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Why You Shouldn’t Make Major Changes to Your Business in January

January 15, 2025 • Melissa Franks

In this episode, Melissa dives into the challenges and opportunities that January brings for small business owners. Reflecting on her extensive experience, Melissa explains why January is not the time to make significant changes in your business, despite the urge to "burn it all down." Instead, she shares actionable advice on how to use this month strategically to plan, reflect, and stabilize before implementing new ideas in February.

What You'll Learn in This Episode:

Why businesses often feel the urge to rethink everything in January.

The risks of making big changes at the start of the year.

The importance of using January for reflection and planning.

How to use the Growth Formula Framework to assess and evaluate your business.

A step-by-step approach to implementing changes in the first quarter.

Why consistency in January is crucial for retaining clients and building trust.

Melissa’s Key Insights:

Businesses need to “look backward” and evaluate before moving forward.

Consistency is key in January—your customers are looking for stability, not reinvention.

Introduce changes strategically in February, giving time to measure and adjust throughout the first quarter.

Success comes from balancing the "slow lane" of stable operations with the "fast lane" of innovation and growth.

Resources Mentioned:

The Growth Formula Framework: A free resource to guide your reflection and planning process. https://oncallcoo.myflodesk.com/planningfreebie

Connect with Melissa:

Website: www.melissafranks.com

Instagram: @melissa_franks