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5 Key Metrics Every Business Owner Must Track

February 05, 2025 • Melissa Franks

In this episode, Melissa breaks down the power of data in business and why ignoring it can create unnecessary drama. If you’ve ever felt overwhelmed by financials and metrics, this episode will give you a simple framework to start tracking the numbers that truly matter. Melissa reveals the five essential business metrics every entrepreneur should monitor to ensure profitability, efficiency, and long-term success.

What You'll Learn in This Episode:

Why data tells the truth—whether you like it or not

How ignoring financials leads to bad decision-making

The 5 key metrics every business owner must track:

1. Net Profit Margin – How much of your revenue is actual profit

2. Operating Expense Ratio – Keeping expenses in check for business health

3. Customer Acquisition Cost (CAC) – Understanding the true cost of getting a customer

4. Customer Lifetime Value (CLV) – How much a customer is worth over time

5. Employee Productivity – Ensuring your team is efficient and effective

Why tracking these metrics can help you scale faster

How to make your P&L report a powerful decision-making tool

The surprising reason why sharing financial goals with your team improves morale

Resources & Links

📥 Download the Free Metrics Guide: Get the cheat sheet with all five metrics, their formulas, and what they tell you about your business. https://oncallcoo.myflodesk.com/5metrics

📌 Connect with Melissa:

Website: www.melissafranks.com

Instagram: @melissa_franks

💡 Take Action: Start tracking these five metrics today and commit to reviewing them monthly!

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