Breaking Free: Finding Authenticity in Personal and Business Branding Artwork

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Do I have to be friends with my co workers to get ahead? Should I take the promotion even if I hate the job? Is my salary big enough or am I getting screwed? Do I have to choose between having a family and having a career? I've been laid off now what do I do? I'm Melissa Franks, and I've spent the last 25 years building my corporate career and a family to along the way, there have been bumps and bruises and some epic going down in flames of glory moments. My journey up the corporate ladder found me forging new ground without a safety net. Through my real life stories, experiences, and special guests on the show, I take the mystery out of how to succeed in the corporate world. I'm going to spill all the tea about how decisions are really made, how to tell who the hidden influencers are, and how to realize your full potential while enjoying the process at the same time. Each week, we will dive into a topic where I will share the good, the bad, and the ugly of my experiences and what we can all learn from them. You will walk away each week with a clear set of next steps to take action and improve your circumstances. We are going to speak frankly and freely about when it's time to opt in or to opt out. Opt In is a place where you can come to get practical, actionable advice to propel your career and your life in the direction you want. Work with me: www.melissafranks.com/offers

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Breaking Free: Finding Authenticity in Personal and Business Branding

January 29, 2025 • Melissa Franks

In this episode, Melissa takes you on a deeply personal journey of self-discovery, transformation, and branding authenticity. Sharing insights from her life and career, Melissa dives into the intersection of personal identity and professional branding, offering invaluable lessons for small business owners, employees, and anyone navigating the complexities of showing up authentically in the world.

What You’ll Learn in This Episode:

Melissa’s personal story of overcoming constraints in her personal and professional life.

The impact of identity on imposter syndrome and professional growth.

Why authenticity is crucial for building a scalable business.

The importance of cohesive branding for business success.

Tips for business owners on balancing personal and business branding.

Guidance for employees on navigating personal expression while representing their company brand.

Melissa also opens up about her recent experiences of working with a stylist to define her personal style and how that transformation reflected a larger metamorphosis in her business and personal life. She emphasizes the significance of knowing your values, mission, and voice to create a brand that resonates with authenticity and purpose.

Whether you’re a small business owner, part of a larger organization, or simply someone seeking to better understand yourself, this episode is packed with actionable advice and heartfelt wisdom.

Resources Mentioned:

Follow Emily Judice @thatgirlemilyjudice on Instagram for more on personal branding and authenticity.

Follow @charlacorn on Instagram for more about Personal Branding

Learn more about Melissa and her journey at www.melissafranks.com.

Don’t Miss Out:

Melissa invites you to reflect on your brand identity and take intentional steps to align it with your true self. If this episode resonated with you, be sure to subscribe, share, and leave a review. Together, let’s continue the journey from surviving to thriving!

Connect with Melissa:

Instagram: @melissa_franks

Website: www.melissafranks.com

Tune in and start uncovering your authentic brand today!