingmums.com/episode28

Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.