Subscription Box Answers
Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016.
Since then, we've grown to thousands of subscribers and over $13 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive.
In this no-nonsense podcast, I'll be sharing all of my proven tips and strategies for building a successful subscription box business, from sourcing products to marketing to reducing churn.
Whether you're just starting out or looking to take your existing business to the next level, you'll find valuable insights and actionable advice here.
I will show you that it is possible to start your own subscription box business from your spare bedroom with little money and turn it into a full-time income.
Got a question you want answered on the show? Join my free Facebook group at www.SubscriptionBoxResources.com and post it there or email me at liam@subscriptionboxanswers.com. Thanks for tuning in, and I can't wait to help you build the subscription box business of your dreams!
Subscription Box Answers
How to grow your Subscription Box with Facebook Retargeting ads after the IOS Changes
In this episode of Subscription Box Answers, we cover how to grow your subscription box using Facebook retargeting ads in the wake of the iOS changes. Despite the widespread belief that retargeting ads are no longer effective, we explain that, with a little know-how, these ads can still be a powerful tool for acquiring new subscribers and lowering your customer acquisition cost.
We also emphasise the importance of retargeting as a key component of any marketing strategy, as a percentage of potential customers will not be ready to make a purchase immediately. So it is important you have effective follow up strategies in place to fight any objections and remind people to sign up to your box.
If you have a question you'd like addressed in a future episode, join our free Facebook group at www.subscriptionboxresources.com and post your question there.