The Franchise Scale Up Show with Guy Coffey
Welcome to The Franchise Scale Up Show hosted by Guy Coffey. Guy is an entrepreneur, franchise veteran, and co-founder of a successful franchise brand.
Join Guy as he dives into real-world stories, strategies, and insights from inspiring entrepreneurs, industry experts, and thought leaders.
Discover actionable advice on launching, scaling, and sustaining a meaningful business while thriving in life. From solo episodes breaking down simple, effective strategies to candid interviews uncovering challenges, breakthroughs, and success secrets, this podcast is your go-to for honest, practical guidance.
Whether you’re just starting out or scaling to the next level, The Franchise Scale Up Show will empower you to build a business, and life, you love.
Episodes
49 episodes
The Hiring Playbook That Saves You Time, Money, and Stress with Justin Lund
In this episode, I sit down with Justin Lund, a business coach and hiring strategist who’s helped hundreds of companies simplify growth by mastering their hiring systems. We talk about why so many founders struggle to build great teams, how “un...
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Season 3
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Episode 8
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34:29
How to Plan Your Next Move in Business and Franchising
Every entrepreneur has chapters—moments that define where they are, what they’ve learned, and where they’re going next. In this solo episode, I talk about the importance of recognizing your current chapter in both business and life. Whether you...
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Season 3
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Episode 7
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11:04
Franchise Law 101: Legal Requirements Every Emerging Franchisor Must Know with Kevin Hein
Before you grow your franchise, make sure your legal foundation is built to last. Because one wrong move in compliance could cost you more than a lawsuit—it could cost you your entire brand.In the first episode of a special franchise...
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Season 3
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Episode 6
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14:45
Act Big, Start Early: Why Franchisors Should Build Like They’ve Already Scaled
Most founders wait until they’re “big enough” to create systems, host conferences, or formalize franchise agreements—but that’s the wrong move. In this solo episode, I share how acting big early helps you simplify operations, strengthen culture...
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Season 3
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Episode 5
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15:00
Leadership, Leverage, and Legacy: Lessons from a Franchising Visionary with Jeff Dudan
What does it take to scale a brand from one location to hundreds without losing control? In this episode, I sit down with Jeff Dudan, founder of AdvantaClean and CEO of Homefront Brands, to talk about focus, leverage, and the mindset behind sus...
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Season 3
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Episode 4
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41:00
Scaling Smart: Amrit Dhaliwal on Building Walfinch with Purpose
Franchising isn’t about selling units as fast as you can. It’s about choosing the right people, building the right systems, and creating a culture where franchisees thrive. In this episode, I sit down with Amrit Dhaliwal, founder of Walfinch, a...
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Season 3
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Episode 3
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44:22
The Truth About Franchising: Systems, Not Shortcuts
Franchising looks glamorous from the outside: collect fees, sell territories, and let others do the work. But if that’s your mindset, you’ll burn cash and burn your brand to the ground. In this episode, I walk you through the five truths of fra...
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Season 3
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Episode 2
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16:46
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5 Questions to Ask Before You Franchise Your Business
Franchising can multiply your brand—but only if you’re truly ready. Move too soon, and you’ll burn equity, fail franchisees, and risk collapse. In this episode, I share the five critical questions every founder must answer before franchising th...
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Season 3
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Episode 1
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8:30
Season 3 Trailer: The Franchise Scale Up Podcast with Guy Coffey
The toughest leap in franchising isn’t starting—it’s scaling from 10 to 100 units. That’s where most founders stall out, not because their concept is weak, but because chaos takes over.I’m Guy Coffey—franchisor, franchisee, and growth st...
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Season 3
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0:43
Protecting Your Digital Assets: Paige Wiese on Scaling the Right Way
Digital marketing isn’t just about pretty websites or SEO campaigns. It’s about protecting the foundation of your business—your domains, logins, hosting, brand files, and the digital assets most entrepreneurs never think about until it’s too la...
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Season 2
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Episode 8
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24:52
No Studio, No Problem: How to Start Creating Videos That Sell with Jimi Gibson
If you’re still avoiding video because you think it’s complicated, expensive, or “not for you,” this conversation will change your mind. Jimi Gibson from Thrive Agency has been in marketing for over 20 years, and he’s watched video go from big-...
