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Family Photographer Marketing Podcast
Weekly marketing tips for Family Photographers hosted by Fiona Margo of Fiona Margo Photography! Fiona has been a family photographer for the last 13 years and a marketing educator since 2017.
The most common praise the podcast receives is "no fluff, solid advice". So if you are feeling stuck or overwhelmed with marketing, tune in!
https://www.fionamargo.com
Episodes
106 episodes
106: The Next Five Years For Family Photographers
What it will take for family photographers to stay booked over the next five years as AI, search, and social media keep reshaping how clients choose who to hire. We lay out the practical shifts that build local trust and visibility, while namin...
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105: Why Photographers Stay "Busy" But Under-booked
Facebook Ads Mentoring*Milky Way Giveaway*I break down why you can feel exhausted from constant work and s...
104: Better Photos Aren't Keeping You from Being Booked
*New* One-On-One Facebook Ads HelpI cover: • seasonal demand cycles and why spring inquiries return • choosing now how winter will feel in 2027 NOW• ...
The Q1 Marketing Audit
Helpful Links:Facebook Ads Course- I'll be live 4/29
102: Run a Facebook Ad Already
Facebook Ads Course, Live Help 4/29!We talk about why “visibility” feels worse than ever for family photographers ...
101: The Six-Week Booking Sprint for Spring
90 Minute Marketing IntensiveI lay out a six-week booking sprint for family photographers who look at their spring calendar and feel that sinking “uh oh” momen...
100: If I Started A Photography Business In 2026
Need help?90 Minute Marketing Intensive 100th episode! In this episode, I lay out a start-from-zero roadmap for photographers who want ...
99: Spring Marketing Reviews Part Three
Get $50 off the 90 Minute Marketing Intensive $50 with code FEEDBACKPart Three of Marketing Reviews! Tune into to test clarity and booking path of 4 fami...
98: Spring Marketing Reviews: Part Two
Brought to you by the 90 Minute Marketing Intensive - 90 minutes gaining clarity on ONE offer, ONE booking path and website cohesion. In this episode, I a...
97: Spring Marketing Reviews: Part One
Brough to you by the 90 Minute Marketing IntensiveWe audit real photographer Instagrams and websites to find where spring offers (or main offers) get lost and ...
97: The Local Spring Strategy
Helpful links: One-On-One 90 Minute Seasonal Intensive Membership $35/mo Episode Overview:S...
95: Why You're Confusing People
Come Plan Spring in The MembershipAi Overview Class Feb 23rd We cut through offer overload and show how si...
94: Measure What Matters + Stay Visible
Ai Overview Class Feb 23rd- Sign up (free for members)Continuing to make the case for local-first marketing that leads to real bookings. I share the specific data points to track across social, blogs, ads and email, plus two classes to h...
93: Why You Should Keep Marketing Right Now
Helpful LinksOne-on-one Marketing MembershipsI unpack why continuing to market family photography during heavy news cycles is not denial but a steady se...
92: Why Your Best Marketing Asset Is Your Perspective
Helpful Links:One-On-One Mentorship on Marketing I dig into why a clear perspective beats trend chasing and how consistent offers, honest portfolio...
91: Steps to Take if you Feel Invisible
I unpack how to move from feeling invisible to building steady visibility through clarity, consistency, and confidence. The goal: narrow focus to one channel, and rebuild trust with clear offers, simple paths, and calm brand authority.•...
90: A Review of 2025 (Income Sources, Wins and Losses)
Helpful Links:Design Your Year- Jan 12th 9amMarketing Membership - $35/mo
89: Pricing Audits To Boundaries: 2026 Prep Tips
Helpful Links: Design Your Year Jan 12thWe map a simple plan to prepare your photography business for 2026 by fixing pricing, cleaning systems, and protecting your time and ...
88: If Your Brand Needs a 2026 Reset
Important Links: Join the Membership, $35/moMy InstagramI lay out a four-step reset for family photographers who want to pivot thei...
87: The Two Themes That Can Carry a Marketing Strategy in 2026
Helpful Links:
86: 2026 Marketing Help Overview
Helpful Links:Website Lab Small Group Coaching $75 off with code BF26We lay out a clear path for family photographers to grow in 2026: ...
85: 25 Marketing Lessons From 2025
We share 25 hard-won marketing lessons from 2025 that helped family photographers book faster with less friction. The through-line is trust: clearer sites, local proof, simple systems, and a human voice that makes your brand easy to choose....