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Do I have to be friends with my co workers to get ahead? Should I take the promotion even if I hate the job? Is my salary big enough or am I getting screwed? Do I have to choose between having a family and having a career? I've been laid off now what do I do? I'm Melissa Franks, and I've spent the last 25 years building my corporate career and a family to along the way, there have been bumps and bruises and some epic going down in flames of glory moments. My journey up the corporate ladder found me forging new ground without a safety net. Through my real life stories, experiences, and special guests on the show, I take the mystery out of how to succeed in the corporate world. I'm going to spill all the tea about how decisions are really made, how to tell who the hidden influencers are, and how to realize your full potential while enjoying the process at the same time. Each week, we will dive into a topic where I will share the good, the bad, and the ugly of my experiences and what we can all learn from them. You will walk away each week with a clear set of next steps to take action and improve your circumstances. We are going to speak frankly and freely about when it's time to opt in or to opt out. Opt In is a place where you can come to get practical, actionable advice to propel your career and your life in the direction you want. Work with me: www.melissafranks.com/offers

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Mastering Your Business Model

November 06, 2024 • Melissa Franks

In this conversation, Melissa discusses the fundamental principles of running a business, emphasizing the importance of clarity in defining what a business sells, who it sells to, and how it operates.

She outlines a framework for developing a business model, sales strategy, and marketing strategy, highlighting the interconnectedness of these elements in creating a cohesive business machine.

The discussion stresses the need for decision-making grounded in a clear understanding of the business's core offerings and constraints, ultimately guiding entrepreneurs towards sustainable growth and success.

Takeaways

The principles of business structure are universal across industries.

Clarity on what you sell and who you sell it to is crucial.

Your business model defines your products, consumers, and fulfillment methods.

Sales strategy should align with your business model and constraints.

Marketing strategies must be informed by your sales approach.

Understanding your business design is essential for operational success.

Decision-making should always return to the core business model.

A cohesive business machine requires all elements to work in tandem.

Clarity in business operations leads to effective planning and execution.

Continuous evaluation of your business model is necessary for growth.

If you want a clear plan for growth in 2025, secure you 2025 planning workshop today. Spaces are limited for these half day workshops where you will have a quarter by quarter plan for 2025. To learn more: https://www.melissafranks.com/2025planning