Thriving Alcohol-Free with Mocktail Mom
Are you afraid the fun will end when you quit drinking? Are you nervous about what you will drink instead of your favorite alcoholic beverage? Welcome to the Thriving Alcohol-Free podcast with Deb, the Mocktail Mom. This is the place for delightful conversations about non-alcoholic cocktails and the joy of sober living. We celebrate authentic freedom of life without alcohol. There are many great podcasts about getting sober, but in this podcast, we will focus on the delicious world of non-alcoholic options and the fun of living each day without a “mommy wine headache.” After almost nine years of trying to moderate and promising "I will just have one," Deb broke up with Chardonnay and loves to share the freedom & fun of an alcohol-free lifestyle. You, too, can thrive and be free from alcohol. Join Deb’s membership & make mocktails together during her weekly virtual Happy Hours, plus gain access to her beginner mocktail course. The direct link to join is ThrivingAlcoholFree.com Follow on Instagram or TikTok @Mocktail.Mom Website: MocktailMom.com
Thriving Alcohol-Free with Mocktail Mom
EP 136 | Sober Founder | Redefining Recovery and Entrepreneurship with Brian Miller
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Discover how Brian Miller transformed his life from deep alcohol dependency to building a successful non-alcoholic spirits brand and becoming a thought leader in sobriety.
In this episode, Brian shares his personal recovery story, entrepreneurial journey, and insights on redefining sobriety beyond traditional methods.
Key Topics:
- Brian's personal path to sobriety and the significance of May 16, 2022
- His book, The View from a Windowless Basement (available on Amazon)
- The story of launching Seir Hill: overcoming product challenges with humor
- How sobriety shifted from a project to a way of life
- The impact of trauma therapy and alternative recovery paths
- The role of community, purpose, and health in sustaining sobriety
- Developing non-alcoholic beverages: from concept to market success
- Insights into the non-alcoholic spirits industry and Charlie Sheen's Wild AF
- Practical advice for those struggling with alcohol addiction
- The importance of authenticity in brand storytelling and marketing
Connect with Brian:
- Visit NoneForMe.com to receive his weekly sobriety newsletter and follow him on Instagram @SoberFounder
Resources:
Shop Online for Non-Alc with code MOCKTAILMOM
Send me a message about the show!
Replay of the Mocktail Summit is available now!
Join the community of mocktail-loving ladies in the Mocktail Social Club.
- Instagram: @Mocktail.Mom
- Mocktail Book: The Happiest Hour
- Website: MocktailMom.com
You are loved. Big Time Cheers!
Welcome And Mission
SPEAKER_03Welcome up, friends, and welcome to the Thriving Alcohol Free Podcast. I'm your host, Deb, otherwise known as Mocktail Mom, a retired wine drinker that finally got sick and tired of spinning on life's broken record called Detox to Retox. Let this podcast be an encouragement to you if alcohol is maybe a form of self-care for you, or you find yourself dragging through the day waiting to pour another glass. I am excited to share with you the fun of discovering new things to drink when you aren't drinking, and the joy of waking up each day without a hangover. It is an honor to serve as your sober fun guide. So sit back and relax or keep doing whatever it is you're doing. This show is produced for you with love from the great state of Kentucky. Thanks so much for being here and big time cheers. Hey friends, it's Deb. Welcome back to Thriving Alcohol Free. I am so excited. Today we have Brian Miller with us. If you're not following him on Instagram, you all need to. His Instagram handle is Sober Founder. He is the founder of Sear Hill. Am I saying it right?
SPEAKER_00Yes, Sear Hill.
SPEAKER_03Say everything wrong.
SPEAKER_00No, you never write.
SPEAKER_03Saying everything wrong. I'm going to read your bio, but I'm so happy you're here. Welcome, welcome.
SPEAKER_00I'm happy to be here.
SPEAKER_03Yeah, yeah. Thank you. Okay, Brian Miller is the founder of Sear Hill, a premium non-alcoholic spirits brand he built from the ground up and later sold to Better Roads. Congratulations, uh, where he now serves as a partner. In addition to his work in the alcohol-free beverage space, Brian writes and speaks about long-term sobriety through his platform, noneforme.com, and is the author of The View from a Windowless Basement, a book exploring alternative paths to recovery for those who didn't find their fit in traditional programs. You and I uh we met on Instagram. Well, how I've met pretty much everybody in my sober communities on Instagram. And uh then we connected, oh, because of Better Roads and stuff, we were on a Zoom together, and you mentioned your book, or you mentioned, I don't know if you even called it a book at the time. You mentioned it like as an essay. Is that what you said?
SPEAKER_00It's like Yeah, it was a it was an essay that I wrote in I think 2018, and it had gathered some some traction online. And when I mentioned it to you, your your response to it was like super encouraging. I'm like, you know, maybe I should dig that out and do something more with it. So that's actually you were part of the reason it became a book.
SPEAKER_03I cannot believe that. And I ordered it when you when you posted that you came out with your book, The View from a Windowless Basement, which I the title alone, it just stopped me in my tracks because that's what it is, right? There's you're in this windowless basement, but you know, here's the view. This book I couldn't put down. It's a tiny little book, it's so easy to read. I have so many pages folded over. I put some post-it notes today so I could at least remember try to where to go when I went when we were talking. But um, it's so excellent, and I just cannot recommend this enough for anybody who is um on a sober journey. It's excellent. So congratulations to you. But I want to talk about want to hear about your sober story and like kind of how'd you get here? How'd this all start?
When AA Didn’t Fit
SPEAKER_00Well, first of all, thanks for having me. And thank you so much for the kind words about the book. It's it's a little bit more than a book, right? It's putting a piece of myself out there. So to have you say such kind things really means a lot. Um so I, you know, uh my entire adult life, I was the first one at the happy hour and the last one to leave the happy hour. And I had coworkers pull me aside and say, I'm a little worried about you, are you okay? And it was always, I'm fine, I'm fine. Um, I always knew in the back of my mind I had a troubled relationship with alcohol. I come from uh a family history of alcoholism. So it was it was always something I wanted to address, and and addressing it was always in the future um because I was just enjoying alcohol too much at the time. Um and so I always knew that AA is out there. So when I get serious about this, I'll just go to AA, that'll be that, and I'll move on with my life. And so it it got disruptive to my life, um, and to my work in particular. So I started going to AA, and AA didn't work, and and I did all the things. Uh, I did that, I I got a sponsor, I got two sponsors, um, went to meetings on a regular basis, uh spoke to my higher power. I mean, all the things that they tell you to do. I embraced it. And, you know, I don't I don't want one of the things that's really important to me is I don't want people to think this is an anti-AA book.
SPEAKER_03It's not, it's definitely not.
The Switch To Life As The Project
SPEAKER_00It's not meant to be at all. Um I met a lot of men in AA who would have walked through walls to get to help me get sober. It wasn't their fault that it just simply didn't work for me. Part of it is I'm an introvert. It's one of the reasons I drank. I I lubricated um in in social environments. And then to be in this sort of forced social environment where I was forced to text people and forced to tell people I wasn't drinking, I just it just made me want to drink.
SPEAKER_02Yeah.
SPEAKER_00So I began a journey. Um, it really started with Annie Grace's book, um, This Naked Mind, which which is wonderful. I mean, the opening paragraph had me. I mean, she narrated my existence in the opening paragraph. And in a lot of ways, this book is an homage to that. It's a little bit more direct, but it's it's this idea that there's lots of ways to get sober. Um and there's lots of places to put your energy other than alcohol, and that helps you get sober. So um so I I tried thing after thing after thing. Um, I tried online groups, I read just about every book you could find at the time. There's more now, but at the time there weren't that many. Um and I wish I had the secret for the audience, but on May 16th of 2022, standing in my front yard, um I I stopped drinking. I never I I haven't gone back, I haven't had a craving. Um I I can't fully explain it. Um on the one hand, I didn't do much, and on the other hand, I did everything. So uh yeah, May 16th, 2022, I uh May, May 15th, I suppose, I took my last drink. May 16th is my sobriety date, and I and I've been over at her since. And sort of, as you alluded to, mixed in in between there, I was the founder and am the founder of Sear Hill Non-Alcoholic Spirit. So it's sort of always trying to pour my energy into this alternative to to alcohol, and and so that's how that came about.
SPEAKER_03Amazing. Okay, yes. On um, I think it's on page 59 when you talk about May 16th, 2022. Sobriety stopped being the project and life became the project.
SPEAKER_01Yeah.
SPEAKER_03Like how did that switch what switched? What switched where it stopped being like life just became the project? Stopped being about sobriety.
Rethinking Day Counting And Mindset
SPEAKER_00I I wish I knew that if I could, if I could hodl that, if I could, if I could put that in a book, I I'd I I'd be a very wealthy individual. Um but I will say the the experience has been for me. Um I'm focused on my health. I go to the gym every day, uh, focused on building real friendships, um much more so than I than I ever have in my life. And I'm 52 years old. I'm kind of starting again, you know. I'm like, yeah, I'm I'm I'm I had lots of friends, but when I say friends, I had lots of people I went to bars with and and would go to happy hours with and and things like that. Um it's different now. It I'm building real friendships um based on common interest and uh shared values. So I can tell you that life is very different. I I I can't fully explain how it happened, but I don't think about alcohol, and I certainly don't go to any meetings. Uh again, I'm not disparaging anybody who does go to meetings. For some people, that's that's great. Maybe I do go to meetings because I go to a gym every morning and it's a group session, and yeah, and there's great people in there, and and most of the people there actually know my story and they know that I'm there 50% physical to be physically fit and like 50% to just simply get my head on straight every morning and remind myself I've got to I've got to just keep walking a straight path.
SPEAKER_03That's awesome. That's so awesome. I love okay, page 21, you say um the promise of a different path. You say recovery is not a single path, it's a menu, and lasting sobriety is not a streak, it's a state of mind.
SPEAKER_00Yes. Yeah, absolutely. Yeah. I mean, you know, I have this sort of love-hate relationship with counting days. Yeah.
SPEAKER_03Yeah, yeah, yeah. Yeah.
SPEAKER_00It's like I, you know, on the one hand, you you're you're, you know, you're making it bite size one day at a time, right? But on the other hand, if you're counting days, you haven't made a commitment to sobriety. Um, having said that, I'm at 1,374 days. There's something nice about that, right?
SPEAKER_03Okay, it's so funny you say that. Cause right, like I have it on my phone, like the little counter or whatever, and I don't necessarily keep track, but I do like to look at it and I'm like, oh my gosh, like look, and you look at it and you go, like, there's a comma in that number. Like that's huge, right? But I'm not every morning waking up thinking, like, okay, it's day this, it's day, like it's not drudgery to count the day. I don't even count it, but like to look at it, to see that number is exciting.
Trauma, Triggers, And The Broken Off Switch
SPEAKER_00Yeah. It's more of a collection, right? You've you've yeah, and and there's a definitely a sense of accomplishment, uh, a feeling of accomplishment in in the experience. But I don't wake up like exactly what you said, I don't wake up saying, okay, I'm not going to drink today. I don't think about it. I don't, it doesn't and you know, I didn't I didn't dive too deeply into my addiction, but during COVID, it got pretty bad. And it was a daily, it was a daily struggle. Um and to think that just a few years later, now I'm completely out of it. I'm I'm blessed. I'm I'm I'm truly blessed.
SPEAKER_03What a miracle. It really is. Yeah. Yeah. Yeah. Yeah. COVID was so rough for so many of us. I mean, 1231, 2020 was my first day alcohol free. And because COVID was kind of similar. It was like it just, I went from like wine mom, you know, wine mom extraordinaire to like the Olympic, you know, gold medalist of like, let's start drinking at three, you know, let's start thinking about it all the time. Um okay, page 36. You say alcohol creates the discomfort, it temporarily, temporarily relieves. Alcohol, and then on page 37, alcohol is not a remedy. It is a fire, it briefly pauses while it pours gasoline for later. That sentence, it is a fire, it briefly pauses while it pours gasoline for later. Isn't that so true? Like it does, it just pauses right. Like maybe you zone out, maybe that grief is relieved for a few minutes or whatever, pauses, but it's just pouring gasoline on for the future. It's not doing anything to really help.
SPEAKER_00No. No, and I I actually did quite a bit of trauma therapy as as part of my recovery and part of my just desperate um plea to find something. And and and I I did discover a lot in that that alcohol was sort of masking over a lot of the the feelings I had from my childhood. And you know, all of us have these things, right?
SPEAKER_01Sure, sure.
SPEAKER_00Um I also I also describe it as simply a broken off switch. Um, you know, and I by the way, I still have that broken off switch. Um, I just channel it towards other things. Like, for example, I I mentioned the gym. If I don't go to the gym in the morning, I'm kind of as itchy and scratchy as I was when I didn't drink. Like I I need that.
SPEAKER_01Yeah.
SPEAKER_00Um, and and and I gotta I have to be careful around sweets and things, you know. If I if I have a uh you know something indulgent that I enjoy, you know, just like with alcohol, it starts out on a Friday night and it ends up Tuesday morning, you know. Yep, yep, yep.
SPEAKER_03You're finishing pie for breakfast. Exactly.
SPEAKER_00So uh that's that's an aspect of my life, like just the broken off switch that I have to um that I have to keep an eye on constantly.
Founding Sear Hill
SPEAKER_03Kind of control. Yeah, yeah. Okay, so how then did you say, okay, let me start a brand. Let me start Sear Hill and let's tell us the story of that. Because I love I love hearing founder stories. I love your your handle, sober founder. I mean, couldn't be better. So share your share your founder story.
SPEAKER_00Um, I uh so my true day job professional uh career was a creative director. Um I I I've been a creative director for 30 years. I I have a degree in graphic design. Um and I started an agency called Miller Smith in in 2014 with my partner Ian Smith.
SPEAKER_01Okay.
SPEAKER_00Uh very it was a wonderful experience, and we were very fortunate to have some really uh key clients like Diaggio. We were the agency of record for Crown Royal, so we did all the digital marketing and web design for Crown Royal. Really? As well as several other brands, yeah. So I had familiarity with the uh the alcohol industry through that relationship, and I actually met um the guys from Seedlip because when we were working with Diagio, uh Diaggio fought SeedLib. Um, so we had we had great clients. We grew the business to about 14 people, and because of some of those client relationships, we were acquired. Um a company called LaPine here in Connecticut acquired our agency to to expand their capabilities into digital marketplaces. So as part of that acquisition, uh I received a non-compete covenant. So I I and it was pretty severe, it was five years. So starting in 2017, I could not do graphic design or creative direction and marketing um for sale uh for five years. So when I left that organization, I I worked out my contract and and left that organization. I I really wanted to honor them. They they were good. They we secured positions for every member of the team. Um we were really proud of. So I had some capital from that acquisition. I had to get out of being a graphic designer. I had this struggle with alcoholism. Um, and I had just met the founders of Seedlip. So all you put all those you put all those things into a pot, and what came out was Sear Hill. Um Sear Hill is the road I live on. This is Sear Hill right here. Uh, it's a barn that was built in 1744. Um, it's been a farm for 200 years. Um when I moved into this house, I bought searhill.com just because I'm a URL nerd. And I've how many URLs do you have?
SPEAKER_03Because that's it's always the question. How creative a person is is like how many URLs they have.
SPEAKER_00I don't know how creative I am, but I I you're very creative.
SPEAKER_03You're very creative. How many URLs?
SPEAKER_00I'm almost ashamed to say, like, I'd rather tell you how much I drank.
SPEAKER_03I'm ashamed. I'm ashamed to say how many URLs I have. All these ideas. I'm like, oh, I should get a dot com. I should get a dot com.
SPEAKER_00Yeah, it's embarrassing. Exactly. Yeah, it well, like we just talked about having commas in in our years of sobriety. I'm gonna have this in your comma in the number of URLs.
SPEAKER_03I know I get all these notices and it's like, do you want to renew? I'm like, yeah, sure, let's renew it. Maybe this is the year I'm gonna do that business.
SPEAKER_01Right.
SPEAKER_00Right. Okay, sorry, I interrupted you.
SPEAKER_03I'm sorry, I totally interrupted you.
SPEAKER_00No, it's okay, it's fine. I I just keep collecting them and uh I I'm actually uh the happiest with none for me. Three syllables says all I need to say, so I I'm I'm happy with that one.
SPEAKER_03It's a good one.
Product Launch Lessons And Growth
SPEAKER_00Um so yeah, I I started, and right when I started Sear Hill, the pandemic struck. And um which which you know obviously was tragic in a lot of ways, but it in this particular sense, it was a little bit of a blessing because the world went on pause and I didn't feel this overwhelming pressure to to rush out a product into the market without it being ready. So I actually hired a senelier from from Greenwich, Connecticut, um, Greg Rubin, he's the owner of Horse Neck Wines, really great guy. He helped me develop the flavor profiles. Um and and and we developed it over the course of about nine months. And this is funny. Um, so we we developed from about February till about August or so, so six, seven months, and we started shipping in early September. And I I'll never forget this. We shipped our first set of orders. We we actually had quite a bit of pre-orders. Um that's awesome.
SPEAKER_03That's awesome.
SPEAKER_00It was it was amazing, and it was the pandemic, so a lot of people were shopping online. So we had we kind of had some some excitement around the brand. And we shipped our first orders on Wednesday, and by Saturday afternoon, our first review came in. I thought, oh, this is gonna be great. I can't wait for this. And I'll never forget it. In fact, if if we ever do a Sear Hill office, I'm gonna put this on the wall.
SPEAKER_03Um no, oh no, what is this?
SPEAKER_00This stuff tastes like turpentine filtered through cat litter.
SPEAKER_03Shut up. You need to make a commercial of like demonstrating. Yes, it's hilarious.
SPEAKER_00I was I was I was devastated by that. And and really I thought, oh god, I've wasted all this money. I've wasted all this is a total failure. But that lasted about 15 minutes. Then I thought, well, you know what? When I was 16, 17, 18 years old, and I was rooting around in my parents' liquor cabinet, and I found a bottle of maker's mark, and I put it in a glass and took a sip. You know what it tasted like? It tasted like turpentine filtered through cat litter. Totally. So I thought, well, maybe I'm actually on to something here. You nailed it, you nailed it. Yeah, it's not meant to be iced tea, you know, it's it's supposed to have a bold, powerful flavor. So obviously we weren't going for turpentine, but um, I I I didn't feel so bad about that. And then we kind of were off and running. Um, wow. We had it was it it still is, it was a great experience. Um super proud of our rum, biscuan. Uh it it uh has won a gold medal in the LA Spirits Awards three years in a row.
SPEAKER_03Wow, wow, Brian. Congratulations.
Better Roads Acquisition And Fit
SPEAKER_00Yeah, and and you know, we thank you. And and we were we were at one point in every home goods across the country, every shop right in the northeast, and that's when Better Roads came came calling and wanted to. Better Roads is an amazing organization, two great founders, Dan and Chris. Um it's a marketplace that they also have their own owned brands. They have a wine, they have a ready to drink, um, they have several wines, Wander and Found, and and and then they have Sir James Ready to Drink, and they wanted to expand into Spirits. Amazing. So they acquired Sear Hill. Um, and and I've been working closely with them on their marketing and on their branding, and and it's just done a it's it to the extent that the acquisition of my agency was not that successful, and it wasn't, it wasn't a good fit afterwards. This has been the complete opposite. Great people, um, you know, great mix, great, great connection. Um nice. So it it's been a terrific experience.
SPEAKER_03Couldn't ask for more, really. Yeah, really perfect marriage. Yeah, perfect marriage. Yeah, it's perfect for them. Yeah, Better Roads is amazing for anybody who's not not isn't shopping currently online. Make sure to check out Better Road, we'll put a link below for Better Roads. Yeah. And a little discount code. Then get a discount. I think Mocktail Mom will give them a little, a little discount. It'll help with tax, at least sales tax or something. You never know, right? Yes, yes. Um, what encouragement do you have for maybe somebody who's struggling right now or kind of in that place of like, you know, how do I get out of this?
Hope For The Newly Sober
SPEAKER_00You know, this sounds so cliche. Um but I mean it. If I can do it, anybody can do it. I mean, I I I don't like to talk about how deep in I was, but I was deep in. And I and I and I felt I felt such a feeling of desperation. And and and just to close that story, you know, I I went to AA and it didn't work. And then I thought, oh my god, what what now? Like this, this was my parachute, and I'm I'm pulling my parachute and nothing is happening here. Um so I know firsthand the the true feeling of desperate. I almost get emotional just just talking about it because yeah, that feeling of of being trapped. And then you know, you of course you see these Instagram reels and TikToks, and they seem to express um exactly what you experienced in like a uh 15-second video, but it but it truly is. I've seen it a number of times. I was drowning in three inches of water. All I had to do was stand up, all I had to do was step away from it. And and I don't, I'm telling you, I don't miss it. Um, I I don't crave it. I I don't think about it. I drink Red Bull. Um on a Friday night I'll have a Red Bull. Um of course I'll make a Sear Hill and and Coke, you know. Um but I I really don't there was just m way more bad than good. So I I don't I don't miss it at all.
SPEAKER_03Yeah. I love that that you're like drowning in three inches of water.
SPEAKER_01Yeah.
SPEAKER_03I've never thought about it that way, and it's so true, right? Like just stand up, like you you're yeah, you're free. You are free to go, you know, move about the cabin, you're okay.
SPEAKER_00And and you almost have to work to do. That. You have to put yourself in that situation to have it be lethal. And that's what I was doing for 25 years. Yeah.
SPEAKER_03Yeah. Yeah. Okay. Yes. And you're drinking, I think right now you're drinking what? Wild AF? Is that right?
SPEAKER_00Wild AF.
SPEAKER_03Which is uh Charlie Sheen's new non-alcoholic beer, right? And this is available through Better Roads.
SPEAKER_00It is.
SPEAKER_03Um Okay, and I've got my electrolyte drink. Big time cheers to you, right?
SPEAKER_01Oh wonderful. Cheers.
SPEAKER_03Yeah, cheers, cheers. So happy that you're here. Yes, tell me about tell me about Wild AF. Mm-hmm.
SPEAKER_00So that's well, it's delicious. It it it tastes maybe too much like beer. Um it's uh it it's produced by Harpoon.
SPEAKER_03Okay.
Wild AF And Favorite NA Picks
SPEAKER_00And uh Charlie it has Charlie Sheen's name on it, and it's very cool. It's it's wonderful. It it's delicious. Um it's called Cold Gold. And it's uh it's got Charlie Sheen's uh wild thing image on it, and it's great. And we we've been doing some Better Roads has is been part of the launch, and we've been doing some work with with Charlie and and the team silent group that put that put it all together, and it's that's so cool. It's been a great experience, yeah.
SPEAKER_03That's so cool. Okay, what are some of your favorites? So obviously Sear Hill, um, but like if you're is there like a non-alcoholic wine, just like do you are you a non-alcoholic wine drinker or not really? It's okay if you're not.
SPEAKER_00I am, yeah. Well, it's funny. I don't I am, I don't have a lot of experience with it, and and I'm going to sound like a company shill. I I truly enjoy the wander and wander and found.
SPEAKER_03Yeah, it's good, it's so good, actually. Yes. No, it's it's fine to say that. Yes, it's excellent.
SPEAKER_00Um I I mean that, but but I will say I have not I have not tried a wide variety.
SPEAKER_03Yeah, yeah. No, it's okay that you say it's so funny because somebody was asking me, um, I had sponsors for the Mocktail Summit for each day, and somebody was saying, like, oh, well, like, what are the brands you're really like, are they are brands really that you like? And I'm like, no, no, those are the brands I really like. Like, I'm not asking someone to, you know, I'm not gonna represent something that I don't really love. Um, yeah. Okay, so how about like a ready to drink? Is there a ready to drink can that you kind of gravitate for or something, a couple of them that you love?
SPEAKER_00I really like uh parch. Um you know, I've Isla Byrne was actually a client of mine at uh um when when I was Miller Smith and she was at Diagio. Um so early on when she joined that organization, I I believe as an advisor, um, I I got to I got familiar with the product and and I I just think it's delicious. It's that's awesome. It's very, very unique. Um uh and it's to me, it's everything a non-elk RTD should be.
SPEAKER_03Yeah, yeah. If you're out and about, if you're going to a restaurant and you want to order like a mocktail or something, is that and they don't have anything on the menu, is there something you ask them to make you or um not really, no.
SPEAKER_00I I'm kind of a diet coke guy. Yeah, yeah.
SPEAKER_03Are you Coke Zero or Coke or Diet Coke?
SPEAKER_00Diet Coke.
SPEAKER_03Diet Coke. Okay, I'm Coke Zero, team Coke Zero. Oh, really? Yeah, yeah, yeah.
SPEAKER_00I'm actually a Pepsi Zero guy and a Diet Coke guy out of the fountain. Um that's uh honestly, that's my restaurant. That's my restaurant drink.
SPEAKER_03Perfect. Yeah, yeah, nothing better than a Diet Coke or a Coke Zero at the restaurant. That's what I love to order when I go to Texas Roadhouse. Or they have mocktails on the menu now, actually. Um yeah, okay. So great to talk to you. I want to make sure everybody signs up for your newsletter, which they can do so by going to noneforme.com. You guys make sure you sign up for Brian's newsletter. Make sure you follow him on Instagram, sober founder, and get yourself a copy of the view from a windowless basement. Grab a few copies, buy one for a friend. I cannot recommend it enough. Seriously, it's excellent. Thank you for writing this. And um, I just I love it. I'm so, so happy for you. And congratulations to everything with Sear Hill that you're doing at Better Roads. You're doing great things, Brian. And your life is making a huge difference um in the lives of others. And it's just, it's so important to right. We're at this stage in life. It's like we're in our 50s. Like, what are we doing? You know, what are we doing? We want to make make a difference, and you are so yeah.
SPEAKER_00Well, thank you so much. And and so are you, right? Thank you. You're you're right there. So um, thank you so much for having me. I I really appreciate it. I've I've admired you and your content for so for so long. This is happening.
SPEAKER_03Thank you. Oh, thank you. Well, it is a joy to have you as a guest, Thriving Alcohol Free, and um, we will talk to you soon. All right, big time cheers, Brian.
SPEAKER_00Thank you.
SPEAKER_03Big time cheers to you for tuning in to the Thriving Alcohol Free Podcast. I hope you will take something from today's episode and make one small change that will help you to thrive and have fun in life without alcohol. If you enjoyed this episode and you'd like to help support the podcast, please share it with others, post about it on social, send up a flair, or leave a rating and a review. I am cheering for you as you discover the world of non alcoholic drinks and as you journey towards authentic freedom. See you in the next episode.