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Mad Marketing Mums
If marketing your business online feels like walking barefoot through a field of Lego, this is for you. Introducing the Mad Marketing Mums Podcast - A *realistic* marketing podcast for time-pressured parents in business. In this podcast, you'll discover the essential marketing tactics you need to grow your service-based business with social media, with actionable tips and sustainable strategies that are realistic for time-pressured parents who run their own business. Episodes include a blend of content marketing strategy with a time-saving focus, marketing mindset, best-practice tips for Instagram, TikTok, LinkedIn, and more, plus conversations with industry professionals such as Todd Collins, Suz Chadwick Austin Armstrong, Jade Tambini and Dennis Yu. You'll walk away with actionable tips and feeling empowered to make marketing decisions that work for YOU and your lifestyle - not for an algorithm!
Mad Marketing Mums
The B2B Marketing Puzzle: Rethinking SMART Goals, an interview with Jade Tambini
We’ve all heard it before. It’s on nearly every single marketing 101 course, website, lead magnet and even blogs and tick-tock.
The key to any successful marketing strategy is having your plan, your goals, your objectives in place first before you execute.
And more likely than not, if you’ve done that marketing 101 course, downloaded that lead magnet or read that blog, you’ve heard what a SMART goal is.
But what if we told you for B2B businesses, SMART goals are not so smart? And in fact, the way you are using these types of goals to grow your business actually could be inhibiting you from overcoming the true challenges you have that are preventing you from growth.
How to develop a killer marketing plan and why SMART goals might not be the right fit for a B2B business is exactly what we’re talking about today on this episode on Mad Marketing Mums podcast with Jade Tambini.
This episode covers:
- The challenges you could face when there’s lack of strategy between C-Suite, the board, management and the marketing team
- What SMART goals are, why they’re improperly used
- How to set goals for marketing you business and where SMART ones can fit in
- and so much more about B2B. There’s an extra 30 minutes of Mad Marketing Mum banter after the end credits
Read the full show notes and find out more about Jade at https://madmarketingmums.com/episode28
Connect with us:
- Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
- Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au
