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New Year, New Distractions: Why Reinvention Is Killing Execution

January 28, 2026 • Melissa Franks

January has a way of convincing business owners that something is wrong.

You come back from a break, look at your business with fresh eyes, and suddenly everything feels off. The offers feel stale. The strategy feels tired. The urge to change everything kicks in.

But here’s the truth most people don’t want to hear:

Your business probably isn’t broken. Your focus is.

In this episode, Melissa breaks down why “new year, new you” energy is one of the most dangerous mindsets in business, and how it pulls leaders away from the very work that actually drives revenue and stability.

Instead of doing the boring, proven, money-making activities, January often becomes a month of distraction:

Reworking offers that are already profitable
Chasing new marketing strategies instead of fixing conversion
Hiring too soon to relieve pressure
Overcomplicating strategy instead of executing consistently

Melissa walks through the most common distractions she sees business owners fall into at the start of the year, and what strong operators focus on instead.

You’ll learn:

Why reinvention is often a signal of discomfort, not strategy
The difference between emotional fatigue and operational problems
What to audit before you change your offers, marketing, or team
How to refocus on the unsexy work that actually moves the business forward
What disciplined execution really looks like in Q1

If you’re feeling the urge to shake everything up right now, this episode will help you slow down, get grounded, and make decisions from data, not January energy.

Because growth doesn’t come from starting over.

It comes from focusing on what already works and doing it better.

We have a new way to connect to other business owners and get timely hot takes on current events and business trends. Join us over on Substack today. https://oncallcoo.substack.com/subscribe?params=%5Bobject%20Object%5D

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