The Lucent Perspective
In The Lucent Perspective, host Rebecca Hastings interviews executives and leaders from the tech sector to learn about their successes, most valuable lessons learned, challenges, solutions and insights. Rebecca is an executive headhunter who has built leadership teams and helped technology companies rapidly scale. If you're looking to learn about startup and scale-up technology companies and hear from some of the most entrepreneurial and innovative leaders, join Rebecca Hastings and guests on The Lucent Perspective.
The Lucent Perspective
Scaling AI Sales Teams and Mastering Market Expansion with Daniel Codd
Daniel Codd, seasoned sales leader, shares insights on AI innovations in sales, strategies for expanding into new markets, maximizing growth from existing customers, and building effective sales teams. With extensive experience in AI and SaaS sales, Daniel offers valuable advice for founders and sales leaders navigating the rapidly evolving tech landscape.
Key topics covered:
- Promising AI innovations in sales and marketing
- Strategies for expanding into new markets (UK vs. US)
- Maximizing growth from existing customers
- Building and structuring effective sales teams
- Assessing product-market fit from a sales perspective
- Converting free users to paid customers
- Key metrics for sustainable growth
Episode Highlights:
[00:41] The importance of intent data in targeting the right prospects
[03:48] Focusing on quality leads rather than quantity for founders
[07:56] The value of having a robust sales process before implementing AI tools
[12:56] Differences in expanding to the UK versus the US market
[16:31] The role of partner networks in successful expansion
[20:35] Avoiding common pitfalls when promoting AEs to sales leadership roles
[25:15] Key qualities CEOs should look for in senior sales leaders
[28:24] The importance of cultural fit and managing change in sales leadership
[36:45] Strategies for maximizing growth from existing customers
[42:34] Challenges in selling high-ticket AI solutions
[47:55] The importance of asking questions and preparation in sales meetings
[54:28] Tips for effective sales pitches and establishing rapport quickly
[55:14] Advice for sales leaders looking to expand their sales presence
About Daniel Codd
Daniel Codd is a seasoned sales leader with extensive experience in AI and SaaS sales. He has a proven track record of managing and delivering multimillion-pound deals and high-performing teams for tech startups and established companies. Daniel has served as the global head of sales at Hedgehog Lab and the head of global sales at TopCoder.
- Connect with Daniel on LinkedIn
Rebecca Hastings, Founder and Director at The Lucent Group
Connect on LinkedIn: https://www.linkedin.com/in/hastingsrebecca/
Would you like to be a guest? Book a time to speak with Rebecca: https://calendly.com/rebeccahastings/discovery-call
The Lucent Group Ltd website - https://www.thelucentgroup.co.uk/
The Lucent Perspective website - https://thelucentperspective.com/
Rebecca has extensive talent and executive search experience supporting digital and technology businesses through complex changes and fast-paced scale-up periods. She works with businesses advising on C-level, technical, sales and commercial appointments, workforce planning, strategic talent management, recruitment processes and associated technology and employer brand development.