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Do I have to be friends with my co workers to get ahead? Should I take the promotion even if I hate the job? Is my salary big enough or am I getting screwed? Do I have to choose between having a family and having a career? I've been laid off now what do I do? I'm Melissa Franks, and I've spent the last 25 years building my corporate career and a family to along the way, there have been bumps and bruises and some epic going down in flames of glory moments. My journey up the corporate ladder found me forging new ground without a safety net. Through my real life stories, experiences, and special guests on the show, I take the mystery out of how to succeed in the corporate world. I'm going to spill all the tea about how decisions are really made, how to tell who the hidden influencers are, and how to realize your full potential while enjoying the process at the same time. Each week, we will dive into a topic where I will share the good, the bad, and the ugly of my experiences and what we can all learn from them. You will walk away each week with a clear set of next steps to take action and improve your circumstances. We are going to speak frankly and freely about when it's time to opt in or to opt out. Opt In is a place where you can come to get practical, actionable advice to propel your career and your life in the direction you want. Work with me: www.melissafranks.com/offers
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Stop Saying Yes to Bad Revenue: The Real Cost of Misaligned Work
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Melissa Franks
Have you ever taken on a project just because the money was good—even though your gut said "no"? You're not alone.
In this episode, Melissa breaks down the high price of bad revenue and why saying “yes” to misaligned opportunities can quietly erode your business from the inside out.
Melissa shares a candid story from her own early consulting days and outlines:
- What bad revenue really means—and how to recognize it
- The emotional and financial toll it takes on your business
- The mindset traps that keep entrepreneurs saying yes
- How clarity, confidence, and courage can help you say no with integrity
- Tactical scripts to decline the wrong opportunities (without burning bridges)
Whether you're a solopreneur, agency owner, or scaling service provider, this episode will give you the filter you need to protect your time, energy, and team—and build a business based on aligned revenue that sustains and scales.
🎧 Take the time to audit your current income streams. Are they building your legacy—or draining your momentum?