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The B2B Conversion Podcast
The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.
The B2B Conversion Podcast
Episode 15: The skills B2B marketers need to be successful in CRO
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Kirsty Dawe
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Season 1
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Episode 15
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Kirsty and CRO expert Patricia Behre discuss how to create a matrixed CRO strategy to support multiple divisions within your business and the skills B2B marketers need to embark on their CRO journey.