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Do I have to be friends with my co workers to get ahead? Should I take the promotion even if I hate the job? Is my salary big enough or am I getting screwed? Do I have to choose between having a family and having a career? I've been laid off now what do I do? I'm Melissa Franks, and I've spent the last 25 years building my corporate career and a family to along the way, there have been bumps and bruises and some epic going down in flames of glory moments. My journey up the corporate ladder found me forging new ground without a safety net. Through my real life stories, experiences, and special guests on the show, I take the mystery out of how to succeed in the corporate world. I'm going to spill all the tea about how decisions are really made, how to tell who the hidden influencers are, and how to realize your full potential while enjoying the process at the same time. Each week, we will dive into a topic where I will share the good, the bad, and the ugly of my experiences and what we can all learn from them. You will walk away each week with a clear set of next steps to take action and improve your circumstances. We are going to speak frankly and freely about when it's time to opt in or to opt out. Opt In is a place where you can come to get practical, actionable advice to propel your career and your life in the direction you want. Work with me: www.melissafranks.com/offers

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Mastering Metrics: How to Track What Matters for Explosive Growth

January 01, 2025 • Melissa Franks

In this episode, Melissa breaks down the essentials of business performance metrics. If you’ve ever asked, “What data should I track to grow my business?” this episode is for you. Melissa shares her top eight must-track metrics, why they matter, and how they can help you make smarter, data-driven decisions in 2025 and beyond.

What You’ll Learn:

The Truth About Metrics: Why no two businesses should track the same metrics and how to customize them for your unique needs.

The Basics of Lead Tracking: Discover how to identify where your leads come from, how many you’re gaining, and how many you’re losing.

Customer Segmentation Secrets: Learn how to classify your customers to improve communication, sales, and retention.

Retention Strategies That Work: Why repeat customers are your biggest asset and how to keep them coming back.

Predicting the Future: Use data to calculate sales cycles and make accurate revenue projections.

Cost of Goods Sold (COGS): How to identify profit leaks and optimize your P&L for success.

Lifetime Value (LTV) and Conversion Rates: Why understanding these metrics is key to scaling your business efficiently.

Melissa’s Pro Tips:

Start with just 3-5 metrics to avoid overwhelm.

Focus on performance data, not just financial metrics, to unlock sustainable growth.

Use data to influence your customers’ journey and shorten sales cycles.

Special Offer:

Melissa is offering one-day VIP planning sessions to help you create a custom 2025 plan, identify key metrics, and develop actionable strategies for explosive growth. Spots are limited—don’t miss this opportunity!

To learn more: https://www.melissafranks.com/2025planning