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Do I have to be friends with my co workers to get ahead? Should I take the promotion even if I hate the job? Is my salary big enough or am I getting screwed? Do I have to choose between having a family and having a career? I've been laid off now what do I do? I'm Melissa Franks, and I've spent the last 25 years building my corporate career and a family to along the way, there have been bumps and bruises and some epic going down in flames of glory moments. My journey up the corporate ladder found me forging new ground without a safety net. Through my real life stories, experiences, and special guests on the show, I take the mystery out of how to succeed in the corporate world. I'm going to spill all the tea about how decisions are really made, how to tell who the hidden influencers are, and how to realize your full potential while enjoying the process at the same time. Each week, we will dive into a topic where I will share the good, the bad, and the ugly of my experiences and what we can all learn from them. You will walk away each week with a clear set of next steps to take action and improve your circumstances. We are going to speak frankly and freely about when it's time to opt in or to opt out. Opt In is a place where you can come to get practical, actionable advice to propel your career and your life in the direction you want. Work with me: www.melissafranks.com/offers
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Why Every Entrepreneur Needs a Personal Brand—Even If You’re a Private Person
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Melissa Franks
In this episode, Melissa gets real about the power—and necessity—of building a personal brand, whether you're climbing the corporate ladder or scaling your own business. Sharing personal stories from her first corporate training at 22 to landing billboards in Times Square, Melissa breaks down why your personal brand isn’t just a marketing tactic—it’s your reputation, your legacy, and your secret weapon for future-proofing your career.
You’ll walk away knowing:
- Why a personal brand is about perception—not just presentation
- The 6 essential reasons personal branding matters more than ever
- How to differentiate yourself from competitors in a saturated market
- The steps to start building your brand today—even if you don’t want to “be the face”
- How a strong personal brand shortens the sales cycle and attracts high-value opportunities
If you’ve ever said, “I want the business to be the brand, not me,” this episode is your wake-up call. Personal branding isn’t optional—it’s foundational.
✨ Resources & Mentions:
Boring to Brand - https://charlacorn.com
📣 Connect with Melissa:
Instagram: @melissa_franks