
You Don't Know Vietnam
Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.
Podcasting since 2022 • 55 episodes
You Don't Know Vietnam
Latest Episodes
E55: Can Hai Phong become Vietnam’s Shanghai?
In this episode of You Don’t Know Vietnam, Ian Paynton travels (virtually) to Hai Phong — Vietnam’s third-largest city and rising industrial powerhouse — to speak with
•
Season 1
•
Episode 55
•
37:01

E54: Why slow is better in speedy Vietnam – with kombucha entrepreneur Faya Nguyen
In Vietnam’s fast-paced F&B landscape, where trends explode and vanish overnight, kombucha entrepreneur Faya Nguyen chose a different path — and it’s working. In this episode, Faya shares how she grew her brand Cultra Brewery from ...
•
Season 1
•
Episode 54
•
27:04

E53: Meet the stand-up comedian who made Durex Vietnam hilariously hyper local
Meet Ankita Ghosh, a creative director and stand up comedian who is based in Ho Chi Minh City and runs Saigon International Comedy. In this episode of You Don't Know Vietnam, she talks about the state of stand up comedy in Vietnam right now, wh...
•
Season 1
•
Episode 53
•
35:32

E52: Is Vietnam's richest demographic being ignored by brands?
Vietnam’s Gen Z may get all the attention but there’s another demographic with deep pockets and untapped potential. In this episode, Ian Paynton speaks with Lai Tien Manh, Managing Director of market research and branding agency MiBrand to unco...
•
Season 1
•
Episode 52
•
26:07
.png)
E51: Redefining "Made in Vietnam" with the rise of homegrown innovation
Thomas Binh Do is the Director for Global Business and Cooperation at VINASA, the Vietnam Software and IT Services Association. Using his experience working with more than 600 of Vietnam's tech companies, Thomas explains why Vietnam is so well ...
•
Season 1
•
Episode 51
•
34:20
