102: Run a Facebook Ad Already

Facebook Ads Course, Live Help 4/29!

We talk about why “visibility” feels worse than ever for family photographers and why going viral rarely leads to steady local bookings. We share a simple, hyperlocal Facebook ads approach that builds trust fast, warms people up through repetition, and turns clicks into real sessions. 

• why viral posts often attract other photographers instead of local clients 
• updating the “always run an ad” advice to focus on hyperlocal, offer-specific ads 
• why you do not need an ads manager for a simple local campaign 
• the biggest reasons photographers’ Facebook ads flop: generic copy, weak CTA, wrong destination, stopping too soon 
• how runway works and why six weeks is a better minimum than one week 
• what a high-trust landing page needs so people can book without DMs 
• a practical local setup: radius targeting, strong creative, location-specific language, $1 to $10 daily budget 
• how repetition warms leads and can lift your organic visibility too 

My Instagram + My Membership

Transcript

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Why Visibility Feels Broken

SPEAKER_00 0:00

Hello. Okay. I know I've been. Am I I'm sorry. Um okay, we had fa we had we had things. We had breaks and things and things were going on. Um okay, so we are going to be talking about Facebook ads don't close the episode. Okay. I know, I know that this is a touchy point for a lot of you because you've either been in a crappy training where you were where like, and this has happened to me, I'll just say I've been in crappy trainings where the ad is like this huge promise, right? And then you go in there and you're like, either it's so simplistic that you don't get enough information and what they're actually trying to sell you is like some other thing, or it's overly complicated and created by someone who has like a PhD and pressing buttons and like you just can't follow along. So if that's been your experience, or you've run ads in the past and they haven't worked. So just hear me out, okay? So as you know, I'm in I'm in the trenches with all of you and this visibility issue, and um, okay, first of all, everyone is is is having trouble with visibility. I'll say that that is universally true. Anyone who's like, I'm not, they're a unicorn human and something happened to them, and that's great. Um, I've actually had a lot of visibility, but not but not necessarily on my session stuff. I had a lot of visibility on my a post I made in January that's at like almost four million views about just like the my general c matriarchyral views. So that was my worldview, and I wanted to center it and have it be known, but like it wasn't directly tied to sessions. And then I have another post that has a ton of views that's about my feelings on um photographers trying to bully everyone into going faceless. So I have two posts now that do have visibility, so there is visibility available, right? And so if you happen to get a post and it goes viral and it's tied to sessions, and you book a ton of sessions from that, then you are obviously not included in this visibility conversation. I will say that having gone viral many times now in my life of various things, um, oftentimes it brings more headache than it does good. Because often the things that go viral are not like, hey, book these sessions. They're controversial opinions like mine, or they are uh something that is super inspiring. So I see photography posts that go viral because in the marketing membership, every single week I send out marketing ideas that include marketing ideas for each of the six booking paths that I teach in that membership, as well as for trending reels, just in case people want to try them. And so often the trending reels are things that are trending and have a lot of use. So the interesting thing, I guess what I should do is sometime, excuse me, I inhaled a little dust bunny, is reach out to those photographers with those viral reels and be like, hey, have you seen an uptick in booking from these viral posts? Because the other thing too is when I read the comments, it's so many other photographers, you know, because like anything tied to photography, if it goes viral, a lot of times it's other photographers making it viral, sharing it. Um, I heard on another post, I can't remember, or a podcast about social media, and this woman said that she actually checked in with a lot of people who are sharing her post, and she was like, Hey, if you're sharing this post, like what are you sharing it to? I'm just curious because I don't see it showing up in your stories or anything. So, like, what are you sharing it to? And it was people just sharing to their other Instagram account to save the idea for inspiration. So then you have this bloated metric, which is actually just people saving and sharing that idea so they can use it themselves. That doesn't actually bring you good local visibility, right? So, like a local viral piece of content could serve you very well. That I feel like is a very rare piece of content. In the past, if you listen to this podcast, you know that I have said these

