In this episode of Subscription Box Answers, we cover how to grow your subscription box using Facebook retargeting ads in the wake of the iOS changes. Despite the widespread belief that retargeting ads are no longer effective, we explain that, with a little know-how, these ads can still be a powerful tool for acquiring new subscribers and lowering your customer acquisition cost.
We also emphasise the importance of retargeting as a key component of any marketing strategy, as a percentage of potential customers will not be ready to make a purchase immediately. So it is important you have effective follow up strategies in place to fight any objections and remind people to sign up to your box.
If you have a question you'd like addressed in a future episode, join our free Facebook group at www.subscriptionboxresources.com and post your question there.