Subscription Box Answers
Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016.
Since then, we've grown to thousands of subscribers and over $13 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive.
In this no-nonsense podcast, I'll be sharing all of my proven tips and strategies for building a successful subscription box business, from sourcing products to marketing to reducing churn.
Whether you're just starting out or looking to take your existing business to the next level, you'll find valuable insights and actionable advice here.
I will show you that it is possible to start your own subscription box business from your spare bedroom with little money and turn it into a full-time income.
Got a question you want answered on the show? Join my free Facebook group at www.SubscriptionBoxResources.com and post it there or email me at liam@subscriptionboxanswers.com. Thanks for tuning in, and I can't wait to help you build the subscription box business of your dreams!
Episodes
175 episodes
What to do if your Subscription Box Launch Flops!
What do you do when your subscription box launch flops? Panic? Shut everything down? Give up? Absolutely not.In this episode, I break down exactly what to do if your launch didn’t go according to plan. Because the truth is… a launch is j...
5 Reasons You Can't Grow Your Subscription Box Business.
On today’s episode of Subscription Box Answers…I’m not holding anything back.If your subscription box isn’t growing…It’s probably down to ONE of these 5 reasons I break down in this episode.It's time to be really hon...
How To Improve Your Subscription Boxes Profitability
If you want to make more money from your subscription box…This is the episode you need to listen to.I’m breaking down exactly how to make your core subscription more profitable.No adding random products. No complic...
How We Accidentally Built a Second 7-Figure Business
Most subscription box owners are obsessed with one thing…👉 Selling more boxes.Better offers. More ads. Higher retention.All of that is REALLY important. I should know, as I have spent the last few years ba...
What Is Working For Subscription Box Meta Ads In 2026?
In today’s episode of Subscription Box Answers, I break down what’s actually working on Meta ads in 2026 for subscription box businesses.This is by far the question I get asked the most…And it’s been a while since I’ve sh...
How Much Should You Pay Your Subscription Box Affiliates?
On today’s episode, I share how a typical subscription box affiliate deal is structured.I also talk about how much you should realistically be paying affiliates to promote your box.The key is making sure the numbers make sense for...
Quick Subscription Box Payment Recovery Tips
One of the biggest challenges in any subscription business is churn…Especially passive churn.This is when customers don’t actively cancel…They just stop paying.Their card expires.They lose their card.
Where To Get Your First (or next) 1000 subscription box leads?
In today’s episode, I share how to get your first (or next) 1,000 subscription box leads.To grow any online business in 2026 and beyond, you need to take follow-up marketing seriously.The best kind of follow-u...
Are Events Worth It?
In this episode of Subscription Box Answers, I talk about whether events are actually worth it for subscription box owners.They can be expensive.They can be time-consuming.So you really need to make sure you’re getti...
Does Influencer Marketing Still Work In 2026?
The answer is… it depends.A lot of subscription box founders jump into influencer marketing expecting instant sales.But the reality is a little different.In today’s episode, I break down when influencer marketing w...
Is Your Churn Data Accurate?
On today’s episode, I break down active vs passive churn — and why misunderstanding the difference can quietly destroy your subscription business.We’ll look at what active churn really tells you, what passive churn
10 Things I Wish I Knew About Subscription Boxes 10 Years Ago.
10 Things I Wish I Knew About Subscription Boxes 10 Years AgoOn today’s episode of Subscription Box Answers, I’m sharing 10 things I genuinely wish I knew when we first started BusterBox over a decade ago.These are the lessons t...
10 Mistakes Subscription Box Owners Make With Their Meta Ads In 2026
In this episode, I break down 10 common mistakes subscription box owners are making with their Meta ads in 2026.These are the exact mistakes I still see every single week inside ad accounts — and most people don’t even realise the...
Quick Meta Tip To Get More Subscribers.
When running ads, should you use exclusions?MaybeMaybe not.Listen to this episode to hear why!
10 Conversion Killers For Subscription Box Websites (and how to fix them)
Getting traffic but not enough subscribers?In this episode, I walk you through 10 conversion killers that are holding subscription box websites back , and I show you how to fix each one.These are the exact issues I’ve...
What Subscription Box Growth Really Looks Like
On today’s episode, I don’t hold anything back.I break down what real subscription box growth looks like for the majority of businesses, not the highlight-reel version you usually hear about.We talk about why it’s critica...
Your 3 Month Plan Might Be Costing You Money!
on today’s episode, I explain why your 3-month plan might actually be costing you money.This is extremely common with subscription boxes.It happened to us in BusterBox, and I’ve seen it happen in a crazy num...
My Subscription Box Predications For 2026.
2026 is shaping up to be a very different year for subscription boxes.Rising acquisition costs, rapid advances in AI, and a more educated consumer mean that what worked a few years ago simply won’t work going forward.In this episo...
How To Have The Best 2026 Possible In Your Subscription Box Business.
In this episode of Subscription Box Answers, I share a simple 7-part framework you can follow to set yourself up for a massively successful 2026 in your subscription box business.Nothing complicated. Nothing overwh...
How To Research Your Subscription Box Idea (This will save you time & money)
When you’re starting any business, especially a subscription box, you need to do some basic research first. The last thing you want is to pour your time, money, and energy into an idea… only to discover there’s no real...
How To Make Your Subscription Box Stand Out In A Crowded Market
“What Makes a Subscription Box Truly Stand Out in a Crowded Market?”The subscription box space is more competitive than ever… but the truth is, most boxes all look and feel the same. And that’s exac...
How Many Subscribers Do You REALLY Need To Make This Worth It?
You might be wondering how many subscribers you actually need for this whole thing to be worth it…I see this mistake all the time most people have no idea what their target subscriber number should be. They’re guessing. A...
The Truth About Subscription Box Meta Ads.
On this episode of Subscription Box Answers, I break down the real reason you’re struggling with Meta ads…And here’s the hint: it has almost nothing to do with the technical side of Meta.If you feel like you...