You Don't Know Vietnam
Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.
Podcasting since 2022 • 65 episodes
You Don't Know Vietnam
Latest Episodes
E65: What GDP headlines don’t tell you about Vietnam’s 'era of rising'
Vietnam is no longer just a fast-growing economy or a low-cost manufacturing hub. It is entering what many local leaders now call an era of rising — defined not only by economic momentum, but by diplomatic agility, cultural confidence,...
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Season 1
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Episode 65
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33:44
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E64: Let’s talk about Tết, baby — has Vietnam’s biggest holiday changed forever?
Tết has always been Vietnam’s most important moment of the year — culturally, emotionally, and commercially. For some categories, it can account for up to 40–45% of annual sales. But something feels different now.In this episode of Y...
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Season 1
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Episode 64
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30:34
E63: Reduce emissions AND grow economically? Why Vietnam can do both
Michaela Baur is the Country Director of GIZ Vietnam, a German development agency with more than 30 years of experi...
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Season 1
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Episode 63
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45:21
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E62: Keeping soul, changing shape: Vietnam’s evolving identity
Vietnam is changing shape fast — but its soul hasn’t moved an inch. In this episode, Ian sits down with Vinamilk creative director Chieu Pham to unpack the cultural codes that remain constant beneath the country’s rapid transformation. From anc...
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Season 1
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Episode 62
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33:36
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E61: Factory towns, gig work, and the untold side of Vietnam’s economic boom
Vietnam’s economy is booming. Foreign factories are multiplying, GDP is surging, and global investors are calling it the next Asian powerhouse. But who’s really benefitting from this rapid growth? In this episode of You Don’t Know Vietnam, Ian ...
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Season 1
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Episode 61
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32:35
