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8 Smart Strategies to Sustain Your Business Growth

April 09, 2025 • Melissa Franks

Is your business growing faster than you expected? Congratulations! But now what?

In this episode, Melissa shares eight crucial lessons to help business owners navigate rapid growth without crashing and burning. Drawing from her experience scaling a business from $50M to $350M in just three years, Melissa offers candid, tactical advice for building scalable systems, hiring wisely, and making data-driven decisions.

If you’re scaling quickly—or hope to soon—this one’s a must-listen.

What You'll Learn

The eight essential areas to focus on during periods of rapid business growth

Why scalable systems and documentation are more important than ever

The dangers of reactive hiring and how to hire with intention

How to use data and churn metrics to drive smart business decisions

The difference between financial reporting, forecasting, and planning

Why customer experience can make or break your scaling journey

The importance of delegation and letting go as the founder

How to build and maintain a strong, aligned company culture

Connect with Melissa on Instagram @melissa_franks

Learn more at www.melissafranks.com/fractionalcooservices