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Do I have to be friends with my co workers to get ahead? Should I take the promotion even if I hate the job? Is my salary big enough or am I getting screwed? Do I have to choose between having a family and having a career? I've been laid off now what do I do? I'm Melissa Franks, and I've spent the last 25 years building my corporate career and a family to along the way, there have been bumps and bruises and some epic going down in flames of glory moments. My journey up the corporate ladder found me forging new ground without a safety net. Through my real life stories, experiences, and special guests on the show, I take the mystery out of how to succeed in the corporate world. I'm going to spill all the tea about how decisions are really made, how to tell who the hidden influencers are, and how to realize your full potential while enjoying the process at the same time. Each week, we will dive into a topic where I will share the good, the bad, and the ugly of my experiences and what we can all learn from them. You will walk away each week with a clear set of next steps to take action and improve your circumstances. We are going to speak frankly and freely about when it's time to opt in or to opt out. Opt In is a place where you can come to get practical, actionable advice to propel your career and your life in the direction you want. Work with me: www.melissafranks.com/offers

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Make CEO-Level Decisions Faster: The Filters That Create Forward Momentum

June 25, 2025 • Melissa Franks

In today’s episode, Melissa breaks down one of the most misunderstood pieces of business advice: “Wealth loves speed.” But what does that really mean for CEOs and business owners making decisions in real time?

Spoiler: it’s not about rushing recklessly—it's about moving with clarity and confidence.

In this episode, you'll learn:

✅ Why “speed” in business is not the same as “rushed”

✅ The 3 essential filters every CEO must run decisions through

✅ How clarity—not certainty—is the true driver of momentum

✅ The real cost of indecision (and one client’s expensive lesson)

✅ Why your next breakthrough might not require more info—just faster action

✅ How to use the 80/20 rule to stop getting stuck in the perfection trap

✅ The one rule Melissa follows for all decisions: If it’s not a hell yes, it’s a hell no

Whether you’re choosing to launch a new offer, hire a team member, or pivot strategy—this episode gives you a tactical, empowering framework for deciding faster (and smarter).

🔗 Links & Resources:

💬 Book a free 30-minute consultation with On Call COO to get unstuck: www.melissafranks.com

📲 Keep in touch:

Instagram → @melissa_franks

🔥 Don’t forget:

If this episode helped you gain clarity, share it with a fellow founder who’s spinning in indecision. Speed creates wealth—when it’s aligned with strategy.