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Season 2
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Episode 7
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26:18
The Franchise Dating App: How Wefranch Is Matching Brands with Buyers with Mariyam Shamshidova
In this episode, I sit down with Mariyam Shamshidova from Wefranch to talk about how data, technology, and human connection are reshaping the way people get into franchising. From parsing FDDs to creating curated pitch nights across the country...
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Season 2
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Episode 6
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25:42
YouTube and Franchise Success with The Franchise Coach, Tariq Johnson
In this episode I sit down with special guest Tariq Johnson of Franchise Empire.Tariq transitioned from a struggling entrepreneur to a successful franchise consultant and YouTube personality with over 42,000 subscribers.We discuss...
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Season 2
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Episode 5
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31:23
Get a grip on your business - EOS with Landon Eckles
In this episode I take a deep dive into the Entrepreneurial Operating System (EOS) with expert Landon Eckles. Landon shares his journey from founding the successful Clean Juice franchise to becoming an EOS implementer. W...
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Season 2
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Episode 4
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30:42
How Coaching Transformed My Business with Hardik Chodavadia
In this episode I sit down with Hardick Chodavadia, a successful business owner in the dental field with seven offices in Austin and one in McKinney, Texas. This conversation dives into the importance of leadership, the role of coac...
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Season 2
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Episode 8
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24:23
Building A Wellness Franchise with Katie Gillberg
In this episode I chat with Katie Gillberg, founder and CEO of Hydrate IV Bar, a wellness spa specializing in IV therapy and NAD Vitamin Injections. Katie shares her entrepreneurial journey, starting her business in Denver in 2016, ...
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Season 2
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Episode 7
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29:08
Demystifying Financing and Raising Capital for Franchise Businesses with Boris Katsnelson
In this episode I welcome Boris Katsnelson of Black Iron Advisors to discuss the intricacies of financing, M&A transactions, and raising capital for small businesses, particularly in the franchise space. Boris shares his extensi...
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Season 2
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Episode 6
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33:01
Building a Home Services Franchise with Daniel Feltman
In this episode I interview Daniel Feltman, co-founder of The Garage Floor Company. Daniel shares his journey from a state trooper to a successful entrepreneur in the franchise space. We discuss the inception and growth of his compa...
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Season 2
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Episode 5
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28:46
Insider Tips for Selling Your Business with Jennifer Ramos
In this episode I speak to Jennifer Ramos, a business broker and certified exit planning advisor based in California, about the key factors that make a business sellable.We discuss clean financial records, minimizing personal expenses th...
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Season 2
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Episode 3
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28:41
Business Acceleration Tips with Ford Saeks
In this episode of Conversations with Coffey, I sit down with Ford Saeks, a serial entrepreneur and expert in business acceleration. With over 17 companies under his belt, Ford shares his journey from starting a business at 15 to helping organi...
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Season 2
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Episode 2
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29:36
Transform Your Franchise with Expert Coaching - Angela Cote
In this episode of Conversations with Coffey, I'm joined by the incredible Angela Cote, founder and CEO of AC Inc. Angela offers key advice for both emerging franchisors and seasoned entrepreneurs.Angela shares her fascinat...
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Season 2
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Episode 1
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30:36
One take episode: Why people in business MUST keep loose ties in place
This is a short episode that suggests keeping in touch with people. Loose ties are where your fortune could be made, and you can serve others.
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3:49
How to Beat Chipotle & Starbucks on Site Selection
In this episode Guy is joined by Edgar Cepuritis from Cafe Zupas. Edgar gives us a run down on what it takes to find the ideal real estate for a successful franchise and how he beat major companies like Starbucks and Chipolte in obtaining the b...
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Season 1
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Episode 15
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36:27
Entrepreneur Fitness - Simplify Nutrition and move on with your day
Quick bonus episode on how I simplify nutrition.
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4:20
The Art of Convenience: Transforming Habits and Boosting Productivity
Discover how the art of convenience can be your secret weapon in building better habits and achieving your personal goals. Inspired by my journey in the franchise beauty industry, I reveal how simply choosing a gym nearby or removing temptation...
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Season 1
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Episode 19
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2:53