
You Don't Know Vietnam
Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.
Podcasting since 2022 • 49 episodes
You Don't Know Vietnam
Latest Episodes
E49: Vietnam’s digital shake-up: Threads, Facebook's fightback and the banking app boom
Ho Thuy Tien and Thue Quist Thomassen from market research agency Decision Lab return to You Don’t Know Vietnam to break down their latest Connected Consumer...
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Season 1
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Episode 49
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32:42

E48: How to make your global brand relevant in Vietnam - with Tammy Thi Phan
Tammy Thi Phan is a Chief Digital Marketing Officer who spent most of her professional life overseas working for some of the biggest global brands. She spent eight years working at Google in ...
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Season 1
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Episode 48
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29:55

E47: Inside Vietnam’s blockchain takeover: Cris D. Tran on grit, growth and gaming
Cris D. Tran is a leading voice in Vietnam's blockchain space. He's the Regional General Manager Web3 (SEA) and Head of Growth (VN) at The Sandbox, a community-driven application that connects brands w...
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Season 1
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Episode 47
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36:15
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E46: Vietnam market entry updates: 6 tips CEOs must know to avoid failure
Vietnam's market readiness signals are everywhere. And they are strong. GDP growth is solid YoY with no signs of slowing down, and Foreign Direct Investment is at record highs. But what should CEOs be doing to get beneath the headlines and avoi...
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Season 1
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Episode 46
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35:20
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