Subscription Box Answers
Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016.
Since then, we've grown to thousands of subscribers and over $13 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive.
In this no-nonsense podcast, I'll be sharing all of my proven tips and strategies for building a successful subscription box business, from sourcing products to marketing to reducing churn.
Whether you're just starting out or looking to take your existing business to the next level, you'll find valuable insights and actionable advice here.
I will show you that it is possible to start your own subscription box business from your spare bedroom with little money and turn it into a full-time income.
Got a question you want answered on the show? Join my free Facebook group at www.SubscriptionBoxResources.com and post it there or email me at liam@subscriptionboxanswers.com. Thanks for tuning in, and I can't wait to help you build the subscription box business of your dreams!
Episodes
120 episodes
Reducing Failed Payments - (This is working great for us)
This is a follow-up episode about a tool we’ve been using called Stunning. It’s really helping us reduce failed payments.Take a listen to hear how our churn is looking after using it for the past five months.It’s a shorte...
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4:40
Reels Follow-Up – (I share what’s working and what isn’t)
On this episode of Subscription Box Answers, I’m following up on last week’s episode about Reels. We’ve been testing what I covered, and it’s working really well for us. Hopefully, this helps you with your customer acquisition.I...
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10:31
The Biggest Opportunity On Meta In 2025 Is Reels..
Last week, myself and the two other BusterBox co-founders were invited into Meta HQ in Dublin for a full day of marketing strategy sessions focused on 2025.We got a behind-the-scenes look at what’s working right now—and the biggest oppor...
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23:45
Boost Your Subscription Box with SMS: What Works & What Doesn’t
In this episode of Subscription Box Answers, I share the most effective ways we've used SMS marketing to grow our subscriber base, sell more products, and retain customers. If you want to boost your subscription box business with SMS, ...
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8:28
Going Global: How to Take Your Box to New Countries
In this episode of Subscription Box Answers, I share how you can test your subscription box in new countries using a method called direct inject. This is the strategy we used to expand BusterBox from Ireland to the UK quickly,...
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14:05
Organic Marketing Isn’t FREE
A common misconception is that paid marketing is bad because you have to pay for it, while organic marketing is good because it's free. But in most cases, that’s simply not true. Effective organic marketing that actually moves the needle requir...
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10:12
Using Insert Swaps + Partnerships To Grow Your Subscription Box Business
In this episode of Subscription Box Answers, I discuss a few underrated, old-school strategies to grow your business: partnership marketing and insert swaps. When done correctly, these tactics can significantly lower your c...
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11:29
You may have to "patch" things together to make your business work.
In this episode of Subscription Box Answers, I explain how you may need to piece together a variety of different elements to make your business work. In an ideal world, simpler is better—but for most boxes, that isn’t the case. To keep...
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14:21
Can Chat To Cancel Lower Your Churn Rate?
In this episode of Subscription Box Answers, I share something new we’re testing in BusterBox called Chat to Cancel. This is still in the very early stages, but I’m sharing what we’ve done so far and what we’ve learned....
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10:53
Using Stunning To Lower Your Churn Rate And Make More Money!
In this episode of Subscription Box Answers, I’m sharing how we are testing a new dunning tool in BusterBox called Stunning. The results so far have been very positive, and it has helped us recover a lot of money.Passive churn c...
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13:29
More Emails, More Subscribers
In this episode, I explain a couple of changes we made to our email marketing that have greatly increased the number of subscribers we’re getting while lowering the CAC. You'll learn from this that the general opinion about something isn’t alwa...
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12:11
How Emotional Triggers and Masterful Copywriting Drive Subscription Box Success
You've probably heard that customers buy based on emotion and justify with logic—but are you truly applying this in your marketing? In this episode, I break down a powerful marketing and copywriting strategy that has helped BusterBox sign up mo...
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12:06
What Subbly's Churn Report Reveals About Subscription Boxes
Subbly recently released a fascinating churn insights report, revealing key data from subscription box businesses across their platform for 2024. In this episode, I dive into the most important takeaways and share my thoughts on what these insi...
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14:36
This Is How You Grow Your Subscription Box Business With Meta Ads In 2025!
In this episode of Subscription Box Answers, I explain exactly how to grow your subscription box business using Meta ads. For the vast majority of subscription box niches, Meta ads are still the best channel by far. Advertising on Meta...
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25:09
The Correct Way To Use Urgency & Scarcity To Send Your Subscription Box Sales Through The Roof
In today’s episode of Subscription Box Answers, I lay out five different ways you can use urgency and scarcity to send your sales through the roof. Urgency and scarcity are some of the most powerful tools you have when it comes to mark...
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13:25
Get Clear on Your 2025 Subscription Box Goals—and Go After Them!
No matter where you are in your subscription box journey, now is the time to get crystal clear on your goals for 2025 and put a plan into action. Whether you're preparing to launch, scale, or sell, having a clear strategy with acti...
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12:45
What’s Keeping You Stuck in Your Subscription Box Business (and How to Fix It)
In this episode of Subscription Box Answers, I explain the biggest reason that keeps Subscription Box Owners Stuck. You may have been running your business for awhile, and you're stuck on a certain subscriber number, and no matter ...
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17:09
Warehouse or Fulfillment Center? My Perspective. (We have done both)
When we started BusterBox, we moved into our first office space/warehouse immediately. It didn’t take long before we outgrew that space and had to move again. Soon after, we outgrew the new space too and relocated to a much bigger warehouse.
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16:25
Retention on Call: How Picking Up the Phone Can Save Your Subscribers
In this episode of Subscription Box Answers, we dive deep into one of the most impactful strategies for improving retention rates in your subscription box business: picking up the phone and talking directly to your customers. As we mov...
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12:39
The Power Of Sign Up Flows & Surveys (With Stefan Pretty)
On this episode of Subscription Box Answers, I’m sitting down with Stefan Pretty to discuss the power of sign-up flows and surveys in growing your subscription box business.I firmly believe that the majority...
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19:56
Your Subscription Box Northstar - (With Stefan Pretty)
In this week’s episode of Subscription Box Answers, I’m joined by Stefan Pretty, the CEO of Subbly, for an insightful chat about launching and scaling subscription box businesses. Stefan introduces Subbly's exciting new "Launch...
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18:39
Let's Talk Black Friday / Cyber Monday!
In this episode of Subscription Box Answers, we’re talking about Black Friday / Cyber Monday! I’m sharing what we’re doing at BusterBox to inspire you and give you ideas to make as much money as possible. You don’t need to...
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16:23
Talking Subscription Acquisition & Retention (with Matthew Holman)
Description for this Episode of Subscription Box Answers:In this episode of Subscription Box Answers, Liam Brennan sits down with subscription expert Matthew Holman, founder of Subscription Prescription. Together, they di...
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21:37
5 easy things you can sell to make more money this Q4
On today's episode, I'm sharing 5 easy things you can sell to make more money this Q4. It’s obviously very important to focus on growing your subscriber base over these busy months, but there are also big opportunities to make extra money if yo...
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14:01
Win Back Your Subscribers This Q4 with These Creative Facebook Ad Strategies!
On this episode of Subscription Box Answers, I explain an easy way to win back canceled subscribers using Facebook ads. Allocating part of your marketing budget to win-backs can be a smart strategy, especially when you focus on...
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11:53