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Do I have to be friends with my co workers to get ahead? Should I take the promotion even if I hate the job? Is my salary big enough or am I getting screwed? Do I have to choose between having a family and having a career? I've been laid off now what do I do? I'm Melissa Franks, and I've spent the last 25 years building my corporate career and a family to along the way, there have been bumps and bruises and some epic going down in flames of glory moments. My journey up the corporate ladder found me forging new ground without a safety net. Through my real life stories, experiences, and special guests on the show, I take the mystery out of how to succeed in the corporate world. I'm going to spill all the tea about how decisions are really made, how to tell who the hidden influencers are, and how to realize your full potential while enjoying the process at the same time. Each week, we will dive into a topic where I will share the good, the bad, and the ugly of my experiences and what we can all learn from them. You will walk away each week with a clear set of next steps to take action and improve your circumstances. We are going to speak frankly and freely about when it's time to opt in or to opt out. Opt In is a place where you can come to get practical, actionable advice to propel your career and your life in the direction you want. Work with me: www.melissafranks.com/offers
Podcasting since 2022 • 149 episodes
Opt In
Latest Episodes
Stop Chasing the Wrong Client: Busting the Biggest ICA Myths in Business
Most small business owners have been taught to obsess over their “Ideal Client Avatar”. To name them, write their life story, and plaster their face on a mood board.But what if everything you’ve been taught about your ICA is… wrong?<...
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28:08
How to Lead Through Chaos Without Losing Your Mind (or Your Business)
In today’s episode of The Opt-In Podcast, I’m taking inspiration from the unexpected king of business advice: Tom Hanks.His mantra, “This too shall pass” became my lifeline during one of the darkest moments of my...
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31:58
5 Ways to Build a Truly Diverse Hiring Practice
Does everyone you interview look like you, sound like you, and maybe even want to be you? If so, it’s time to rethink your hiring approach.In this episode of the Opt-In Podcast, Melissa Franks takes a candid look at why diversit...
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29:39
Breaking Through the Plateau: 4 Critical Levers to Unlock Business Growth
Every business owner eventually faces it: the dreaded plateau. Sales stop climbing, growth stalls, and suddenly you’re left wondering what went wrong. In this episode of the Opt-In Podcast, Melissa Franks breaks down the truth about bu...
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28:30
Your Personal Brand Is Showing: Why Public Behavior Impacts Your Business
This week on The Opt-In Podcast, Melissa Franks unpacks a rarely discussed—but vitally important—topic: how your personal behavior in public spaces can deeply affect your business or employment. Whether you're a business owner o...
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30:35