The Franchise Scale Up Show with Guy Coffey
Welcome to The Franchise Scale Up Show hosted by Guy Coffey. Guy is an entrepreneur, franchise veteran, and co-founder of a successful franchise brand.
Join Guy as he dives into real-world stories, strategies, and insights from inspiring entrepreneurs, industry experts, and thought leaders.
Discover actionable advice on launching, scaling, and sustaining a meaningful business while thriving in life. From solo episodes breaking down simple, effective strategies to candid interviews uncovering challenges, breakthroughs, and success secrets, this podcast is your go-to for honest, practical guidance.
Whether you’re just starting out or scaling to the next level, The Franchise Scale Up Show will empower you to build a business, and life, you love.
The Franchise Scale Up Show with Guy Coffey
5 Questions to Ask Before You Franchise Your Business
Franchising can multiply your brand—but only if you’re truly ready. Move too soon, and you’ll burn equity, fail franchisees, and risk collapse. In this episode, I share the five critical questions every founder must answer before franchising their business.
From testing your concept in multiple markets, to ensuring strong unit economics, to preparing yourself for the franchisor role—these questions are the difference between a brand that scales and one that stalls.
Key Takeaways:
- Market demand: If it only works in your hometown, it may not travel
- Unit economics: Franchisees buy profits, not potential
- Systems: Your business must work without you in it
- Founder role: Your job shifts from operator to franchisor
- Capital: You’ll need 18–24 months of runway before royalties sustain you
Timestamps:
00:00 Introduction: The Risks of Franchising Too Soon
00:17 Welcome to the Franchise Scallop Show
00:48 Question 1: Market Demand
01:32 Question 2: Unit Economics
02:39 Question 3: Systems and Processes
03:26 Question 4: The Founder Role
05:07 Question 5: Capital and Timeline
07:21 Key Takeaways and Conclusion
07:54 Final Thoughts and Call to Action
Franchising takes strategy, not guesswork. Before you take the leap, answer these five questions honestly.
If you want to go deeper—whether it’s building infrastructure, accelerating sales, or preparing for private equity—visit guycoffey.com and book a free franchise growth strategy call. I only partner with founders who are serious about scaling smart and protecting their vision.
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey