Opt In
Opt In
Fire Yourself First: My Honest Q1 2026 Business Recap (From $10K Goals to $100K Months)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What does it actually look like to grow a business from a $10K/month survival goal to a $100K month, in real time, with real numbers, and zero sugarcoating?
In this episode, Melissa Franks, founder of On Call COO, pulls back the curtain on everything that happened in Q1 2026: the wins, the unexpected setbacks, the hard decisions, and the mindset shifts that are fueling the path to $3 million.
This isn't a highlight reel. This is the full picture, and it might be exactly what you need to hear right now.
In this episode, you'll learn:
- Why Melissa set a $3 million "impossible goal" for 2026, and what that actually means in practice
- The one decision made at the end of 2025 that directly led to On Call COO's first $100K month in February 2026
- How to identify where YOU are the bottleneck in your own business (and what to do about it)
- What "firing yourself" from a role really means, and why it's the most important thing a scaling founder can do
- The leading indicators Melissa watches daily that have nothing to do with revenue, and how they saved the business from a pipeline crash in March
- What happened when Google Ads suddenly stopped spending (and how she diagnosed and fixed it fast)
- Why Melissa made the intentional decision to step BACK into client fulfillment, even after retiring from it
- The truth about rest, recovery, and why "hustle culture" advice can quietly kill your business growth
Ready to find your own bottleneck?
If any of this resonated, and you're sitting in the owner seat wondering why it's so hard, you're not alone. Melissa and the On Call COO team offer a free consultation call to help you see the forest through the trees.
👉 Book your free consultation at https//www.melissafranks.com/fractionalcooservices
Connect with Melissa:
- Website: melissafranks.com
- LinkedIn: Melissa Franks
- Instagram: @melissafranks
Connect with Melissa:
Instagram: instagram.com/melissa_franks
Schedule a call: melissafranks.com