In this episode of "Subscription Box Answers," we delve into effective strategies for maintaining revenue flow during the post-December lull. As your last subscription boxes ship out in December, it's natural to experience a dip in sales, especially since new customers are aware they won't receive their Christmas boxes in time. However, there's a smart solution to this challenge: focusing on selling gift cards.
We explore why gift cards are the ideal offering for last-minute holiday shoppers. With the hustle and bustle of the season, many consumers delay purchasing gifts until the eleventh hour. Gift cards emerge as a perfect solution to this dilemma. They are not only convenient and versatile, but also they can be delivered virtually, offering an instant solution for those last-minute gift needs.
Beyond discussing the advantages of gift cards, we also invite our listeners to actively participate in shaping our podcast. If you have questions or topics you want us to explore in future episodes, we encourage you to visit www.SubscriptionBoxResources.com. Join our free Facebook group and post your questions there.
Speaker 1:
Welcome to Subscription Box Answers with your host, liam Brennan. You're no rubbish, no crap. Straight to the point podcast with real, actionable tips, real strategies and insights from the industry which will help you start and grow your own successful subscription box business. You ask the question, you ask the questions, liam gives the answers. It's as simple as that.
Speaker 2:
Welcome back to a brand new episode of Subscription Box Answers. I hope things are going really well for you during Q4. I hope you're getting a lot of people signed up and I hope you're making a lot of money in your business. On today's episode, I just want to give you a piece with voice about something you can do after your last box had shipped in December. For us in Busterbox, our last shipment is usually around the 15th of the month Because it's Christmas time. We'll probably push this out and we'll probably ship up until maybe the 18th or the 19th, depending on what advice that we actually get from our courier, because the last thing we want to do is we don't want to get a lot of people signed up, promise them the opportunity of buying Christmas presents for their dog and then we can't get the box to them in time before Christmas A customer service disaster and we definitely want to avoid that from happening. But we also want to be smart and come up with a strategy that allows us to bring you revenue into our business from the 18th up until Christmas, because it's a long enough period of time and we don't want to miss out on any potential sales, because there's a lot of consumers who wait until that time period to actually buy presents and stuff, and for some subscription boxes they actually ship their last box even earlier than the 15th or 18th and then they're kind of sitting around with nothing really relevant to sell to drive up revenue. Obviously, you can sell the next month's box, but it's not going to be Christmas themed or anything and you're kind of missing out. That's actually one of the reasons why we picked the 15th as our shipping date. We did that on purpose, because we wanted to have a date where we could still push a lot of Christmas stuff and we also wanted to put ourselves in a position where we could take some time off after the Christmas box has actually gone out. I definitely wouldn't want to ship our boxes around the first of each month. It will be very challenging coming back after Christmas and trying to make that happen. But listen, that's not the point of this podcast. The point of the podcast is I want to share something with you you can do to drive up revenue during that time period Sell gift cards.
Speaker 2:
Okay, after your last box has shipped, start pushing gift cards to your email list. You'll be absolutely shocked, or pleasantly surprised, by the amount of people who will potentially pick up one of these gift cards. It's really good for Christmas For us. We basically position it as you forgot to grab something for the dog over in your life and grab a Buster Box gift card so they can treat their dog in the new year. That can be applied to any niche, really. Oh, you forgot to buy something for the beauty over in your life. Buy them a blah blah box gift card so they can treat themselves in the new year. Oh, you forgot to buy something for the craft bear over in your life. Well, you can buy them a blah, blah blah gift card so they can treat themselves in the new year. So, really a great and powerful thing. You can push around that kind of dead time after your last box has gone out and obviously you don't need to worry about any kind of fulfilment time with a gift card, because it can all be done virtually. And I'll also let you in on a little secret. It's not really a secret, but it's something good If you start pushing these gift cards, not everybody is going to redeem their gift card.
Speaker 2:
Not everybody will. There will be some people who'll never redeem them, which basically means some free money for your subscription box business, which is always really nice. It doesn't like free money. I just wanted to share this because it's the ideal time of year to do it. It really isn't much effort to implement something like this, and then it'll work in the background and it will make some money for your subscription box. Thanks very much for listening. It's a short one this week, but it's something actionable you can apply and actually get results with straight away. So, yeah, thanks very much for listening. We'll be back next week at the exact same time as always. If you have a question, head over to subscriptionboxresourcescom, join the free Facebook group and post it there. Chat here next week. Bye, bye.