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Mad Marketing Mums
If marketing your business online feels like walking barefoot through a field of Lego, this is for you. Introducing the Mad Marketing Mums Podcast - A *realistic* marketing podcast for time-pressured parents in business. In this podcast, you'll discover the essential marketing tactics you need to grow your service-based business with social media, with actionable tips and sustainable strategies that are realistic for time-pressured parents who run their own business. Episodes include a blend of content marketing strategy with a time-saving focus, marketing mindset, best-practice tips for Instagram, TikTok, LinkedIn, and more, plus conversations with industry professionals such as Todd Collins, Suz Chadwick Austin Armstrong, Jade Tambini and Dennis Yu. You'll walk away with actionable tips and feeling empowered to make marketing decisions that work for YOU and your lifestyle - not for an algorithm!
Episodes
62 episodes
The Mad Marketing Mums have left the building
We have some bittersweet news to share. After an incredible journey of 60 episodes, the Mad Marketing Mums podcast is coming to an end.We've had the privilege of interviewing inspiring marketers, sharing our knowledge and experiences, an...
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Season 6
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Episode 61
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9:06
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Ep 60. Overcoming Procrastination, Perfectionism and Self-doubt with Lauren Tilden
Hello and welcome back to the Mad Marketing Mums podcast. Today, we're tackling some of the biggest mental barriers and mindset blocks that small business owners face when it comes to marketing their business: procrastination, perfe...
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Season 6
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Episode 60
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1:02:35
Ep 59. Challenging the Traditional Sales Funnel with Fiona Killackey
Are your customer interactions giving 'one night stand' rather than the lasting relationship you hoped for? If so, it may be time to re-visit your customer journey. Helping us navigate (and disrupt!) the traditional sales funnel, is Bus...
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Season 6
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Episode 59
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1:10:10
Ep 58. Marketing Snack Box: The Consistency Cure - Event Recap
In this episode the Mad Marketing Mums discuss content consistency. Kryshla shares insights from her recent speaking gig for the Celebrate Society members and we explore how being more consistent with your content can solve common conten...
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Season 6
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Episode 58
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20:23
Ep 57. Get Noticed or Get Lost - Branding Essentials with Tara Ladd
Welcome back to the Mad Marketing Mums podcast! In this episode, we sit down with Tara Ladd, founder of Your One and Only and cohost of Brand & Butter, to delve deep into the world of branding and brand identity. Tara and her team at Your O...
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Season 6
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Episode 56
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1:25:46
Ep 56. Meta's Verified for Business Subscription Saga: What It Means for Your Business
This Snackbox episode explores the new subscription model rolled out by Meta for Facebook and Instagram, dissecting what it means for small business owners navigating the pay-to-play landscape of social media. Kryshla and Clem provide a detaile...
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Season 6
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Episode 56
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24:42
Ep 55. Maximise Your Marketing with Facebook Ads: Expert Tips from Anna Shipley
Thinking about running paid ads for your business? Paid ads can be a great addition to your marketing strategy; working hand-in-hand with your organic efforts to amplify your existing results and get your business in front of more eyes.
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Season 6
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Episode 55
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33:01
Ep 54. Projecting Success: Using Your Voice to Grow Your Business with Sally Prosser
If you're like many of our listeners, the thought of stepping in front of the camera or speaking at an event is as attractive as trying to put shoes on a toddler who just doesn’t want to leave the house. You started your business for freedom an...
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Season 6
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Episode 54
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53:28
Ep 53. Instagram’s New Interactive Stickers
Instagram has just rolled out four new interactive stickers for Instagram Stories. In this Snackbox episode, we explore each one and give you ideas on how to leverage them for your business. Here’s what we’ll cover:...
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Season 6
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Episode 53
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19:07
Ep 52. Marketing Snack Box: 7 Binge-Worthy Creators To Follow For Marketing Updates + Advice
Following the previous episode (episode 51), where we shared our favourite marketing emails, today we've curated a list of *some* of...
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Season 6
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Episode 52
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9:48
Ep 51. Marketing Snack Box: "Must Read" Marketing Emails
How can you stay up-to-date with the ever-changing world that is marketing and social media? In this bite-sized episode we're sharing our favourite "must read" newsletters that will actually make you look forward to opening your inbox!P...