The Case For Always-On Local Ads

SPEAKER_00 4:04

words. I think every photographer should have a low-cost Facebook ad running at all times. I'm going to amend that statement a little bit and say that every family photographer should have a specific local Facebook ad running at all times. Because some of you, many of you having done one-on-ones, how the one-on-ones are turning out is that majority of the one-on-ones are people just wanting to set up Facebook ads. And so what I'm trying to decide is like, um, what I think I want to do, I have a course on Facebook ads. This is a rant, I haven't been on here in a while, so you're just gonna have to listen to me rant for a second. I have a course on Facebook ads. It basically the course came about of me trying to figure out the absolute most simple way to get ads out into the world. So that is what that is what it is. That's what the course is. It's not go into the back end of Facebook ads manager and create from there. It's like the other systems that I found to make that system more simple because the overcomplication of the Facebook ads atmosphere is what turns people off in the beginning because they're like, what the heck do any of these buttons ever mean? So that was my initial reason for doing that course is because I was like, this is people are charging so much money for this information that it's actually quite simple. Um, and I feel like too, it's funny, there's a lot of people who teach Facebook ads who definitely don't want you to know that it's even more simple than it has ever been, and that they try to convince you that they need to be running your ads for you. I will say with 100% confidence that you do not need anyone to be running your ads for you unless you are extremely profitable and you're just doing it because you don't want to spend 15 minutes doing it. Um, that's kind of my maybe my controversial opinion after playing in these waters for the last year. Um, so anyway, then what I realized on the one-on-ones is people can still take the course, but not have the ad going to the proper place, or the copy can be not very generic. People tend to to, for some reason, when they create an ad, they tend to go like very generic copy that's not catchy or fun or salesy or uses any sort of like sales psychological trick. I mean, you do it is a sales post. It's like when you're scrolling on on Instagram or Facebook and something catches your eye, oftentimes it's the copy that's written on there. And and a lot of times it's crappy copy that is that's shady. So it's like, you know, I see for other photographer educators and they're like, I booked out my entire year with this $3 Facebook ad. And then you get in there and you're like, Susan, no, you didn't. But anyway, it gets you to click because it goes to your your core emotion, which is like, I want to more bookings. I want to crack this code, I want to figure out what other people know that I don't know that's keeping me from ex success, right? That's the whole psychology behind ads and what and what they make, what, why it works. I mean, it's well documented. There's you can major in that in college. Um, like the psychology of, I don't know if you can major in that. You can major in psychology. Here's what you could do if you're going back to college right now. You go to major in psychology and have a minor in marketing. And probably what you're gonna learn a lot about is sales psychology. Um, okay, so I'm just saying it's a well-documented thing about we know what makes people click on to things. So the reason I'm amending that sentence is because it was too generic of advice for people to follow. That's what I have found. Because I'll have someone who will like do a one-on-one with them, and then they're like, I took your advice and I ran this ad. And I go on there and I and it's like very generic copy, not local, no call to action. It's it's very what I'll say in no shade to anyone running ads like this, but it's very easy to scroll by, right? So I've been playing around with them a lot, and it has been not expensive and very effective. And so there's no reason for me like to there's I get I could see how if I was like a shady operator, I could be like, I cracked the code and then No, it's just it's just fairly simple. Um, and it doesn't need to be complicated. And but I know that for a lot of people it's not as innate as it is for me because I'm so invested in marketing and I love testing and trying, and I'm totally fine flopping and failing.

Getting Hacked Then Booking Fast

SPEAKER_00 8:25

Um my freaking Facebook ad account got hacked on Friday because I was stupid and I and I got fooled by this thing that looked super legit from OpenAI, and it was clearly a hack, but it came from their email address, and it and I double-checked it and came in on the the link and it was actually going to open. I mean, it was such a such a sophisticated hack. But I fell for it because I was going to test what it was promising was how to test open AI ads. And I'm love to test ads on things, like I love to test Pinterest ads, I love to test Google ads, I'm always testing ads. So I was like, ooh, I don't know if this is legit. So I did the thing where I go reply, you know, and it showed populates the email address, and it was an open AI email address, but it was just uh there was a slight misspelling in the in the first part of the email address that I didn't catch. So, like that sort of thing. So I tried it, then I went through the back end to the link, copied the link into his browser, tested the security, all of it was good. I still got duped, okay? So then I told this story in my membership. But basically, I woke up on Friday and someone had a $2,500 a day ad spend on my account selling basically a glove that is a taser. So, what it looked like from the outside world is that Fiona Marco photography was, you know, shifting gears from family photography to weapons, just a straight switch. So, of course, this was alarming and I got it shut down as fast as I could, not before they completely drained my PayPal account. But anyway, I'm not I'm not trying to say that I'm like have everything figured out. I'm out here trying. Like, I feel like I'm a good example of that, if nothing else. I did get it fixed after my very you can get to an actual human with meta. This is the one benefit I learned. If you have a biz, if you have a Facebook account, if you have like a sorry, if you have an ads account, you can actually talk to humans who work at Facebook, which if you don't have an ads account, you barely can talk to them. Um, so anyway, my friend Rowdy, not sure if that's his real name, helped me through it and we got it figured out. But the second I the reason that I'm so happy, like excited, not about selling weapons, but just because I've got back into my ads game, and so I had to redo my ads because I had obviously that person had taken down all my ads. So I got my ads rerunning. So I have two running right now. One is a studio ad for my studio sessions, and the other one is a senior ad. Okay. So like I put the ad up yesterday, two hours later, I got a booking for studio sessions from the ad. And then an hour after that, I got another one. And like what I was telling a friend of mine who is probably listening to this podcast, um, is that it feels that level of like um visibility feels like stories 2018. And if you weren't in the Instagram world in 2018, what it looked like for a lot of photographers and why I should have been doing marketing coaching then because it was so much easier, is I would basically say, I have an opening at the mountain on this day. And 100% of the time, those would be booked by the end of the day from my stories because my story views were massive. My story views are so sad. It's so random and sad, actually. It's like one day it's super low, even though I'm talking about cool stuff, and then I'll like post like the most random thing, and it's like 2,000 people read your stories. I'm like, well, great. Mark Zuckerberg slash whatever that other guy's name is. This was just a completely random story, not even about my business. So anyway, this sort of visibility of that dollar, that is a three dollar a day ad, the studio one, is so hyper local and the copy is local, everything is local, everything the the the traffic goes to this info page about the studio sessions that's super helpful and says everything that we're gonna do, and there's a booking link right there. So I didn't speak to either of these people before they booked. The bookings were there, they came in, I sent them their little thing like thank you so much for booking. Here's the styling information, here's the directions, done. Like when we think about what we want business to feel like, being in business to feel like, it's that feeling where you're like, okay, I have something to sell. And yes, it's emotional, and yes, it's artistic, and yes, it is me putting myself out there, but I have this thing and I'm super passionate about it, and I want you to do it with me, right? And no one does. And it's like so defeating. It is you feel like you feel this that that happens to me all the time because if you notice my Instagram is super active, constantly testing stuff, and so there'll be things that I'll do and I'll be like, oh, this this is gonna be the thing that no ignored one person like likes it. Like I've had posts in the year 2026 with almost 14,000 followers that three human beings have liked. Three. So I just want you to say, I know that feeling. So Facebook ads, very, very hyper, hyper local, very specific high trust, feel like a little bit of glimmer of getting back to that feeling of of marketing working, because that has been the hardest thing. Everyone is just running around like chickens with their heads cut off, wondering what the heck to do. We see people that we that we think have answers, and all of the answers or help is like gatekeep kept behind either super expensive courses or maybe even outdated courses or masterminds or whatever. And I mean, I'm definitely if if someone were to come into my business as like a mentor, they'd be like, you are criminally undercharging, especially for the membership. I know that because I show up once a week live and answer questions. You can post your marketing material in there and I'll look at it for you. Like $35 a month is literally pretty much what it costs to get an oatmeal latte these days. Not really, but sometimes it does feel that way. Okay, so basically, I just am updating my advice. Every photographer should be running a hyperlocal, hyper-specific with sales-driven language ad for what they're offering. If it's seasonal, then you can't, you need this runway. I talk about runway. Probably runway is the word I've said the most on this podcast, shockingly. But like if you're if you're trying to book May, let's talk about Mother's Day, okay? If you're trying to book Mother's Day sessions, get

Why Most Ads Fail Quietly

SPEAKER_00 14:44

the ad up right now, like tomorrow, because you need it needs time to fuss around for a few weeks before it settles in. And obviously, that ad that I posted about my studio shoots got results right away, probably because I keep running ads to the same uh parameters that are just based on location. So, like I have a lot, it could, it has a lot of information about me, right? If someone's starting from the ground up and they're running an ad, it's going to send it to the silliest individuals in the United States at first. And the amount of people I've talked to who have then been like, oh, the data's broken, I'm stopping it, is so high. So, like, you have to stick with it. Because if you've only ever run an ad for one week, you haven't even come close to tapping the potential that is Andromeda the creepy IAI tracking robot. Like, we need to let that lady man robot arm what's the word? Simmer, uh no, marinate. We need to have it marinate with all the people and show your stuff to a bunch of people. So if you think about that, if like Andromeda the Creeper is showing your ad to a bunch of people and the copy is really good and it's hyper local and and it has it has good imagery and it leads to a good landing page, eventually the correct people are going to start to tune in. And then the robot who has no emotion in the game is just like, okay, these are the people, right? So if your ad is super generic and it doesn't talk about anything local and it's it's AI written um text that's clearly just like these moments should be treasured. Like there's not enough information for the creep to work. We have to give the creep enough information for it to find the people. So once we do that, it does start to click and it feels really exciting because it's not that expensive. It is expensive though. Like I it's not, I mean, it's not expensive. It's not nothing, is what I'll say. And like expense is relative. So like $3 a day is very expensive to a photographer who's only booking one session a month and in true panic mode, and it's literally nothing to a photographer booking 10 sessions a month. It's totally dependent on where you are. But what I'm trying to say is that my stance is unless you are willing to show up like a friggin' rock star on Instagram every single day with completely catered content towards what you are booking, showing behind the scenes, telling people all about your sessions, walking people through, being extremely vulnerable, consistency, consistency, consistency, right? Unless you're willing to do that, you're probably gonna have to pay for visibility unless you have an email list. And if your email list works and you are booked out for the whole year from your email list, why are you even listening to this podcast? So, like, I feel like most people are not in the email bucket. There's people that are using their email list well and they're doing better than a lot of people, but there's still people that majority of family photographers still need visibility. The triangle would be a Facebook ad, an organic social system where like you're just even showing up to make sure that your Instagram is current and you're talking about relevant things. An email list in a solid website. It's like an octagon of if you just do four things, that would be that would be the system to do. Because for me, what what I started noticing is that like for my senior ad, I have another ad that's doing really well for seniors. So, like today, I just got a girl who came over and followed my Instagram and I went up to her profile because that's my data. And I'm like, she's she's I the all the kids often put like what high school they're at and the year they're graduating in their bio. So I'm like, oh my gosh, this is a current junior in my county. There's no way I would have reached her without that ad. Zero, zero percent chance. So that's what I'm talking, like, unless I I don't even know what I would what I mean, I could have done an organic post, but I just told you about many organic posts that I put a lot of effort into that Bob, Sarah, and Steve liked, who were also family photographers in New Jersey. So that doesn't actually help me. So getting this feeling back of being like, things are working. And obviously, I have lots of sessions booked and I'm not in in a detrimental situation here, but I know that the majority of family photographers that I work with are in that position. And even I feel like like I like to, I feel very comfortable. I just made that word really clunky, if I have 10 sessions booked a month, and I haven't hit that every single month this year. And that makes me feel a little a little weird because I'm like, oh, I don't, that's my comfort spot. Like I like to be there, and if I'm not there, then like what do I need to do to get there? So I'm that's what I'm saying in the same boat as everyone else, but I'm also like an annoyingly empathetic person. And so when I do my one-on-ones or I listen to people in my membership, or my DMs are probably 80% of people talking to me about their marketing problems, which I'm fine with. I want to know. I want to know what you guys are struggling with. I'm like, we need to fix this. We're doing it. Majority of family photographers are doing it wrong. It's probably gonna cost you a little bit of money. It's gonna, it's marketing is effort. That's the bottom line. I I just want you to know I have five pages of notes on this episode, and I I this rant is I haven't even touched them. Let me just see what I wrote. Hold on. Okay, so this is so one of the things I wrote down, like these kind of like cute little sentences that work like the big audience feels like the chase on Instagram, right? So it's like I see these people still in the year 2026 going on to Facebook groups and being like, I only have a thousand followers. What do I know? It does that doesn't matter. That literally, literally does not matter. You need the right people to see it because you need local people to see it. And and Instagram is just not set up that way. It's just not for the most part. I've said before TikTok is better. I have a local feed on my TikTok, and then I learned that not everybody has that. If I go onto my local feed on TikTok, it's literally every business in my county who started a TikTok account. It's crazy local. So there are other social media platforms that are more local, but I feel like for the most part, family photographers relying on Instagram, it's not local unless they're writing it's not, it's just not because family photographers are such such so inspired by other family photographers, we just throw the algorithm out the window. So this can this this targeting can get around that, right? There's still going to be family photographers that look at your ads and and like anytime when a student of mine, if I see their ad, I screenshot and I send it to them. I'm like, hey fine, it's working. Um, so I'm obviously looking, but I'm not, but it's way less of a percentage. So here's the thing: you still need consistent work. You still need to send people somewhere that builds trust. You cannot send them to your homepage. It's just not, unless you are a senior photographer who only photographs seniors or you're a newborn photographer and you only photograph newborns, then sure, send them to your homepage where hopefully on that homepage it is a pathway to booking within your website. For the majority of people, they're they're doing more than one thing. You can't send people to a generic place, right? So one of the things That people don't realize about Facebook ads because they're like in every training and in everyone who's who's teaching them, it's like for you know, online mentors or courses or or there's not a lot of education around local, hyper local Facebook ads, and they are so effective. They just they are they are it's so good at showcase everyone and their mom is on Facebook or Instagram for the most part in your area. So it's such a good way to get to those people. Um so I so I know that you there was also this mind blog for me in the beginning where I was like Facebook ads, I feel like are more for um like big players, people who are just trying to market across the whole country. And I didn't even realize how well local Facebook ads work really until it was actually my husband's handyman business that I started an ad for him, and he basically built out his almost his first year on a $1 a day local ad for local handyman work on Facebook that I was like, oh, this is this is really working well. And then I'm like, and then I was like, who else is a service-based local business? Maybe me. Could it be me? It is me. So then I started to redefine, and then the education that I've taken on Facebook ads, beyond actually taking education from Facebook itself, which they actually offer a lot of help, is through other people who work with local Facebook ads. Okay, so here's why most photographers' ads don't work or why they think they won't work. So they go way too broad. So this is this is my change of advice. I used to say run a generic Facebook ad on your account at all times because you needed to gather the data to be able to retarget. That advice with the with the addition of Andromeda is pretty much gone. So, like now, you need a specific ad. It doesn't have to be seasonal, like it doesn't have to be like spring sessions, but it needs to be like specific family sessions. It's helpful if it's spring. Like if you were doing a campaign where you had four ads you were running every year and each one started uh eight weeks before the season and you were running that ad up to the season and through it, and then you switched and you started running that, they would probably overlap a little bit, but that would be like a good uh Facebook ad strategy. And a lot of people are expecting instant bookings. And I know that I just said that my ad got instant bookings, but it's because I have been on there for a while. If you are a Facebook ads newbie and you go on there, you're probably not going to get an instant booking, but it is a warming tool. So the people who click on the ad will keep seeing the ad. That's the beauty of it. The other issue is they don't run them long enough. This is so, so clear in my one-on-ones. I'll talk to people and they'll be like, I I took your advice and I ran an ad, and I'm like, how long do you run it for? And like the m 80% of the time they tell me a week. That's just not it's just not long enough. Like, I would say six weeks minimum. Week offer is a problem or like a really unclear message. So, like, it's too generic. It's like you're trying, excuse me, you're trying to talk to everybody. We're not trying to talk to everybody, we're trying to talk to like this this one person. The kids app area current junior is who my senior ad is talking to. The the Kitsap area families who want a studio shoot. That's what I'm talking to in that. It's like specific.

The Simple Local Ad Blueprint

SPEAKER_00 25:36

Um, okay, so here's like the basic parts of a visibility, a local visibility ad. You have a targeting of a radius of 10 to 25 miles. You don't really choose anything else. In the past, in the past, like two years ago, if I was telling you this, I would say, you need an audience with kids from zero to 10 or expecting moms and their interest or parenting local. No, all of that is gone with Andromeda. You don't need to do that because your copy is what brings people in. Your copy is what tells the targeting tool who to search for. Creative is necessary. You're creative, your images in the ad are are necessary. I have had the best results putting text on the image, putting local text on the image. That has been very good for me. Like having actual the call out to who I'm looking for right on the ad. Um, you need to have copy that is emotional, simple, and local. Like it cannot be treasured moments for you and me. It needs to be very specific. It needs to be of your soul, it needs to be salesy a bit. Like get out of your own comfort zone on that. Your budget can be one to ten dollars a day. It doesn't, it's not like I so first of all, as someone who just sold weapons for $2,500 a day, I was able to see the metrics of that ad because I was running it, of course, my taser glove. So I was like, well, what while even though they stole all my money, let me just look at the data. Because if I'm not anything, I'm not curious. I said that wrong. So I looked at the data and for $2,500 a day, this ad was going to be seen by three million people a day. So obviously, if you came into some money or an inheritance and you wanted to just book out your entire year, you could probably spend $10,000 on ads and book out a hundred thousand dollar a year business. And that's what some of these like guru people will say. Um, they'll be like, Yeah, I see this in the Boudoir community, I see this in the wedding community. There's this lady on a TikTok who I follow who's like, I have a $500,000 a year photography business and I run on ads. So, like that, if you look at what the money puts in and the output of the visibility, it, you know, obviously it makes sense. But I'm not saying that you guys need to do that. I'm just saying that's what we're looking at. So the ad is not just some people will will run an ad and it's like, it's like now, like book now. It doesn't have to be that. It has to have some salesy language, but usually someone will see your ad five to ten times, like in their in their experience, before either Facebook's like, okay, I showed it to them 10 times, they're not interested, they're like off the list, or they're looking at it every time. That's why they keep seeing it. So every time they're seeing it, they're building a little bit, a little bit, little bit more trust. So you want to have it be the tricky part is it needs to have, it needs to be supported for people who are booking immediately. So, like where they land up needs to be high trust and availability available, the availability to book because that's how I booked my session so quickly, my studio once, because the people saw the ad, they liked the images, they came through the booking page. It was super high trust, it was super had tons of images, information, and I embedded the booking link right there on the page, and bam, they took that, they just followed the line and I had the booking show up in my email. So you need that to happen, but you also have to have the ad have compelling enough good creative that the person who's seeing it over and over is like, oh, I like it, ooh, I like it, ooh, I like it. It's like a, it's like that. You know, you don't just want to have it be a picture of a hand. Like obviously, it needs to be your best work, like your best seasonal work, put it out there. Okay, so if you have ads working for you, it can compound your visibility a little bit because your organic posts will start to perform a little better because people who are viewing your ad, I've had many people who followed me from my ad. Facebook will actually give you this data point. So it'll say, This person is following you from your ad, which is like, thank you. That is extremely exciting to know that I paid one dollar for this person to follow me. Like that is, I would pay a I would pay a dollar for I'd pay a dollar for every local mom to follow me. I mean, I think most of us would. A dollar? Hello. I if I then have uh an actual visibility plan to back that up, that's better than what a lot of us have, right? In terms of who's looking. So your inquiries when they come in, they often feel a little bit warmer because the person came in through the ad, they saw the ad usually multiple times, they came onto the booking page. So right now they're they have this familiarity with your brand that you might not be able to get through your non-existent or uh once or twice a week Instagram strategy. The bookings feel a little bit easier, and here's why. When they are in that mindset. So, like, what happens to the human brain when you see something that you want? And this happens to you, it happens to me, it happens to any think of the last thing you bought online. If you've never bought anything online, you are like a mind of steel human. So don't use yourself as the example. But you looked at the thing, you're like, ooh, I like it. And then you saw it again, and you're like, ah, it's following me around. The universe is selling me something. I need this beep-da bop. And then you see it again, and then you see it again, and then you click into the ad, right? And if it's legit and the website is high trust and all those things, that is a pretty warm person coming to your site. So if your website is solid and I have a website course, these this is my thing. Like, your website has to be good, has to be good. It doesn't have to be fancy, it doesn't have to be built by someone else, it doesn't have to be the most latest and greatest, greatest, grediest creative with the best graphics and all the best tech, but it does have to be good in the way that it is simple and clear and consistent and trust building, right? So if you have all that going on, the person that arrives from the ad is already really interested, right? As opposed to when someone's scrolling on Instagram mindlessly and sees your

Course Help And Next Steps

SPEAKER_00 31:40

post because they follow you, it's a little bit colder. So that's another way to think about it. So I'm yapping for way too long, but basically, um, on April 29th, I'm going to be inside the ads course to answer any questions that you have. So the ads course is broken into two parts. The first part is building out the trust building place that people are going to land, whether that be a blog post or an info page. And the second part of the course is actually building out the ad in a really simple way. Um, and there's past lives that you can watch that I've done in there, and then I'll be showing up on April 29th as well. So if you're interested in that course, I'll link it in the bio. Um, if you want to get started with just getting going on Facebook ads, if you want help to do it, you can just book a one-on-one and over 90 minutes. I can help you set up your ad on Zoom. The issue is you need to have that trust building place built first. So if you don't have that, um, the course is probably the best place for you. Okay, I hope this was helpful and that maybe it inspired you to think that marketing that works and isn't super expensive is maybe not as far away as you thought. Hope you have a good day.