10 Things Every Business Owner Needs to Know Artwork

Opt In

Do I have to be friends with my co workers to get ahead? Should I take the promotion even if I hate the job? Is my salary big enough or am I getting screwed? Do I have to choose between having a family and having a career? I've been laid off now what do I do? I'm Melissa Franks, and I've spent the last 25 years building my corporate career and a family to along the way, there have been bumps and bruises and some epic going down in flames of glory moments. My journey up the corporate ladder found me forging new ground without a safety net. Through my real life stories, experiences, and special guests on the show, I take the mystery out of how to succeed in the corporate world. I'm going to spill all the tea about how decisions are really made, how to tell who the hidden influencers are, and how to realize your full potential while enjoying the process at the same time. Each week, we will dive into a topic where I will share the good, the bad, and the ugly of my experiences and what we can all learn from them. You will walk away each week with a clear set of next steps to take action and improve your circumstances. We are going to speak frankly and freely about when it's time to opt in or to opt out. Opt In is a place where you can come to get practical, actionable advice to propel your career and your life in the direction you want. Work with me: www.melissafranks.com/offers

All Episodes

Opt In

10 Things Every Business Owner Needs to Know

March 19, 2025 • Melissa Franks

Are you thinking about starting a business? Already running one but unsure what to do next? In this episode, Melissa spills the tea on 10 things every business owner should know to grow faster, avoid costly mistakes, and make better decisions.

With 25 years of corporate experience, growing businesses from $50M to $350M, and working with nearly 50 entrepreneurs, Melissa shares hard-earned lessons that could save you time, money, and frustration.

What You’ll Learn in This Episode:

🔹 Simplicity Wins – Why focusing on one thing makes your business unstoppable.

🔹 Buy Expertise, Not Coaching – The difference between experts and coaches (and when you need each).

🔹 Tinkering and Pivoting Stalls Growth – Why every business change disrupts momentum.

🔹 Consistency Trumps Innovation – How sticking to what works leads to sustainable success.

🔹 You Can't Compete on Salary – But You Can Win on Benefits – How small businesses attract top talent.

🔹 Gimmicks Don't Build Loyalty – What actually makes customers stay.

🔹 You Don't Need Investors – You Need Time – Avoiding unnecessary debt when starting a business.

🔹 Friends and Family in Business Rarely Works – Why hiring strangers is often better.

🔹 Monetize What You're Good At, Not Just What People Need – The secret to building a profitable business.

Join the Conversation!

Which lesson resonated with you the most? Which one surprised you? Let’s talk! Share your thoughts:

📢 Comment on the podcast episode

📢 Find me on Instagram: @melissa_franks

📢 Subscribe to the newsletter! melissafranks.myflodesk.com/signup

📢 Subscribe to the YouTube Channel for video episodes! www.youtube.com/@oncallcoo

💡 Until next time, remember—you are wise, strong, and brave. I believe in you!