The Lucent Perspective
In The Lucent Perspective, host Rebecca Hastings interviews executives and leaders from the tech sector to learn about their successes, most valuable lessons learned, challenges, solutions and insights. Rebecca is an executive headhunter who has built leadership teams and helped technology companies rapidly scale. If you're looking to learn about startup and scale-up technology companies and hear from some of the most entrepreneurial and innovative leaders, join Rebecca Hastings and guests on The Lucent Perspective.
The Lucent Perspective
Growth Marketing Innovation: Generating Big Ideas That Drive Results with Neil Bruce
In this episode, I am very fortunate to have Neil Bruce to discuss the growth marketing and key trends impacting the success of marketing in tech companies. Neil, who has experience in both in-house and agency roles, shares valuable insights on the in-house agency dynamic.
Episode Highlights:
[00:02:10] Growth marketing strategies.
[00:05:37] The creation of growth teams.
[00:08:07] Retention and customer optimization.
[00:20:36] Leveraging network effects.
[00:24:13] AI-driven personalization and recommendations.
[00:33:22] Targeted advertising based on data.
[00:38:15] Using data for customer value.
[00:52:02] Building diverse teams.
[01:01:28] Empowering team members to grow.
[01:08:26] Time management techniques.
Data's Crucial Role in Marketing
In today's digital world, data is marketing's lifeblood, essential for understanding customer behavior, spotting trends, and seizing opportunities. Lack of data insights can cost revenue and customer satisfaction.
AI's Transformative Impact
AI is reshaping the marketing landscape, offering a wealth of opportunities and challenges. AI-driven personalization is enhancing customer engagement, with tailored product recommendations taking center stage. Predictive analytics, powered by AI, provides a deeper understanding of customer behavior and trends, facilitating data-driven decision-making. Chatbots, AI-powered virtual assistants, are revolutionizing customer interactions and content creation.
About Neil Bruce
Neil Bruce is an experienced digital marketing leader with over 15 years in the industry. He has worked with major global brands across 30+ markets. Neil has particular expertise in mobile marketing, having served as Head of Mobile for digital agency Mindshare in the UK for 5 years. There, he led mobile strategy and innovation, helping brands optimize campaigns through partnerships with Apple, Google, Facebook, Amazon, and more. Neil has also held senior roles at ironSource and GoDaddy. He is skilled in areas like growth marketing, startups, leadership, and digital strategy.
- Neil on LinkedIn
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Rebecca Hastings, Founder and Director at The Lucent Group
Connect on LinkedIn: https://www.linkedin.com/in/hastingsrebecca/
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The Lucent Group Ltd website - https://www.thelucentgroup.co.uk/
The Lucent Perspective website - https://thelucentperspective.com/
Rebecca has extensive talent and executive search experience supporting digital and technology businesses through complex changes and fast-paced scale-up periods. She works with businesses advising on C-level, technical, sales and commercial appointments, workforce planning, strategic talent management, recruitment processes and associated technology and employer brand development.