You Don't Know Vietnam
Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.
Podcasting since 2022 • 67 episodes
You Don't Know Vietnam
Latest Episodes
E67: Growing IRONMAN Vietnam: lessons in community, planning and reading the room
Triathlon participation in Vietnam has grown nearly 30x in a decade. And Danang is about to host its first full-distance Ironman. In this episode, Ian Paynton speaks to Rob Zamacona...
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Season 1
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Episode 67
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30:55
E66: Building a life in Vietnam: identity, business, and the search for home
In this episode of You Don’t Know Vietnam, Ian Paynton is joined by Gauthier D'haenens, a Vietnamese-born Belgian adoptee who returned to Vietnam as an adult ...
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Season 1
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Episode 66
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35:12
E65: What GDP headlines don’t tell you about Vietnam’s 'era of rising'
Vietnam is no longer just a fast-growing economy or a low-cost manufacturing hub. It is entering what many local leaders now call an era of rising — defined not only by economic momentum, but by diplomatic agility, cultural confidence,...
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Season 1
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Episode 65
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E64: Let’s talk about Tết, baby — has Vietnam’s biggest holiday changed forever?
Tết has always been Vietnam’s most important moment of the year — culturally, emotionally, and commercially. For some categories, it can account for up to 40–45% of annual sales. But something feels different now.In this episode of Y...
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Season 1
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Episode 64
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