The Franchise Scale Up Show with Guy Coffey
Welcome to The Franchise Scale Up Show hosted by Guy Coffey. Guy is an entrepreneur, franchise veteran, and co-founder of a successful franchise brand.
Join Guy as he dives into real-world stories, strategies, and insights from inspiring entrepreneurs, industry experts, and thought leaders.
Discover actionable advice on launching, scaling, and sustaining a meaningful business while thriving in life. From solo episodes breaking down simple, effective strategies to candid interviews uncovering challenges, breakthroughs, and success secrets, this podcast is your go-to for honest, practical guidance.
Whether you’re just starting out or scaling to the next level, The Franchise Scale Up Show will empower you to build a business, and life, you love.
The Franchise Scale Up Show with Guy Coffey
The Hiring Playbook That Saves You Time, Money, and Stress with Justin Lund
In this episode, I sit down with Justin Lund, a business coach and hiring strategist who’s helped hundreds of companies simplify growth by mastering their hiring systems. We talk about why so many founders struggle to build great teams, how “unicorn hunting” kills momentum, and the proven process that makes hiring faster, smarter, and less emotional.
Justin shares his step-by-step framework for building confidence in your hiring decisions, testing candidates effectively, and hiring in the right order—starting with admin roles and growing from there.
Key Takeaways:
- Why most founders hire emotionally—and how to stop
- The “Delegation Priority Pyramid” for hiring in the right order
- How to attract quality candidates without endless recruiting
- The power of “test projects” to evaluate fit before hiring
- Why systems, delegation, and mindset create true freedom
Time Stamps:
00:00 Publishing the Job Ad
00:26 Introduction to the Franchise Scaleup Show
00:57 Meet Justin Lund: Business Coach Extraordinaire
01:37 The Challenges of Hiring
02:08 Justin's Journey into Coaching
04:01 The Importance of Hiring Right
06:09 Framework for Effective Hiring
09:41 Building a Hiring System
10:56 Creating a Talent Bench
13:36 Refining the Hiring Process
19:18 Hiring Challenges and Emotional Decisions
19:51 Implementing Test Projects in Hiring
20:09 Real-Life Examples of Test Projects
21:05 The Importance of Following a Hiring Process
22:49 Testing for Viability in Different Industries
26:33 The Three-Step Framework for Business Owners
27:07 The Importance of Systems, Delegation, and Mindset
30:30 Real-Life Impact of Implementing Systems
33:19 Conclusion and Final Thoughts
If hiring feels like chaos, it’s time to build a process that works for you—not against you. Justin’s playbook takes the guesswork out of growing your team.
Visit guycoffey.com to book your free franchise growth strategy call. Let’s build the systems that give you time, clarity, and control.
Visit Justin Lund online:
Website: https://propelyour.com/
LinkedIn: https://www.linkedin.com/in/justin-lund-propel/
Instagram: https://www.instagram.com/itsjustinlund
Youtube: https://www.youtube.com/@itsJustinLund
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey