You Don't Know Vietnam
Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.
You Don't Know Vietnam
Latest Episodes
E74: How this side hustle fragrance brand won over Vietnamese students
How do you get a Vietnamese fragrance into the top 10 men’s fragrances on Shopee in your first year... while both founders still have full-time jobs? Enter Vy Nguyen and Ngu Phan (Peter), Co-Founders of Lenoir. They join Ian Paynton...
E73: Remembering a Hanoi we once knew — with journalist David Stout
Before Ian Paynton co-founded WCC, and before journalist David Stout went on to report from Myanmar, Hong Kong, Afghanistan, Pakistan, the Balkans and Saudi Arabia, the pair spent their days making a print magazine about Hanoi. Fifteen years la...
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E72: What Singapore’s Ambassador learned from his first 10 months in Vietnam
What does Vietnam look like through the eyes of someone arriving at one of the most ambitious moments in its recent history? Ten months into his posting, Singapore’s Ambassador to Vietnam, Rajpal Singh, joins Ian Paynton to reflect on what he h...
E71: Vietnam's young people have never had it better. Or is there something we're missing?
Vietnam's young people have more opportunity than any generation before them. They are globally connected, ambitious, educated, and growing up in one of the world's fastest-changing countries. But beneath the optimism lies something else: press...
E70: I was the US ambassador to Vietnam. Here’s why I’m betting on its future
In this 70th episode, former US ambassador to Vietnam Ted Osius shares a rare, first-hand view of Vietnam’s transformation; from post-war recovery to one of the most dynamic economies in the world today. We get into the long arc of Vietnam’s gr...
