Opt In
Opt In
Latest Episodes
When to Hire a Fractional COO - The Exact Number I Use (Interview on Business Growth Podcast)
When Should You Hire a Fractional COO?Are you googling "how do I know when it's time to bring in a fractional COO" at 11pm because the business feels chaotic again?Here's the thing: it's not about being big enough. I...
The Financial Blind Spot That's Quietly Bleeding Your Business Dry
Have you ever had a record-breaking month and then wondered where all the cash actually went?It's not that you're bad with money, and it's not that your business is failing. Your top line is climbing and you're still watching your bank a...
How to Screen Job Applicants Before You Ever Interview Them (The Process Behind 10,000+ Hires)
Do you keep hiring the wrong person, someone who looked exactly right on paper and in the interview, and then turned out to be someone else entirely once they were on your team?This isn't about getting better at reading people in the int...
What Are You Actually Working Toward? (It's Not Your "Why")
Have you ever spent the quiet minutes of the morning, or the late hours of the night, asking yourself: why am I even doing this?This episode isn't about finding your "why." It's not about your purpose, and it's not about your values. Mel...
Builder vs. Steady State: The Hiring Mistake Costing You Top Talent
Have you hired the same role more than once and watched it still not work out, even with genuinely talented people? If your answer is yes, that's not a talent problem.In this episode of the Opt In Podcast, Melissa Franks tackles one of ...