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Do I have to be friends with my co workers to get ahead? Should I take the promotion even if I hate the job? Is my salary big enough or am I getting screwed? Do I have to choose between having a family and having a career? I've been laid off now what do I do? I'm Melissa Franks, and I've spent the last 25 years building my corporate career and a family to along the way, there have been bumps and bruises and some epic going down in flames of glory moments. My journey up the corporate ladder found me forging new ground without a safety net. Through my real life stories, experiences, and special guests on the show, I take the mystery out of how to succeed in the corporate world. I'm going to spill all the tea about how decisions are really made, how to tell who the hidden influencers are, and how to realize your full potential while enjoying the process at the same time. Each week, we will dive into a topic where I will share the good, the bad, and the ugly of my experiences and what we can all learn from them. You will walk away each week with a clear set of next steps to take action and improve your circumstances. We are going to speak frankly and freely about when it's time to opt in or to opt out. Opt In is a place where you can come to get practical, actionable advice to propel your career and your life in the direction you want. Work with me: www.melissafranks.com/offers
Podcasting since 2022 • 164 episodes
Opt In
Latest Episodes
Do Politics Belong in Business? Why Values Can’t Stay Private
Do politics belong in business or is that the wrong question entirely?In this episode of The Opt-In Podcast, Melissa Franks reframes the conversation away from parties, candidates, and debate, and toward what actually matters: v...
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31:52
New Year, New Distractions: Why Reinvention Is Killing Execution
January has a way of convincing business owners that something is wrong.You come back from a break, look at your business with fresh eyes, and suddenly everything feels off. The offers feel stale. The strategy feels tired. The urge to ch...
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36:28
Your Business Isn’t Failing — It’s Growing Up (Why Instability Is a Signal, Not a Problem)
If your business feels harder right now, even though nothing is technically “wrong”, this episode is for you.In this week’s episode of The Opt-In Podcast, Melissa breaks down why instability is often a sign of growth, not fai...
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22:01
Why Q1 Falls Apart (Even With a Good Plan)
If January already feels heavier than you expected, it’s not because you didn’t plan well, it’s because most plans break once execution begins.Every year, founders enter January with clear goals, only to find themselves back in the weeds...
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34:52
How to Break a Business Plateau in 2026: A 30-Day Reset for Real Growth
If your business hit a plateau in 2025, you’re not failing, your business just outgrew its systems. In this New Year episode, Melissa breaks down why plateaus happen, how to diagnose them, and the exact steps to reset your business for growth i...
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32:47