.png)
You Don't Know Vietnam
Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.
You Don't Know Vietnam
E28: How not to lose face or get cancelled in Vietnam
Phuc Map, real name Brandon Hurley, has risen to popularity in Vietnam by mastering the art of speaking Vietnamese, and being funny with it on YouTube, TikTok and TV. He's got more than half a million subscribers on YouTube and almost a million followers on TikTok. Today, he tells me what makes his comedy work in Vietnam, why satire is so easy to get wrong, and the important of checking yourself before you wreck yourself with cultural no-nos. He talks me through the six Vietnamese tones, how to address people in the right way, and the kinds of slang being used by Gen Z in Vietnam today.
If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops.
This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn, and follow the podcast on Instagram, TikTok and X.
A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.