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Do I have to be friends with my co workers to get ahead? Should I take the promotion even if I hate the job? Is my salary big enough or am I getting screwed? Do I have to choose between having a family and having a career? I've been laid off now what do I do? I'm Melissa Franks, and I've spent the last 25 years building my corporate career and a family to along the way, there have been bumps and bruises and some epic going down in flames of glory moments. My journey up the corporate ladder found me forging new ground without a safety net. Through my real life stories, experiences, and special guests on the show, I take the mystery out of how to succeed in the corporate world. I'm going to spill all the tea about how decisions are really made, how to tell who the hidden influencers are, and how to realize your full potential while enjoying the process at the same time. Each week, we will dive into a topic where I will share the good, the bad, and the ugly of my experiences and what we can all learn from them. You will walk away each week with a clear set of next steps to take action and improve your circumstances. We are going to speak frankly and freely about when it's time to opt in or to opt out. Opt In is a place where you can come to get practical, actionable advice to propel your career and your life in the direction you want. Work with me: www.melissafranks.com/offers
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The Habits That Make or Break CEOs: How to Unlock Sustainable Growth
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Melissa Franks
What separates the CEO who scales from the CEO who stalls?
Spoiler: it’s not strategy—it’s habits.
In this episode of The Opt-In Podcast, Melissa Franks, your on-call COO, pulls back the curtain on the daily practices that either propel businesses forward or keep them stuck. Drawing on insights from working with nearly 50 entrepreneurs across industries, Melissa explains why consistency beats intensity and how three core habits can transform your role as a leader.
You’ll hear:
- The three growth-driving habits every CEO must master: owning your calendar, tracking numbers weekly, and delegating ruthlessly.
- The hidden bad habits that sabotage growth, like checking email first thing in the morning, attending every meeting, and constant context switching.
- Real client stories that show how simple habit shifts unlocked millions in growth.
- A practical three-step framework to audit your day, double down on good habits, and replace harmful ones.
If your business feels stuck—or you’re burning out trying to do it all—this episode is your playbook for clarity, focus, and momentum.
👉 After listening, DM Melissa to share the habit you’re committing to shift. Accountability starts here.