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Do I have to be friends with my co workers to get ahead? Should I take the promotion even if I hate the job? Is my salary big enough or am I getting screwed? Do I have to choose between having a family and having a career? I've been laid off now what do I do? I'm Melissa Franks, and I've spent the last 25 years building my corporate career and a family to along the way, there have been bumps and bruises and some epic going down in flames of glory moments. My journey up the corporate ladder found me forging new ground without a safety net. Through my real life stories, experiences, and special guests on the show, I take the mystery out of how to succeed in the corporate world. I'm going to spill all the tea about how decisions are really made, how to tell who the hidden influencers are, and how to realize your full potential while enjoying the process at the same time. Each week, we will dive into a topic where I will share the good, the bad, and the ugly of my experiences and what we can all learn from them. You will walk away each week with a clear set of next steps to take action and improve your circumstances. We are going to speak frankly and freely about when it's time to opt in or to opt out. Opt In is a place where you can come to get practical, actionable advice to propel your career and your life in the direction you want. Work with me: www.melissafranks.com/offers

Podcasting since 2022 • 177 episodes

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Latest Episodes

Why You're Still Stuck in the Weeds (And It's Not Because You Won't Delegate)

If you started your business for freedom and somewhere along the way it started running you instead of you running it, this episode is for you. Melissa walks through why founders really stay stuck in the weeds (it's almost never the re...

May 06, 2026 • 24:02

Is Your Company Culture Quietly Capping Your Growth? An 8-Step Audit for Founders

What if the culture that makes your company feel like home is the exact thing keeping the right people from ever walking through the door? In this episode, Melissa Franks — founder of On Call COO and 25-year operator — tackle...

April 29, 2026 • 29:56

Your Best People Aren't Quitting the Job. They're Quitting the Way You Lead Them.

Your best employee is still hitting their numbers. They're polite. They don't complain. And something feels off.Stop reaching for a raise. You don't have a compensation problem, you have a leadership problem. And at $3M+, it's one of the...

April 22, 2026 • 32:53

Fire Yourself First: My Honest Q1 2026 Business Recap (From $10K Goals to $100K Months)

What does it actually look like to grow a business from a $10K/month survival goal to a $100K month, in real time, with real numbers, and zero sugarcoating?In this episode, Melissa Franks, founder of On Call COO, pulls back the curtain o...

April 15, 2026 • 33:37

The 5 Differences Between a $1M and $10M Business (And Why Most Founders Get Stuck)

Most people think the difference between a $1M business and a $10M business is more leads, better marketing, or a bigger audience. It's not — not even close.The real gap between a 7-figure and an 8-figure business isn't effort. It's stru...

April 08, 2026 • 26:27

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