You Don't Know Vietnam
Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.
Podcasting since 2022 • 63 episodes
You Don't Know Vietnam
Latest Episodes
E63: Reduce emissions AND grow economically? Why Vietnam can do both
Michaela Baur is the Country Director of GIZ Vietnam, a German development agency with more than 30 years of experi...
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Season 1
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Episode 63
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45:21
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E62: Keeping soul, changing shape: Vietnam’s evolving identity
Vietnam is changing shape fast — but its soul hasn’t moved an inch. In this episode, Ian sits down with Vinamilk creative director Chieu Pham to unpack the cultural codes that remain constant beneath the country’s rapid transformation. From anc...
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Season 1
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Episode 62
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33:36
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E61: Factory towns, gig work, and the untold side of Vietnam’s economic boom
Vietnam’s economy is booming. Foreign factories are multiplying, GDP is surging, and global investors are calling it the next Asian powerhouse. But who’s really benefitting from this rapid growth? In this episode of You Don’t Know Vietnam, Ian ...
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Season 1
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Episode 61
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32:35
E60: Why foreign leadership styles fail in Vietnam (and how to fix yours!)
Many foreign leaders arrive in Vietnam full of confidence — armed with a leadership style that’s worked everywhere else. But within weeks, frustration sets in. Teams seem hesitant, feedback is quiet, and quick wins are nowhere to be found. In t...
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Season 1
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Episode 60
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34:34
E59: Navigating the grey area that can decide life or death for business in Vietnam
"That grey area or that almost darkness within a conversation can be life and death. And if you don’t have the trust to be able to have an honest conversation, you can meet an impasse and never move forward," says CBRE's
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Season 1
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Episode 59
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30:19
