Welcome to the Subscription Box Answers podcast, where we help subscription box business owners solve their most pressing challenges. In this episode, our host Liam Brennan takes a deep dive into the topic of passive churn and shares valuable insights on how to reduce it in your subscription box business.
Passive churn, which refers to the situation when a customer's credit card fails when attempting to process a future payment, can account for up to 40% of overall churn in a subscription box business. This not only leads to a frustrating experience for both the customer and the business owner but also impacts the business's profitability and sustainability in the long run.
Liam Brennan breaks down the reasons why passive churn happens and provides actionable steps that subscription box business owners can take to minimize it. By implementing these strategies, you can not only reduce passive churn but also improve the customer experience, increase retention rates, and ultimately grow your business.
If you have a question about running a subscription box business that you would like answered in a future episode, head over to www.SubscriptionBoxResources.com and submit your question there. Tune in to the Subscription Box Answers podcast for more valuable insights and advice on how to overcome the challenges of running a successful subscription box business.