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Season 6
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Episode 52
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9:48
Ep 50. Electrifying the Trucking Industry with Social Media: Edison Motors' Unlikely Journey with Chace Barber
Today's episode takes us on a bit of a detour from our usual guests who are within the marketing and business world.We're thrilled to welcome Chace Barber from Edison Motors to the show. If you’ve been following the Mad Marketing M...
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Season 6
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Episode 50
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1:10:04
Ep 49. The Power of Podcasting with Laura McRae
Have you ever thought about starting a podcast? Perhaps you've been put off by the tech or worrying about the sound of your own voice. In this episode, we delve into the world of podcasting and discuss why it is such a useful marketing ...
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Season 6
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Episode 49
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39:48
Ep 48. Marketing Snack Box: A Case Study on Reesa Teesa and TikTok Storytelling
"Hello. Welcome. We all know why you're here." Now if you've heard these words and immediately know who we are talking about, then we know which side of TikTok you're on. On this snack box episode of the Mad Marketing...
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Season 6
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Episode 48
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28:26
Ep 47. Marketing Snack Box: Instagram's Testing of Hashtag Limits and Carousels for Reels
Welcome to the first episode of our new Marketing Snack Box - a series of short episodes where we'll discussing hot topics and giving you quick tips and ideas that don’t necessarily warrant a full podcast episode but are worth chatting a...
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Season 6
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Episode 47
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17:57
Ep 46. The Evolution of TikTok: What's Next for 2024
TikTok has come a long way since its heyday as the dancing app favoured by teens. In this episode we explore how TikTok has evolved since it burst onto the social media scene, new features you need to know about, and recommendations for leverag...
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Season 6
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Episode 46
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52:17
Ep 46. ChatGPT Insights: How Small Businesses Can Maximise AI in 2024 with Ami Williamson
ChatGPT was released in November 2022. What a roller coaster ride it has been for businesses of all sizes since its release.When it first burst onto the scene, ChatGPT was hailed as “the tool that can do all the things” - the saviour to ...
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Season 5
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Episode 45
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47:01
Ep 45. From Inbox to Income - Strategies for Email List Mastery with Sky Bailey
Email marketing. Now, we all know the power of email marketing, but have you ever considered the benefits of actively growing an email list, beyond the obvious? Today, we're joined by Sky Bailey, an expert in the field, to shed ligh...
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Season 5
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Episode 44
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59:50
Ep 44. 7 ways to boost your social media engagement today
If you're a business-owning parent, balancing family and business is a familiar challenge. Especially after big events like Black Friday, keeping your business's online presence active and engaging can seem daunting. This episode is here to pro...
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Season 5
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Episode 43
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39:31
Ep 43. Social Media Trends and Predictions For 2024
It's the most wonderful time of year: Time for our annual attempt at predicting the future of social media so you know where to focus your time + energy as the new year rolls round.This year’s predictions cover all manner of socia...
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Season 5
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Episode 42
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48:53
EP 42. How To Make an Impact on Social Media in 2024 - Summary of the Sprout Social Index™
We read The Sprout Social Index™ so you don’t have to!What is the Index? It’s an annual report created on behalf of Sprout Social (a social media management software provider) that outlines key social media trends and data ...
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Season 5
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Episode 41
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38:22
Ep 41. How to Spot a Scam and Keep Your Meta Accounts Safe From Phishing Attempts
With the rise of Meta platforms like Instagram and Facebook, scammers are becoming increasingly sophisticated. Recently Clem received a scam message that looked incredibly legitimate and we spent almost an hour discussing whether or not the mes...
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Season 5
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Episode 40
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23:04
Ep 40. 7 Ways Marketing Your Business is Like Having a Toddler
Do you ever feel like getting people to click on your well-crafted call-to-action or watch the Reel you spend hours creating is as tough as getting your toddler to eat their veggies? If so, this episode is tailor-made for you! Today...
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Season 5
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Episode 39
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27:01
Sleaze-free Strategies to Make the Most out of LinkedIn for Your Service-Based Business
PLEASE NOTE: We had a number of technical issues with this recording and it is a little jumbled in parts. Ella does share a lot of great tips so it's worth a listen.______LinkedIn - you either love it or hate it, ...
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Season 4
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Episode 38
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52:52
Biohacking Your Business: Syncing Work and Your Cycle to Double Your Energy and Focus with Tanessa Shears
This one’s for the ladies… As a small business owner you know that growing a business goes beyond creating funnels, creating content, or running ads. It's also about consistently showing up to your desk with energy, a clear mind, and focused th...
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Season 4
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Episode 37
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43:53