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Do I have to be friends with my co workers to get ahead? Should I take the promotion even if I hate the job? Is my salary big enough or am I getting screwed? Do I have to choose between having a family and having a career? I've been laid off now what do I do? I'm Melissa Franks, and I've spent the last 25 years building my corporate career and a family to along the way, there have been bumps and bruises and some epic going down in flames of glory moments. My journey up the corporate ladder found me forging new ground without a safety net. Through my real life stories, experiences, and special guests on the show, I take the mystery out of how to succeed in the corporate world. I'm going to spill all the tea about how decisions are really made, how to tell who the hidden influencers are, and how to realize your full potential while enjoying the process at the same time. Each week, we will dive into a topic where I will share the good, the bad, and the ugly of my experiences and what we can all learn from them. You will walk away each week with a clear set of next steps to take action and improve your circumstances. We are going to speak frankly and freely about when it's time to opt in or to opt out. Opt In is a place where you can come to get practical, actionable advice to propel your career and your life in the direction you want. Work with me: www.melissafranks.com/offers

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From Rock Bottom to Predictable Growth: My Journey to a Thriving Business

March 26, 2025 • Melissa Franks

What does it really take to go from “no revenue and no plan” to a thriving, predictable, and growing business? In this reflective solo episode, Melissa opens up about the first quarter of 2025 and the intense, behind-the-scenes journey that got her here. From testing failed strategies to finding her magic formula through buyer psychology and Google Ads, Melissa shares it all—raw, real, and without the glossy Instagram filter.

If you've ever felt stuck, uncertain, or overwhelmed in your business journey, this is the pep talk (and strategy session) you didn’t know you needed.

🔑 Key Takeaways

The Messy Middle Is Real: Success stories often skip over the struggle—but Melissa takes you into the trenches of what it looked like when nothing was working.

Referrals Aren’t a Strategy: Why relying on word-of-mouth alone isn’t sustainable for scalable growth—and what to do instead.

Understanding Buyer Psychology: How identifying the person behind the business changed everything.

Why Your Tactics Might Be Failing: The importance of matching your strategy to where your ideal client is already looking for help.

Google Ads, SEO, and a Lightbulb Moment: How a pivot to search-based marketing turned Melissa’s business around.

Testing Is the Name of the Game: Business is an experiment. Most tests will fail until they don’t.

The Power of Persistence: Melissa’s refusal to give up was the key ingredient that kept her going—and ultimately led to sustainable success.

Connect with Melissa on Instagram: @melissa_franks

Work with Melissa: https://www.melissafranks.com/fractionalcooservices